The first thing users see in search results is the web page title, which is an important factor in determining whether the web page topic is relevant to the search query. Therefore, a good title is very important. It can stimulate users' interest in clicking and reading, help search users understand the content of the page faster, and determine whether the search results are relevant to their needs. So, how do we write a good SEO title? Here we will introduce to you the SEO optimization method of web page titles.
How to write a good title?
1. Think from the perspective of search users
The well-written title should follow the user's needs and search behavior habits. Users come with questions to find answers. It is also necessary to analyze the popularity of this title and whether it meets user behavior habits and needs. If it meets the requirements, it will be searched by many people.
2. Meet the needs of search engine retrieval
Each web page should have an independent title that can correctly describe the content of the web page. That is to say, the title of each web page is different. This is one of the basic attributes that distinguishes a web page from other web pages. If all the titles of the entire site are the same, then such website titles do not meet the needs of search engines and are not conducive to inclusion and optimization rankings.
3. A good title should be concise, creative and summarize the main information.
This is especially true for technical articles. The titles of many soft articles may need to be more creative and attractive in order to attract readers.
Web page title SEO optimization methods
1. Use brand name + separator + keywords + slogan
It is very important to include the brand name in a good title. This brand name can be the name of the website, or the name of the company. The reason why we build a website is to promote it, and the brand name is indispensable.
The English separator "|" or dash "_" should be used in the title. These two are more commonly used. The separator saves space. It depends on personal preference. In addition, I personally suggest that the brand word can be placed at the front, and the short advertising slogan can be placed at the end.
2. The title length should not exceed 32 Chinese characters.
The number of words displayed by search engines for web page titles is 32 Chinese characters (the number of words displayed in search results of different search engines is different). Therefore, the number of words in a good title should not exceed 32 Chinese characters, otherwise the excess number of words will not be displayed. of.
3. Keywords should appear in the Title title, and the web page title should contain rich keywords.
If the target keyword has been determined, it is best to write the keyword in the Title title and put it as high as possible if possible. Try to make the title of the web page contain the keywords used by users to search, which is more conducive to search engine retrieval. We can query the keywords of competitor websites through the webmaster tool https://www.md5.com.cn/ , and these keywords can be used as a reference.
4. Ensure that SEO Title is not repeated
If the SEO title of the web page is too repetitive, it will be punished by the search engine. If the search engine of the entire website cannot find the topic, it will be in trouble. Most of them are problems with the use of development programs. Now this problem only occurs on those outdated websites, and it is not conducive to SEO optimization.
5. Think from the perspective of search users
If you want to write a good website title, you must focus on the theme of the website, think from the perspective of search users, and capture the keywords users need, so that the web page will appear in the search results of search engines.
Through the above summary of SEO optimization methods for web page titles, we can refine a good article title. Only in this way can the exposure, click-through rate and reading volume of the article be increased. The title will not only affect the search result ranking, but also affect the user experience. Therefore, high-quality web page titles are very important for websites.
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