With the Huawei Mate 60 series already on sale before release, Wenjie's new M7's WeChat Moments went crazy. Andy Lau made a surprise appearance at the "Hua and Hua" press conference today, and Yu Chengdong's words "far ahead" were completely out of the circle.
Huawei's "far lead" does not stop at the field of smartphones. At the just-concluded Huawei autumn full-scenario new product launch conference, Huawei rarely mentioned mobile phones at all, but instead left the final part to "smart travel".
Yu Chengdong announced that the new Wenjie M7, which was just released on September 12, has average daily orders of more than 1,500 units, with a final order exceeding 20,000 units.
Why does Huawei always achieve great results?
This is inseparable from the "pressure principle" proposed by Ren Zhengfei: concentrate efforts and make key breakthroughs.
To put it simply, it is to find a key "point" and concentrate corporate resources there, which can be like a nail driven into a tire to achieve key breakthroughs. For new energy vehicles, safety and intelligence are both key points, and they need to come up with truly industry-exclusive performance, top-notch configurations, and first-of-its-kind technologies.
Huawei has invested more than 1,000 people in the product design and R&D team of the new M7, with a capital investment of 500 million. At the supply chain level, it has chosen CATL, which is of comparable strength, and it can be said that it has faithfully implemented the "pressure principle." After all, in this close-to-hand battlefield, top strength is the secret to winning the battle.
Join hands with CATL to ensure all-dimensional security
In the eyes of many car owners, safety is still the primary factor they consider when buying a car. A survey by the Autohome Research Institute found that 76.3% of users are worried about the safety of new energy vehicles.
This is because, on the one hand, the intelligent systems, body structures, and materials of new energy vehicles still need to be optimized. On the other hand, the key core of new energy vehicles, the battery, is still in a state of uneven quality, and spontaneous combustion accidents of batteries continue to occur.
At the Wenjie press conference, Yu Chengdong used the term "ceiling" to describe the intelligent safety of Wenjie's new M7. The outside world is generally concerned about "battery safety", and Huawei chose CATL. Although slightly mysterious and low-key, CATL is recognized as the global leader in power batteries. At the press conference of Wenjie's new M7, when mentioning the zero spontaneous combustion record of hundreds of thousands of units, Yu Chengdong specifically mentioned CATL sitting in the front row. Battery performance and technology not only affect energy storage and release, but also profoundly affect the safety of cars. To judge the quality of a battery, we do not simply rely on a certain parameter, but rely on systematic thermal safety design, mechanical reliability, rigorous testing, etc.
In the new M7 model of Wenjie, in order to improve safety, CATL has optimized the battery material system and design, greatly improving the temperature tolerance of the battery itself.
Usually, in the outside world, battery packs are very fragile, and there is a risk of thermal runaway once scratched. However, CATL's industry-first Cell to Pack high-efficiency grouping technology can improve the volume utilization of battery packs and achieve higher mechanical strength. Thanks to this, CATL passed Huawei's standard speed bump vibration test on the basis of far exceeding the national standard. At the same time, after dozens of thermal safety experiments, it can be achieved that there is no thermal runaway at the entire package level.
With "five-layer structural safety design", "five-layer battery cell safety package" and "triple special thermal shock and explosion-proof", CATL batteries have truly achieved system-level "hard-core safety protection". Behind this, it is inseparable from the technological innovation strength of CATL.
CATL Inside has become the golden signature of ensuring battery safety.
But Huawei and CATL define "full-dimensional security" as more than just that. In terms of passive safety, the body of Wenjie's new M7 uses submarine-grade ultra-high-strength steel, whose strength and toughness far exceed that of ordinary steel. In addition, composite materials are also introduced. Body materials further improve passive safety performance. In the structural design of the vehicle, the protection of the battery pack is also considered. The chassis is upgraded, and the lowest point is the subframe. When encountering some special road conditions, the battery can be safely "high up" to prevent the risk of bottoming out. And at the software level, battery safety is monitored in real time through the leading cloud BMS battery management system, and when safety hazards arise, the car owner is notified immediately for maintenance.
At the same time, in terms of active safety, Wenjie launched the world's first "omnidirectional anti-collision system" to achieve forward, lateral and rear active safety. Greatly reduce the occurrence of ghost probes and door-opening killings.
The ultimate pursuit of "security" is a value shared by Huawei and CATL. CATL spends huge manpower and money every year to ensure battery safety. It starts with raw material selection and design, supplemented by multi-level protective structures, extreme manufacturing, all-round testing and verification, big data early warning, etc. to ensure battery safety and reliability. It can be said that safety is the "foundation" of new energy vehicles. As Yu Chengdong said, "Safety is paramount." Only the top combination in the industry can truly implement safety.
But CATL has brought more than that to the automotive industry. Battery life and recharge issues are the biggest factors restricting the development of vehicle electrification. CATL attaches great importance to research and development capabilities, and has focused on battery life, lifespan, fast charging, and battery replacement. A large number of technologies have been accumulated in fields such as lithium battery technology, sodium-ion batteries, power battery recycling, energy storage systems and other technologies. While progress has been made one after another, it also has many cutting-edge technologies such as rare metal-free batteries and solid-state batteries. reserve. It not only provides support for the electrification of car companies, but also ensures the safety issues inside the car. CATL helps Chinese car companies quickly change tracks. With policy support, they have achieved lane changes and overtaking in the electrification era, and continue to expand their global influence. The latest data from the China Passenger Car Association shows that world sales of new energy passenger vehicles reached 1.12 million units in July this year, a year-on-year increase of 35%. Among them, China’s share accounts for 65.6%, which is more than half of the country.
However, the new journey of China's automobile industry has just begun.
China’s smart driving, overseas expeditions
China's new energy sources frequently go overseas and have become the biggest variable in the development of the global automobile market. And China's new energy companies have also entered the deep water area of intelligence and high technology.
Industry insiders have reached a consensus: the second half of new energy vehicles will be intelligent.
Whether it’s car-machine interaction or intelligent assisted driving, Wenjie’s new M7 is top-notch.
In terms of car-machine interaction, Hongmeng Smart Cockpit is smoother and more fun. With just a touch of the mobile phone, applications such as TV dramas and games can be continuously transferred, and aerial photography on the mobile phone can also be transferred to the cockpit screen. "Xiaoyi Voice" can provide offline voice navigation even when the signal is poor, and can also enable voice control to take photos and share them at any time. HUAWEI MagLinkTM in the rear row expands new ways to play in space scenes. Huawei tablets can be connected instantly and can be linked with multiple devices to create "mobile whole-house intelligence." With Huawei's far-leading mobile phones, tablets and other devices, you can unlock extraordinary experiences. Huawei Family Bucket is a smart ecosystem that can truly compete with top international high-end brands.
In terms of intelligent driving, Wenjie's new M7 is equipped with the HUWEI ADS 2.0 high-end intelligent driving system. It has a hardware perception system composed of 1 lidar, 3 millimeter wave radars, 11 high-definition cameras and 12 ultrasonic radars, which can achieve independent driving. For high-speed and urban high-end intelligent driving on high-precision maps, as of September 2023, long-distance NCA pilot MPI (Miles Per Intervention) is as high as 200km, and the success rate of urban elevated inbound and outbound is as high as 99%+. The reliability is comparable to that of "veteran drivers". It is reported that urban NCA will be opened to the whole country in December this year.
Different from the invisible safety guarantee hidden inside the car body, intelligent interaction and driving experience are more like the "facade" of Chinese technology in the automotive field, a top-notch experience that consumers can truly perceive and play.
Ren Zhengfei once promised to "never build a car." Just like the CATL era, Huawei wants to support China's automobile industry behind the scenes. Huawei provides three modes, parts mode, Hi mode and smart selection mode. Wenjie’s new M7 is a collaboration between Huawei and Cyrus in smart selection mode. The success of Wenjie's new M7 may lead more and more car manufacturers to join the Huawei ecosystem, allowing China's smart driving to shine internationally.
CATL Inside, China Smart Driving Outside! CATL has become the business card of China’s new energy “expedition” and global recognition. In the era of electrification, it has helped Chinese car companies complete overtaking in corners. In the era of intelligence, CATL also hopes to take the lead with car companies.
China Zhijia's overseas journey is based on the "new energy technology and safety" of the CATL era, concentrating its efforts to show its top strength, and letting the "pressure principle" burst out huge energy.