In the e-commerce industry, SKU is a term that is often used, but for many people, this term may still be unfamiliar. In this article, we will explain in detail what SKU is, and its role and significance in e-commerce business.
What is a SKU?
SKU is the abbreviation of "Stock Keeping Unit", that is, "stock keeping unit". It is a coding method used to manage inventory, usually consisting of numbers and letters. Each SKU is unique and represents a specific combination of product, color, size and other attributes. By using SKUs, merchants can better control their inventory status, making it easier to manage and operate.
In e-commerce business, SKU is usually used to manage product inventory, order processing, price management and product classification. Merchants can set different prices, promotions and marketing strategies for each SKU based on different sales channels, market demands and product characteristics to better meet customer needs and improve sales efficiency.
The role and significance of SKU
SKU plays an important role in e-commerce business. It can help merchants better manage inventory, improve sales efficiency and optimize customer experience. The following are some of the main functions and meanings of SKU:
1. Manage inventory
SKU can help merchants better manage inventory and avoid excessive or insufficient inventory. By setting independent inventory quantities for each SKU, merchants can better control their inventory status, replenish inventory in a timely manner or clear out slow-moving products to better manage inventory.
2. Improve sales efficiency
SKU can help merchants better manage sales channels, product classification, price management, etc., so as to better meet customer needs and improve sales efficiency. Merchants can set different prices, promotions and marketing strategies for each SKU based on different sales channels, market demands and product characteristics to better meet customer needs and improve sales efficiency.
3. Optimize customer experience
SKU can help merchants better manage product categories, attributes, descriptions, etc., so as to better meet customer needs and improve customer experience. Merchants can provide customers with more choices and a better shopping experience by setting different SKUs, so as to better meet customer needs and improve customer satisfaction.
item_get gets Taobao product details API
Request parameters to register Taobao API call key
Request parameters: num_iid=652874751412&is_promotion=1
Parameter description: num_iid: Taobao product ID
is_promotion: whether to obtain the promotional price
item_sku obtains product information through product ID and skuid
Request parameters: num_iid=572050066584&sku_id=3880971359554&is_promotion=0
Parameter description: sku_id: SKU ID
num_iid: product ID
is_promotion: whether to obtain the promotional price
item_sku response example
Example of sku information response data in item_get
skus: {
sku: [
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28313;1627207:14176659903",
properties_name: "20509:28313:尺码:XS;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4865002159483"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28314;1627207:14176659903",
properties_name: "20509:28314:尺码:S;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 164,
sku_id: "4865002159484"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28315;1627207:14176659903",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 200,
sku_id: "4865002159485"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28316;1627207:14176659903",
properties_name: "20509:28316:尺码:L;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4865002159486"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28317;1627207:14176659903",
properties_name: "20509:28317:尺码:XL;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4865002159487"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013160;1627207:14176659903",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595857"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013161;1627207:14176659903",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595873"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013162;1627207:14176659903",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595889"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013163;1627207:14176659903",
properties_name: "20509:14053013163:尺码:整体腰部线条会塑造得更漂亮;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595905"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013164;1627207:14176659903",
properties_name: "20509:14053013164:尺码:所以大货统一上移了下;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595921"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013165;1627207:14176659903",
properties_name: "20509:14053013165:尺码:具体参考白底图效果哦~;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595937"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053046380;1627207:14176659903",
properties_name: "20509:14053046380:尺码:模特图是调整前的;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4863556370127"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082726;1627207:14176659903",
properties_name: "20509:14057082726:尺码:外套原价499，裤子原价369;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4695082137838"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082727;1627207:14176659903",
properties_name: "20509:14057082727:尺码:外套福利价399，裤子福利价299;1627207:14176659903:颜色分类:黄色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4695082137854"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28313;1627207:14261520050",
properties_name: "20509:28313:尺码:XS;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 50,
sku_id: "4865002159523"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28314;1627207:14261520050",
properties_name: "20509:28314:尺码:S;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 30,
sku_id: "4865002159524"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28315;1627207:14261520050",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4865002159525"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28316;1627207:14261520050",
properties_name: "20509:28316:尺码:L;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4865002159526"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28317;1627207:14261520050",
properties_name: "20509:28317:尺码:XL;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4865002159527"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013160;1627207:14261520050",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595859"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013161;1627207:14261520050",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595875"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013162;1627207:14261520050",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595891"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013163;1627207:14261520050",
properties_name: "20509:14053013163:尺码:整体腰部线条会塑造得更漂亮;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595907"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013164;1627207:14261520050",
properties_name: "20509:14053013164:尺码:所以大货统一上移了下;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595923"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013165;1627207:14261520050",
properties_name: "20509:14053013165:尺码:具体参考白底图效果哦~;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595939"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053046380;1627207:14261520050",
properties_name: "20509:14053046380:尺码:模特图是调整前的;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4863556370129"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14057082726;1627207:14261520050",
properties_name: "20509:14057082726:尺码:外套原价499，裤子原价369;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4695082137840"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14057082727;1627207:14261520050",
properties_name: "20509:14057082727:尺码:外套福利价399，裤子福利价299;1627207:14261520050:颜色分类:黄色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4695082137856"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28313;1627207:14311122690",
properties_name: "20509:28313:尺码:XS;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4865002159508"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28314;1627207:14311122690",
properties_name: "20509:28314:尺码:S;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 117,
sku_id: "4865002159509"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28315;1627207:14311122690",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 141,
sku_id: "4865002159510"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28316;1627207:14311122690",
properties_name: "20509:28316:尺码:L;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4865002159511"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28317;1627207:14311122690",
properties_name: "20509:28317:尺码:XL;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4865002159512"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013160;1627207:14311122690",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595863"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013161;1627207:14311122690",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595879"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013162;1627207:14311122690",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595895"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013163;1627207:14311122690",
properties_name: "20509:14053013163:尺码:整体腰部线条会塑造得更漂亮;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595911"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013164;1627207:14311122690",
properties_name: "20509:14053013164:尺码:所以大货统一上移了下;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595927"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013165;1627207:14311122690",
properties_name: "20509:14053013165:尺码:具体参考白底图效果哦~;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4868083595943"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053046380;1627207:14311122690",
properties_name: "20509:14053046380:尺码:模特图是调整前的;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4863556370133"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082726;1627207:14311122690",
properties_name: "20509:14057082726:尺码:外套原价499，裤子原价369;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4695082137844"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082727;1627207:14311122690",
properties_name: "20509:14057082727:尺码:外套福利价399，裤子福利价299;1627207:14311122690:颜色分类:杏色西装（现货3天内发出） 只有S和M码",
quantity: 0,
sku_id: "4695082137860"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28313;1627207:14176659905",
properties_name: "20509:28313:尺码:XS;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 9,
sku_id: "4865002159543"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28314;1627207:14176659905",
properties_name: "20509:28314:尺码:S;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 17,
sku_id: "4865002159544"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28315;1627207:14176659905",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 34,
sku_id: "4865002159545"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28316;1627207:14176659905",
properties_name: "20509:28316:尺码:L;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 9,
sku_id: "4865002159546"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28317;1627207:14176659905",
properties_name: "20509:28317:尺码:XL;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4865002159547"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013160;1627207:14176659905",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595861"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013161;1627207:14176659905",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595877"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013162;1627207:14176659905",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595893"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013163;1627207:14176659905",
properties_name: "20509:14053013163:尺码:整体腰部线条会塑造得更漂亮;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595909"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013164;1627207:14176659905",
properties_name: "20509:14053013164:尺码:所以大货统一上移了下;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595925"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013165;1627207:14176659905",
properties_name: "20509:14053013165:尺码:具体参考白底图效果哦~;1627207:14176659905:颜色分类:杏色西裤（现货3天内发出） 5个码",
quantity: 0,
sku_id: "4868083595941"
},
{
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