E-commerce product description plays an important role in the e-commerce platform, and plays a key role in product sales and user shopping experience. Here’s how important eCommerce product descriptions are:
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Attract users: The product description is the first step in attracting users. Vivid, detailed, and accurate product descriptions can attract users' attention, arouse their interest in products, and increase click-through and conversion rates.
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Provide product information: The product description provides detailed information about the product, including specifications, features, functions, materials, etc., to help users understand the characteristics and usage details of the product. This is very important for users to make purchase decisions, and affects whether they choose to buy the product.
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Convey the value of the product: The product description can convey the value and advantages of the product, including quality, performance, function, effect, etc. By describing the unique features and advantages of the product, users can trust and recognize the product more and increase their willingness to purchase.
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Answer users' doubts: Users often have some doubts and questions during the shopping process, such as size, purpose, applicable crowd, etc. Through product descriptions, users' doubts can be answered, users can better understand and trust the products, and improve purchase satisfaction.
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Increase search engine ranking: A good product description can contain keywords and content related to the product, which will help improve the product's ranking on search engines. In this way, it is easier for users to find the product when searching for related products, increasing product exposure and click-through rate.
item_get_desc - get Taobao product description
call example
API call code:
-- 请求示例 url 默认请求参数已经URL编码处理
curl -i "https://api-fuwuqi.cn/taobao/item_get_desc/?key=<您自己的apiKey>&secret=<您自己的apiSecret>&num_iid=698291711589"Example response:
"item": {
"desc": "\n <div class=\"hb_v3_client_1346627\" style=\"margin: 0 0 5.0px 0;text-align: center;\"> \n <img src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN01TVRUKn1vQXJsRHhi1_!!2613416167.png\" id=\"hb_v3_client_1346627_top_1\" /> \n </div> \n <p style=\"margin: 0;width: 0;height: 0;overflow: hidden;\"><img src=\"http://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=hb_v3_client_1349304_start_top_3\" /></p> \n <table align=\"center\" style=\"margin: 0 auto;\" background=\"https://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=1349304_hb_v3_client_xxx_top_3_e\"> \n <tbody>\n <tr background=\"https://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=1349304_hb_v3_client_xxx_top_3_e\"> \n <td background=\"https://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=1349304_hb_v3_client_xxx_top_3_e\"> \n <div background=\"https://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=1349304_hb_v3_client_xxx_top_3_e\"> \n <img usemap=\"#1690460623034\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01Qqj9AV1vQXOtZj0Mv_!!2613416167.png\" background=\"https://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=1349304_hb_v3_client_xxx_top_3_e\" /> \n </div><map name=\"1690460623034\"><area shape=\"rect\" coords=\"35.333,48.9995,708.333,977.39954\" href=\"http://shop128593474.m.taobao.com/#list?catId=1728513732\"></area><area shape=\"rect\" coords=\"36,984.33299,716.0,1233.333\" href=\"https://market.m.taobao.com/app/sj/member-center-rax/pages/pages_index_index?wh_weex=true&needGuide=true&sellerId=2613416167\"></area></map></td> \n </tr> \n </tbody>\n </table> \n <p style=\"margin: 0;width: 0;height: 0;overflow: hidden;\"><img src=\"http://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=hb_v3_client_1349304_end_top_3\" /></p> \n <p> </p> \n <p> </p> \n <p> </p> \n <p><map name=\"TEGOA\"><area coords=\"71,129,256,423\" href=\"https://item.taobao.com/item.htm?spm=a21dvs.23580594.0.0.621e3d0d27PYfs&ft=t&id=692878070844\" shape=\"rect\"></area><area coords=\"285,130,470,424\" href=\"https://item.taobao.com/item.htm?spm=a21dvs.23580594.0.0.621e3d0d27PYfs&ft=t&id=691526335119\" shape=\"rect\"></area><area coords=\"496,130,683,423\" href=\"https://item.taobao.com/item.htm?spm=a21dvs.23580594.0.0.621e3d0d27PYfs&ft=t&id=698032806270\" shape=\"rect\"></area></map><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01ib1pQ61vQXLd497Bc_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /> </p> \n <p> </p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01FgZvBE1vQXLgTwC2e_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01WIIj3A1vQXN0zFBb7_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01xzWAEy1vQXLsNoeDt_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01DqPZqT1vQXLj7WbC6_!!2613416167.png\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01XJJHOu1vQXLdkFMwW_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01nWhV1m1vQXLOK995M_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN01ZkLir41vQXLXtyKOs_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01lDzs7n1vQXLO05YQO_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN013o84QR1vQXLMcX8AH_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01cWlV8Z1vQXLWiIjR8_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i2/2613416167/O1CN01pSrnzg1vQXLOjmxqy_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01zu4LaX1vQXLWiFFDs_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01N0Ccm41vQXLXNKFxY_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01sil6lc1vQXLWiIWwl_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01c5u9Oq1vQXLYXBZFN_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN01Rs60uE1vQXLQzkxrH_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN019cMnGv1vQXLQuqRB6_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN013w1o0I1vQXLYXAQWe_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i2/2613416167/O1CN01ywG6eH1vQXLU7aZRY_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN01Z7Zl0C1vQXLHvWIKN_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01yVpehP1vQXLVcyJdK_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01jAQFui1vQXLXNINXx_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <p> </p> \n <p><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i2/2613416167/O1CN01xaYqyO1vQXLVcyBJ2_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01m1DIlZ1vQXLQun9RQ_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i2/2613416167/O1CN01t8Vvcs1vQXLd4An8K_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01UvNUhW1vQXLVczSFY_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01ppWHS51vQXLSWXeDn_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i1/2613416167/O1CN015pqdTN1vQXLUuaTOF_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i4/2613416167/O1CN01BuBFKo1vQXLWiGmlT_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /><img align=\"absmiddle\" src=\"http://img.alicdn.com/imgextra/i2/2613416167/O1CN0194qXLv1vQXLWiHep6_!!2613416167.jpg\" style=\"max-width: 750.0px;\" /></p> \n <div class=\"hb_v3_client_1345078\" style=\"margin: 0 0 5.0px 0;text-align: center;\"> \n <img id=\"hb_v3_client_1345078_bot_1\" src=\"http://img.alicdn.com/imgextra/i3/2613416167/O1CN01ajInja1vQXLpfAR6G_!!2613416167.png\" /> \n </div> \n <script src=\"https://g.alicdn.com/i/popshop/0.0.23/p/seemore/load.js?c\"></script> \n ",
"data_from": "app_vip"
},request parameters
Request parameter: num_iid=520813250866
Parameter description: num_iid: Taobao product ID
response parameters
Version: Date:
| name | type | must | example value | describe |
|---|---|---|---|---|
| item |
item[] | 0 | Get Taobao product description | |
| desc |
String | 0 | [] | product description |