With the advent of the new retail era, more and more companies have begun to pay attention to e-commerce platforms. Among them, the 1688 platform, as one of the important B2B e-commerce platforms in China, has important value for enterprise development and product sales. When using the 1688 platform to sell products, how to optimize product detail pages, improve search rankings, and increase product exposure is the focus of many merchants. This article will share the marketing strategy of the 1688 product details API interface to help merchants easily increase product sales and word-of-mouth.
- Interface Description
The 1688 product details API interface includes basic product information, product introduction, product pictures, product specifications, transaction information, etc. Merchants can obtain relevant information of products by calling the interface, and optimize the products according to the obtained information to improve product quality and exposure. Next, we will focus on the optimization strategies in three aspects: product introduction, product image and product specification.
- Optimize product introduction
Product introduction is an important means of displaying product features and advantages. A good product introduction can attract users' attention and increase the probability of users placing an order. Here are a few key points for optimizing your product descriptions:
(1) The title should be concise, clear, easy to understand, and reflect the characteristics and advantages of the product.
(2) The use of keywords should be reasonable, and the key information should be written in front.
(3) The description of product details should be comprehensive and detailed, and can be elaborated in terms of product functions, materials, applicable scenarios, and usage methods.
(4) Use pictures and video materials that are helpful for sales. Consumers' cognition of products is mainly displayed through pictures and videos, so it is necessary to ensure the quality of product pictures and videos, and highlight product features.
By calling the 1688 product details API interface, merchants can obtain detailed information about products, such as product specifications, materials, origins, usage methods, applicable scenarios, etc. Based on this information, they can better improve the introduction of product details pages and improve the conversion rate and credibility of products.
- Optimize product images
Product pictures are an important way for users to understand products, and good pictures can directly attract users' desire to buy. Here are a few key points for optimizing your product images:
(1) The original picture is required to be clear and vivid to ensure the authenticity and accuracy of the picture.
(2) Select a high-definition large picture, shoot from multiple angles, and display multiple pictures, which can show the appearance, details, texture, etc. of the product.
(3) To highlight the features and advantages of the product, you can add words such as promotion, special price, and enjoy discount on the picture, or add product descriptions to the picture to more intuitively introduce the features and usage of the product.
By calling the 1688 product details API interface, merchants can obtain relevant information about product pictures, such as the URL, size, color, size, format, etc. of the pictures, and use this information to improve the effect and quality of product pictures, and increase the click-through rate and conversion rate of products. request example
<?php
// 请求示例 url 默认请求参数已经URL编码处理
$curl = curl_init();
curl_setopt($curl, CURLOPT_CUSTOMREQUEST, $method);
curl_setopt($curl, CURLOPT_URL, $url);
curl_setopt($curl, CURLOPT_SSL_VERIFYHOST,FALSE);
curl_setopt($curl, CURLOPT_SSL_VERIFYPEER,FALSE);
curl_setopt($curl, CURLOPT_FAILONERROR, false);
curl_setopt($curl, CURLOPT_RETURNTRANSFER, true);
curl_setopt($curl, CURLOPT_HEADER, true);
curl_setopt($curl, CURLOPT_ENCODING, "gzip");
var_dump(curl_exec($curl));
?>
return parameter
