The progress of large-scale AI models is in full swing. How come there is no participation from e-commerce platforms? Taobao took the lead in firing the first shot. Each software will have its own Copilot, Taobao's is called "Taobao Wenqi". Users can use "Taobao Ask" on Taobao to obtain product information, prices, reviews, etc. It is currently in an internal beta version. Although there are surprises, after all, it has just been released for internal beta testing and its capabilities still need to be improved.
Taobao ask
Interacting through voice and text, in addition to being based on Tongyi Qianwen's AI large model capabilities, the most important thing is that it is built on Taobao product e-commerce data, making it closer to the shopping scene.
Built-in skills
Taobao Wenqi is an innovative attempt to iterate the e-commerce search and shopping guide method. It combines user input and uses deep synthesis algorithms to provide users with products and content that are more in line with consumption habits. During the conversation, e-commerce products are embedded to complete a seamless transaction scenario.
Senior shopping guide
Life Assistant
Food expert
travel planner
soul writer
travel planner
I tried the content of travel planning, and it was indeed a big step forward. In addition to the itinerary planning capabilities of the large model, it also integrated video introductions and ticket information related to the itinerary such as attractions, hotels, and travel. Of course, I still selected The power is placed in the hands of the user, who takes the initiative to complete the transaction.
Let’s take “Lijiang Three-Day Tour” as an example: The ability of Fliggy Travel Platform to connect air tickets and train tickets, and specific ticket information requires users to filter and book by themselves. In the future, with the improvement of AI capabilities, it will directly help users automatically complete Booking is not difficult either [Baidu Ruliu’s “Super Assistant” product has already implemented this function].
E-commerce transactions
Looking at typical e-commerce scenarios, I believe this is also a more natural way to conduct e-commerce transactions in the future. In addition to giving suggestions, purchase links are also listed for the products involved in the suggestions. Open a marked keyword, go directly to the relevant product list or video details, and proceed to the next step to complete the transaction.
How to access
Taobao AI large model Taobao Ask is open for experience. Users can experience it without applying by upgrading the App to the latest version. Enter "Taobao Wenqin" in the Taobao search bar and click "Search", the page will automatically jump to Taobao Wenqin. The official has not disclosed the launch time of the official version. Alibaba has raised AI to a strategic level. In the future, more Alibaba products will be connected to AI large model capabilities, and the degree of intelligence will be improved to a certain extent. E-commerce + AI is already A trend that cannot be ignored.
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