From smartphones to smart robots: Xiaomi brand’s road to premiumization

Original | Text by BFT Robot 

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Preface

At the "Cooperation Night" of the 2023 World Robot Conference that concluded a while ago, the Beijing Economic and Technological Development Zone Management Committee completed the signing of 16 key projects with the World Robot Cooperation Organization, Xiaomi Robot, etc., to promote the integration of the robot innovation chain and the industrial chain. Among them, Xiaomi’s investment reached 2 billion!

It is understood that Xiaomi will build a universal humanoid robot innovation demonstration project in Yizhuang, Beijing, develop mass-produced commercial products of universal humanoid robots, and carry out application demonstrations for typical manufacturing scenarios such as 3C factories and automobile factories to accelerate the construction of universal humanoid robots. Robot industry ecology.

Xiaomi brand’s high-end strategy

Why is Xiaomi keen on entering the road of humanoid robots?

From mobile phones, tablets, and smart homes in Xiaomi's technology ecosystem to Xiaomi's announcement to enter the field of smart electric vehicles and then to the field of artificial intelligence robots, Xiaomi has actually had "premeditated plans." Xiaomi CEO Lei Jun said in an earlier press conference: High-end is the only way for Xiaomi, and it is a battle of life and death! No matter how difficult it is, we must stick to the Xiaomi brand for high-end products. Only by being high-end can we be forced to seek breakthroughs in technology and win space for future survival and development. We must not waver in any way and must fight to the end.

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Xiaomi's high-end strategy began in 2020, but its high-end journey has not been smooth sailing. In February 2020, the Xiaomi Mi 10 series hit the high-end market for the first time, with sales exceeding 200 million within one minute of its launch; in 2021, Xiaomi released the Mi 11 series, seeking breakthroughs in craftsmanship and design aesthetics; in 2022, starting with the Mi 12 series, Xiaomi Proposed "from performance leadership to experience priority", and officially defined high-end as the group's strategy, and proposed a comprehensive benchmark against Apple. But behind the record profits, there are also new crises hidden. The Xiaomi Mi 11 motherboard burning incident, as well as the unsatisfactory performance of Xiaomi Mi 11 and 12 in terms of heat dissipation and performance, have caused these two generations of products to not win. Consumer recognition.

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It was not until the release of the Xiaomi Mi 13, equipped with the second-generation Snapdragon 8 mobile platform with the latest Snapdragon processor, that the processor, memory, and flash memory were fully upgraded for the first time, which truly made Xiaomi's high-end products highly praised by consumers.

The Xiaomi Mi 13 series not only has an excellent feel and full performance, but also fully inherits the powerful Leica professional imaging capabilities of the Xiaomi Mi 12S Ultra. It is not only comparable to e-sports phones, but has also been highly recognized by professional photographers and photography enthusiasts. Lei Jun also said that the Xiaomi Mi 13 series is the answer to Xiaomi’s three-year exploration of high-end strategy. The past three years have been the most painful but rewarding transformation in Xiaomi's history, and Xiaomi's active deployment in the fields of artificial intelligence and robotics is a major step in its high-end strategy.

Robot dog "CyberDog 2" makes surprise appearance

At this year’s Lei Jun annual speech conference, CyberDog 2, a simulation robot dog developed by Xiaomi, delivered an amazing performance. Compared with the previous version, CyberDog 2 has been completely improved in appearance, adopting a more realistic design and is closer to a Doberman Pinscher in appearance. From the smooth muscle lines of the metal extending to the head and limbs, to the shaking of the tail, the creation of these details greatly weakens its mechanical feel, giving it more "dog nature" and creating a more close feeling.

CyberDog 2 is equipped with 12 self-developed micromotors, achieving a balance between torque, control accuracy, response speed and cost. It is equipped with 19 cameras and sensors all over the body, and uses three processors to independently perform AI calculations, motion control and voice interaction. It also adds lidar and touch sensing technology, allowing it to easily skateboard, complete backflips and other actions. .

In addition, CyberDog 2 can also identify the owner's movement trajectory and determine the appropriate direction of movement. It can quickly identify and avoid sudden moving obstacles. It has even specially developed fine control of strength, even if The tofu will not break even if you touch it. These features make CyberDog 2 move towards greater progress in terms of interactivity and intelligence.

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The outstanding performance of CyberDog 2 has won Xiaomi a reputation in the field of cutting-edge technology exploration, and also broke the outside world's doubts about Xiaomi's technological strength. Xiaomi's investment in the field of robotics and its high degree of open source have provided a huge impetus for scientific research and industrial development.

Embrace large models and explore the intelligent era

Through more than ten years of hard work, Xiaomi has established a complete smart ecosystem and has outstanding performance in its three core capabilities: technical capabilities, manufacturing capabilities, and service capabilities. Humanoid robots serve as the intersection of three core capabilities: technology, manufacturing, and service. They are also the commanding heights of the integration of software, hardware, and AI technology. Therefore, in the era of Industry 4.0, it will play an important role in upgrading the manufacturing and service industries. This is also the core motivation for Xiaomi to invest in the field of robots.

After more than fifty years of accumulation, robotic technology has become an indispensable and important part of modern industrial society, greatly promoting the progress of social productivity. In the field of intelligent robots, humanoid bionic robots have the highest level of technological integration and the greatest difficulty. It is hoped that Xiaomi can continue to maintain sufficient competitiveness, prepare for the new "battle of life and death", and become the industry leader.

Author | Xiaohe

Typography | Spring Flowers

Review | Cat

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Origin blog.csdn.net/Hinyeung2021/article/details/132676097