With the continuous development of the e-commerce industry, traditional e-commerce platforms are facing increasingly severe challenges. In an environment where traffic dividends have faded and market competition has intensified, how to improve consumer activity and retention rates has become a major issue for major e-commerce platforms. The business platform urgently needs to solve the problem. Therefore, the queue-up-reward model that stands out among many e-commerce platforms emerged at the historic moment.
The queue-up-reward model is a model that allows consumers to queue up to receive rewards on the platform. Under this model, the platform will treat the product's operating income as rewards and issue them to consumers in the form of points. Qualified consumers will queue up to receive the rewards by consuming points. The earlier consumers participate, the earlier they are in line, and the earlier they can get the queuing rewards. Therefore, this model can attract new consumers, motivate existing consumers of the platform, increase consumer activity, and thereby increase platform performance.
Specifically, consumers who participate in the queuing mode to claim rewards need to meet the platform’s points requirements, and then place an order on the platform and consume points to participate in the queuing process. Queue up on a first-come, first-served basis. For every 9 consumers in line, the first person in line will get a reward. For every N new users who enter the queue, one user will receive a reward. The reward products include red envelopes and shopping coupons. In addition, after a user wins a prize, the direct sharer will also receive a cash reward
How to join the queue to receive the prize?
Earn corresponding points by spending on the platform.
1. The conditions for participating in queuing to receive awards are that one’s own consumption points must reach 400 points, and the consumption points of the two users directly sharing are not less than 400 points. To participate in queuing to receive awards for the second time, only the remaining points must reach 400 points.
2. Queuing is based on the first-come, first-served principle. If 9 consumers place orders and queue up, the first person in line will be out and get a reward. If the 18th consumer places an order and queues up, the second person in queue will be eliminated and receive a reward, and so on.
3. The winner will receive a red envelope of 2,000 yuan + 599 gift coupons; the sharer will receive 600 yuan in cash.
According to the award-receiving principle, for every 9 consumers in line, one person in line will receive a reward.
For example: the first consumer placed an order and consumed 400 points; the second consumer placed an order and consumed 400 points; the third consumer placed an order and consumed 400 points... 9th If a consumer places an order and consumes 400 points, the first person in line will receive 2,000 yuan in cash and a 599 yuan gift voucher.
In the same way, when the 18th consumer places an order and consumes 400 points, the second person in line can also receive 2,000 yuan in cash and 599 yuan in gift coupons. Arrange the rewards in this order. The more consumers who place orders, the more rewards they can receive. The more people queue up, the more consumers will participate in the platform, the more platform performance and income will be, and the more rewards will be given back to consumers.
The above is the simple content shared by the editor. I hope it can provide some business ideas for you who are starting a business! If you don’t know what kind of business model is suitable for you and want to know the detailed plan or seek cooperation, you can leave a message to the editor to get it or leave your way to discuss with the editor. Article Editor: AAAweisanyun998
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