At this stage, for e-commerce owners, it may cost 1 million in promotion fees to acquire new customers, but only 200,000 is needed to maintain old customers, so the cost of maintaining old customers is lower and the fission capability is stronger. So private domain traffic is not a new term, but it is indeed a new method in recent years.
What is private domain traffic? It can achieve traffic that can directly reach users repeatedly and at low cost. It does not mean simply adding a friend and then frequently posting advertisements to consume customers. It emphasizes more on warm service, and humane service is more Refined operation, therefore, the essence of its operation lies in the trust relationship between users. After understanding the inevitable trend and nature of private domain traffic, you may have a question: how to play with private domain traffic?
Let’s clarify his entire operational process framework, and today we’ll talk about the system’s thinking. The largest part of operational traffic is roughly divided into two parts: traffic introduction and traffic operation closed loop.
Traffic introduction only needs to continuously introduce traffic from the public domain or other private domains. In the private domain, the traffic operation closed loop refers to private domain traffic. There are five steps required in the operation process. Traffic introduction , traffic operation, transaction conversion, sharing fission, old customer repurchase. So, what is his corresponding job in each link?
First of all, the first node is the introduction of traffic.
Traffic diversion