TikTok has become a powerful platform for emerging and building brand reputation. As hundreds of millions of users share ideas and content on the short-form video app, brands and marketing professionals are increasingly turning to it as a channel to promote their products and services.
In this article, we’ll explore 10 TikTok influencer marketing strategies to help your brand stand out on the platform.
1. Co-stars and KOL (Key Opinion Leaders)
Cooperating with celebrities and KOLs is an effective way to increase brand exposure. KOL is the abbreviation of Key Opinion Leader, which means key opinion leader. It is regarded as a relatively new marketing tool that leverages the advantages of social media in terms of coverage and influence.
The fans of celebrities and KOLs are very sticky and agree with them in all aspects of their values. Therefore, the recommendations of such people have a halo, and fans will really read them carefully and like them.
Find TikTok stars or KOLs that match your brand values and target audience, establish a partnership with them, and let them create content or endorse your brand.
2. Create interesting challenges
TikTok users love participating in challenges, so creating a fun challenge can spark user interaction. Make sure the challenge is relevant to your brand or product and encourages users to use specific hashtags and music.
3. Place native ads
TikTok offers native advertising options to integrate your ads into the user flow. This form of advertising is more likely to catch the attention of users because it is similar to other user-generated content.
4. Use UGC (User Generated Content)
Encourage users to create content for your brand. You can post a challenge about a specific topic or product, encouraging users to share their creative videos related to your brand.
5. Use music and sounds
Music is very important on TikTok, so choose popular music or sounds in your videos to attract more users. It is also possible to create your own branded music for users to use in their videos.
6. Follow trends
Always keep an eye on trends and challenges on TikTok. If there’s a trend that’s relevant to your brand, get involved. This will help your brand stay at the forefront of users’ attention.
7. Continuous interaction
Positive interaction is key to building a loyal fan base. IPRockets can interact with TikTok users on behalf of brands and manage social media communities.
They respond to reviews, handle user issues, and maintain brand reputation. In this way, brands can manage TikTok accounts more efficiently, saving time and resources.
8. Share behind-the-scenes stories
TikTok users love to see behind-the-scenes stories and production processes. Sharing the story behind your brand and showing the process of making your product or service can build a closer connection.
9. Provide unique value
Make sure your TikTok content provides unique value, whether it's entertainment, education, or inspiration. Users are more likely to follow and interact with brands that provide useful information.
10. Cross-platform integration
Integrate TikTok with other social media platforms to expand your brand’s visibility. Share your TikTok videos and content to encourage users to move from other platforms to follow you on TikTok.
As a creative and dynamic social media platform, TikTok will continue to rapidly expand globally, attracting more users and brands.
By employing these TikTok influencer marketing strategies, your brand can get a presence on this rapidly growing platform, attract more users, increase brand recognition, and build a strong social media presence.
In the future, brands will pay more attention to interaction and participation with users, and build deeper brand loyalty by developing personalized and emotionally resonant content.
Brands also need to constantly adapt to new trends and platforms to stay competitive. Additionally, as TikTok continues to evolve and improve its advertising tools, brands will have more opportunities to innovate and succeed on the platform.
TikTok’s rapid rise is a testament to the continued evolution of social media, so don’t miss this opportunity to incorporate TikTok into your brand marketing strategy.