Flowers are used for a wide range of purposes. In addition to sending blessings to relatives and friends, there are also Chinese Valentine's Day and Valentine's Day to send to couples/lovers. There are also many brand flower shops in the business district, and their income is also considerable. Although they are not necessary, they are But indispensable.
After observing relevant data reports on the flower industry, Yuke.com found that although the market demand for brand stores in the flower industry is high, they are also facing considerable difficulties.
Flower shop business pain points
1. Difficulty acquiring customers
There are always a large number of peers gathered around the flower shop. If it is a big city, there are more brands and the competition is more fierce. Relying on WeChat Moments promotion/advertising/word of mouth and other forms is inefficient and difficult to expand. Online sales are the choice of many merchants, but flower merchants can access brand portals wirelessly. Although they can get traffic by joining third-party platforms, the traffic is paid. There are also entry fees/commissions/rule restrictions, etc. Merchants can go online There are a lot of difficulties in operating offline. At the same time, entering a third-party platform is not conducive to the brand's direct and comprehensive management of customers. Traffic belongs to the platform.
2. Without its own online portal, it is difficult for customers to make reservations
In some cases, customers have the need to book bouquets in advance. For example, during the Chinese Valentine's Day, consumers need to book in advance. However, when making reservations by phone/WeChat, consumers cannot obtain the contact information of the flower shop in time and accurately explain their needs. What types of flowers are needed and other needs are unclear and error-prone; for merchants, it is impossible to quickly meet customers' flower reservation needs. At the same time, multiple reservation orders are difficult to manage, and many requests are prone to errors.
3. Member management is difficult
Flowers can also be regarded as an acquaintance business. At the same time, some customers often have the need to buy flowers. Therefore, in some flower stores, there is a membership mechanism. However, the traditional form of using paper membership cards is obviously outdated and cannot be managed intelligently online. There is no refined management of customers in the form of points/tags/malls, etc. Over time, they may be converted by other stores, and customer portraits cannot be clearly defined.
4. Customer retention is difficult and repurchase is low
Both members and ordinary users need to be fully empowered from entering the store to leaving the store, otherwise they will be easily lost, while customers are quietly lying in the WeChat list, and merchants have no effective form to activate and tap value. At the same time, the store's marketing method is also relatively Single, it is difficult for customers to consume multiple times, and funds are slowly withdrawn.
5. Store management efficiency is low
Store management efficiency is low, and financial data verification is prone to errors. At the same time, the overall operating situation of the store is unclear. Products cannot be sold online, multiple SKUs cannot be managed, and order management cannot be fully improved. It is difficult for merchants to form a complete set of flower shop operation links.
Nowadays, various industries hope to solve store operation problems and achieve store performance growth through digital transformation, empower flower shops to efficiently manage while making it easier for customers to consume, and set up private domain traffic pools to operate customers.
Yuke Online Store System is a system that empowers the digital transformation of offline store management in multiple industries . Using mini programs as a carrier, it implements store mini programs and employee mini programs + PC-side management backend, with a variety of powerful functions such as membership systems , commodity system, inventory system, reservation system, data system, cashier system, marketing system, etc. to complete the needs of merchants to operate smart stores. It also has intra-city delivery + express delivery + in-store pickup to meet the needs of customers in multiple scenarios.
It is also very convenient to build a flower shop system applet . You can apply the ready-made flower shop applet template. The drag-and-drop construction and design operation does not require the merchant to understand professional code development technology. All it takes is a basic computer skills. Through the flower shop Smart mini-programs can easily achieve efficient member management, high customer acquisition results, enhanced customer stickiness, reduced promotion costs, and visible results.
So what are the main effects that the flower shop management system can achieve?
1. Acquire customers and attract traffic
Enable nationwide promotion and short video marketing functions in the flower shop mini-program, use store coupons/balances, etc. as rewards to stimulate existing connections to conduct private domain promotion and fission. There is also a group-building function to enable merchants to lock in target customers in advance. At the same time, it can also provide Employees configure employee distribution codes. The more promotion, the higher the performance.
The store applet can be embedded into the menu bar of the public account and the "search nearby" function of the WeChat applet allows the store applet to be exposed and attract traffic in the same city. It also increases the conversion of fans of the public account. Channel codes can also be configured. Distribute flyers in offline shopping malls, subways and other scenarios. The new data and benefits of each channel are all clear at a glance, making it easier for merchants to understand the follow-up status.
There are also large carousels, scratch-off tickets, collecting likes to win gifts, and docking with Yuke marketing activities to achieve interesting traffic diversion effects so that customers will not be bored.
2. User activation, stimulating registration
Turn on the gift function when entering the store, and use strong discounts to stimulate users to register as members and complete their first purchase. At the same time, the exquisite styles also make customers stay longer. At the same time, customers can view products, store addresses, make appointments, purchase, and contact them in the mini program. Merchants etc.
With the flower shop reservation system , users can select products to make reservations online based on time, content, etc., and then go directly to the store to check in and pick up the goods, without having to wait in line. There is also a form function to collect feedback and opinions from each user in a timely manner.
If you are a user who needs bouquets on a regular basis for a long time, the merchant can also configure the service plan function, which can remind the merchant and members multiple times to solve the problem of time conflicts between the two parties, lock customers in advance and quickly withdraw funds.
The online mall function can sell a variety of flowers and flower care products, etc., and supports intra-city delivery + express delivery + in-store pickup. The flower shop applet mall meets customers' consumption needs in multiple scenarios.
3. User retention and repurchase
In the flower shop membership management system , when a user registers as a member, the information is automatically entered into the member file. Member rights, consumption details, etc. can be queried at any time. At the same time, merchants can also label members and record member characteristics to achieve joint management of members with the same attribute and different members. Different refined management, etc., there are also functions such as membership cards, member stored value, points mall, card items, etc. to promote membership retention and rapid return of funds.
There is also a messaging system to wake up sleeping users and send messages to reach marketing, birthdays, and holidays to enhance users' consumption probability. At the same time, a private domain traffic pool is built to establish a good relationship with users and continue to consume and repurchase.
4. Fission transfer introduction
Functions such as national promotion, group buying, and interactive marketing enhance the communication of store brand attributes, improve promotion, etc., and increase the rate of new customers visiting the store and the repurchase rate of old customers.
5. Internal management
The cashier system, data system, purchase, sale and inventory system, order management, etc. empower flower shop management, from customer diversion to repurchase and fission management, and there are also multi-store systems to realize brand branch management. The headquarters coordinates and manages all affairs, and branches manage independently. , allowing the digital flower shop concept to run through the entire store path.
So how to build a flower store applet to create a digital smart flower shop ?
1. Register an account on the Yuke.com platform , jump to the enterprise center, and click "Store System" to enter the backend.
2. Function experience can be enabled in the background. Click "Go to Decoration/Replace Template" in [Overview] to jump to the template center.
3. Preview the flower shop applet template in the template center [Retail], select the template you like and click to enter the design background.
4. In the system design background, all styles and module contents of the template can be modified, adjusted and replaced according to actual needs. The drag-and-drop operation is very simple to build. The function can be used with one click, and the flower shop applet can be quickly built within a week. Complete and live.
5. Follow the page prompts or go directly to [Enterprise Center-Account Service] and select the appropriate version to pay according to the store system version function.
6. After payment is completed, return to the store backend, authorize the WeChat applet/official account in [Settings], and complete the store information (avatar, name, introduction, category, etc.).
At the same time, enable the required functions for configuration, upload products, set delivery methods, payment, data, etc., and then display them on the mini program design page. All design and construction are completed, and operations can be officially started after the review is online.