Author: Zen and the Art of Computer Programming
Background, history and future trends of mixed reality (MR/XR) application development
With the popularization and application of the Internet of Things and smartphones, new virtual reality technologies such as virtual reality, augmented reality, and mixed reality are constantly being proposed, and the market potential in this regard is huge. Based on this demand, a small team composed of professionals from various fields collaborated to develop a series of related mixed reality applications, including AR/VR, 3D vision, gesture recognition, object tracking and other technologies, as shown in the figure. At present, these applications have gradually taken off and achieved great success.
Based on the analysis of market trends and competitors, the following information can be summarized:
- In recent years, the three major industries of VR/AR/MR have begun to rise, and their application scenarios have become more and more extensive.
- Smartphone hardware performance is improving day by day, and the number of sensors is increasing.
- The development of new technologies such as cloud computing, data analysis, artificial intelligence, and machine learning has made the product development process more standardized and automated, resulting in more excellent business models.
- When companies open up new markets, they need to better understand the real needs of users and fully explore customer pain points in order to build products into unique and attractive high-end applications.
To sum up, in order to develop and expand market share, investment layout should be carried out from the following three aspects:
- Technology research and development: Deeply explore the forefront of the market, accumulate experience, create industry-leading technology, and improve product quality.
- User support: continuous service, providing good after-sales service to ensure the continued operation of the product.
- Resource integration: Establish a digital resource library to attract resource investment and help enterprises maximize benefits.