For a long time, the field of material handling has been monopolized by large multinational companies, or domestic manufacturers have grown wildly. In the past 15 years of development, Honggong Technology has broken through in the field of material handling by cultivating its own technological innovation and independent research and development capabilities. Cross-industry development, scale expansion and continuous growth.
On August 14, on the occasion of the 15th anniversary of the establishment of Honggong Technology Co., Ltd. Step into the development context and future development direction of intelligent manufacturing empowerment.
In the video, Luo Caihua recalled Honggong's original intention, "It is a sincere hope to change the material handling industry and create value for customers, the industry, and society."
At the beginning of its business, Honggong provided materials feeding and batching conveying equipment and systems for traditional industries such as rubber, plastics, and fine chemicals. At that time, the demand for automation in the industry was not very urgent. What about the automation equipment that can only recover the cost in three or four years?" On the other hand, Honggong has not yet formed its own core competitiveness at the start-up stage. Based on these two points, Honggong is in danger for a while.
Although relying on the support of vision, Honggong Technology has "survived" three crises on the verge of bankruptcy, but the development of an enterprise cannot only rely on perseverance and luck. Regarding this, Luo Caihua has thought about it in two aspects: one is to discover promising, High-speed growth industries, through cross-industry expansion to achieve sustained business growth; second, through continuous technological innovation to enhance their core competitiveness.
In 2015, Honggong Technology keenly explored the opportunities of the outbreak of the new energy industry, and invested a large amount of company resources in the new energy material business. With the business model of one-stop solution for lithium battery anode and cathode materials, it won the recognition of the leading lithium battery material enterprises. In the next few years, it entered the new energy homogenization field by virtue of the double planetary mixer and the supporting homogenization intelligent production line, and achieved a qualitative leap in business scale.
This process is inseparable from continuous technological innovation and attention to customer pain points. Luo Caihua said, "Creating profits is just to live, and creating value for customers is the meaning of us (Honggong)." Honggong Technology has always adhered to this philosophy-to achieve customers wholeheartedly, discover customer needs and pain points, and innovate with technology Go with the service to resolve the issue.
Inquiring the prospectus of Honggong Technology, we can find that this trend and attitude of insisting on technological innovation and investing heavily in research and development is very obvious. From 2020 to 2022, Honggong Technology will invest 20.9018 million yuan, 32.1109 million yuan, and 128 million yuan in research and development expenses, accounting for 6.29%, 5.54%, and 5.87% of revenue.
The management guru Drucker once said, "We can't control the change, we can only walk in front of the change." At present, the market environment, demand environment, and competition environment are all changing. Change, embrace change. Continuous investment in technological innovation is one of the important ways to resist the tide of change. Luo Caihua said that what is more important is to "reset the mentality to zero", that is, to recognize that the so-called success in the past is insignificant, and we are just lucky enough to catch the wind of the times.
Under the guidance of "returning to zero mentality", Honggong Technology has formed its own management philosophy in terms of product strategy, organizational management, talent training, and development strategy, giving itself the power to continuously optimize and grow amidst changes.
In terms of product strategy, increase the R&D of whole-line solutions and core equipment, and focus on the development of intelligent manufacturing software. In 2023, a software division will be established to form a core product structure of "core equipment + whole-line solutions + intelligent manufacturing software".
In terms of organization and management, continue to promote system standardization and process informatization construction, open up system platform data such as OA, PMS, ITR, SRM and CRM, and improve core business flow speed and operational decision-making efficiency through data integration.
In terms of talent team building, continue to introduce and build engineers and technical teams, and increase internal talent training efforts to achieve multi-dimensional and multi-gradient talent training.
In terms of development strategy, establish the general strategic goal of "focusing on new energy opportunities, deepening the domestic market, and rapidly entering overseas", and accelerate the development of overseas markets.
Luo Caihua emphasized that as a company with innovative genes and continuous progress, Honggong Technology will maintain a "return to zero mentality", constantly surpass itself, and continue to move towards the vision of "becoming the world's leading comprehensive service provider of material handling systems".