On August 23, 2023, Unity, the world's leading real-time 3D engine, held a press conference in Unity China, a joint venture company in China, and officially released the Chinese version of the Unity engine - Unity Engine, and brought the Unity Engine specially designed for the smart cockpit of next-generation cars Machine version. At the press conference, Wang Gang, vice president of ArcherMind Technology and co-founder of Zhida Chengyuan, a subsidiary of ArcherMind Technology, and Chen Hao, head of Unity China's XR technology, signed a cooperation agreement on behalf of the two parties. In the future, the two parties will give full play to their advantages in their respective fields and jointly promote the innovation of automotive smart cockpit technology.
Smart cockpit, as the focus of competition among car companies, is seeking to build an immersive 3D human-computer interaction system starting from user application scenarios. Zhida Chengyuan and Unity China have reached a consensus that the two parties will jointly carry out the exploration and practice of 3D technology in the cockpit based on their respective technical and experience advantages in the field of smart car operating systems and real-time 3D engines. Through native 3D startup interface interaction, Cross-domain, in-vehicle multi-mode interaction, content migration, cross-device projection and other capacity building, to create the best 3D scene interaction effect and performance, and jointly build a next-generation smart cockpit experience.
Regarding the cooperation between the two parties, Zhang Junbo, CEO of Unity China, said: "Smart cockpit is a key area that Unity China has been deploying. We are very honored to cooperate with Zhida Chengyuan to create a more advanced smart cockpit development environment for Chinese developers. Smart The cockpit is the central system for upgrading the car into a game cabin, theater, and office, and it has a very broad space for imagination. In the future, Unity China and Zhida Chengyuan will jointly carry out technological exploration and promote the development of smart cockpits.”
Liu Bing, general manager of ArcherMind Technology, said: "With the increasing penetration rate of 3D technology in the cockpit, the competition of smart cockpit has entered a new stage. Unity China has the world's leading interactive real-time 3D content creation and operation capabilities, Zhidacheng Yuan hopes to take this cooperation as an opportunity to deepen the integration and innovation of operating system technology and 3D technology around the main line of smart cockpit, jointly explore the innovative application of 3D in the cockpit, and jointly create a new smart cockpit experience.”
In the future, Zhida Chengyuan and Unity China will maintain close cooperation, relying on Zhida Chengyuan's research and development experience and technology accumulation as an expert in smart car operating systems, combined with Unity China's world-leading experience and technical achievements in real-time 3D rendering, to further High-level and deeper technological empowerment pushes the automotive industry towards a more intelligent and digital direction.