TechInsights reports that in the second quarter of 2023, global TWS headset shipments increased by 15% year-on-year, and revenue increased by 5.1% year-on-year.
Apple still dominates the TWS market with 17% shipment share and 43% revenue share, but competition from Indian and Chinese manufacturers has caused Apple's share to decline.
In terms of revenue, high-end TWS headphones accounted for 57% of total revenue. In terms of shipments, entry-level (<$30) TWS headphones accounted for 49% of total shipments, and Bose still has the highest average selling price (ASP).
Since Apple released AirTag, everyone has paid more attention to preventing items from being lost. Apple's Find My can search for iPhone, Mac, AirPods, and Apple Watch. Today's Find My can not only search for Apple devices, but also with the use of third-party devices. Joining will enrich the territory of Find My Network. The product and Find My can realize the function of intelligent anti-lost.
Find My supported functions
Harmful tracking detection function: This function notifies users of accessories that may not be recognized normally, and also tracks the location information of such accessories over time.
Lost mode setting number: Supports setting specific devices or accessories into lost mode through this network, and you can also set a reserved number for someone to contact you if they find it.
Discover the location of lost devices: When a user loses a device, it can be marked as lost mode, and then the device information will be spread to each other in the Bluetooth network. Finally, when a user's Bluetooth detects the lost item, its approximate location will be transmitted back to the original lost user to help the user quickly find the device.
Control the device to play sounds: You can remotely initiate sound playback to help users find accessories. This action supports both accessory owners and non-owners. After finding the approximate location of the accessory, the user can ask the owner's iOS device to make a sound reminder, and the owner can cancel the reminder to find the device, etc.
In the future, Find My will form an independent network, and the addition of third-party equipment will enrich the territory of Find My Network. Find My Network will provide third-party interfaces to provide better services. User privacy will not be violated. In addition to the user, neither Apple nor third parties will know the specific location of the phone. Apple's Find My technology uses the Bluetooth wireless signal of Apple devices to create a network of devices to find lost items, and they will work with third-party companies to create Find My Network anti-loss products.
ST17H6x Apple Find My chip
Support Find My Network
built-in 64 KB SRAM, 96 KB ROM storage space, and support multiple external SPI, PWM, DMA, UART,
support SIG-Mesh, support multiple nodes Friend, LowPower, Proxy, Relay,
perfect security mechanism: based on AES -128 algorithm hardware encryption, hardware accelerator supporting encryption algorithm,
rich communication interfaces and GPIO pins, can support a variety of scenarios and complex applications
ST17H6x chip in Apple Find My application
Average power consumption of ST17H6x multi-scenario applications
Lenze Technology has applied the Find My function in many Bluetooth product solutions. Practical application scenarios of the Find My function: children's watches, car keys, pet collars, anti-lost shoes, smart crutches, anti-lost schoolbags, wallets, and card holders.