Author: Zen and the Art of Computer Programming
Today, with the rapid development of Internet technology, thousands of people carry out various activities on the Internet every day, such as shopping, reading, watching videos and so on. In order to allow users to obtain information more efficiently, advertisements have gradually become an important source of income in the Internet field. However, at present, many advertising platforms cannot give full play to their traditional advertising capabilities. One of the main reasons is the lack of identification and analysis of user interests and preferences and consumption behavior patterns, which leads to poor advertising effects and even false advertisements. flow. Therefore, how to make the advertising delivery service more intelligent and real-time, and improve the effectiveness of advertising delivery is an important topic in the current research and development direction. Smart advertising refers to an advertising delivery method that collects user data, uses machine learning algorithms to analyze user behavior and interests, and pushes personalized information to target users. With the help of intelligent advertising delivery technology, advertisers can accurately target advertising creatives according to the characteristics of users in different dimensions such as age, occupation, hobbies, consumption habits, etc., so as to improve the effect of advertising delivery. At the same time, by analyzing user preferences and preferences, advertisers can push more attractive content to target users, thereby increasing advertising revenue. Due to real-time requirements, intelligent advertising can also adjust the advertising strategy in time, and reduce unnecessary risks to the greatest extent on the premise of ensuring the effect of advertising. This article will take the Competitive-Strategies Tree Model as a representative of the intelligent advertising delivery model, and introduce the basic principles and key technologies of the model.
2. Explanation of basic concepts and terms
2.1 Concept Definition
Some basic terms and their explanations that will be used in this article are shown in the following table:
| term/concept | explain |
|---|---|
| user | End users who provide advertising services to advertisers |