1. Glossary
CPC (Cost Per Click): cost-per-click, that fee according to the number of times the ad is clicked.
CPM (Cost Per Mille / Cost Per Thousand Click-Through): cost per thousand impressions, that ad impressions per 1,000 fee.
CPA (Cost Per Action): cost-per-action, in accordance with the action taken by the user on advertising fees.
CPS (Cost Per Sales): Each time the number of actual sales of the product to be free of charge.
CPL (Cost Per Leads): Pay according to guide each ad generated.
CPD (Cost Per Day): by day billing.
CTR (Click Through Rate): CTR.
CVR (Click Value Rate): Your ad conversion rate.
RPM (Revenue Per Mille): ad revenue per thousand impressions.