Sennheiser injects audio charm into CUPRA’s first pure electric coupe SUV – CUPRA Tavascan
Audio expert Sennheiser joins hands with the challenging CUPRA to carve out the upstart models of the era and create a smooth and enjoyable driving experience
Sennheiser, a world-renowned audio expert, has cooperated with CUPRA, a car brand known for subverting tradition, full of passion and unwillingness to reconcile the status quo, to create an excellent immersive audio experience for CUPRA's first pure electric coupe SUV – CUPRA Tavascan. With its excellent performance, Tavascan will promote the transformation and development of the electric vehicle industry, subvert the traditional rules and meet the wishes of the new generation of car lovers. Sennheiser and CUPRA share a common passion - to provide technical solutions that are refined in heart and beautiful in form, which is reflected in the genes and corporate cultures of the two brands, and the cooperation between the two parties is a matter of course. And that's just the beginning: this partnership is sure to redefine the in-car audio experience and open up new frontiers in the automotive world.
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Sennheiser and CUPRA share the same passion - to provide technical solutions that are refined in heart and beautiful in shape, and the cooperation between the two parties is a matter of course |
Digital technology is at the heart of the CUPRA Tavascan, a pure electric coupe SUV that seamlessly integrates cutting-edge technologies for a truly immersive driving experience. The state-of-the-art infotainment system in the car features a 15-inch display, the largest ever in a CUPRA model. A newly designed and developed Human Machine Interface (HMI) completes this highly customizable system, allowing drivers and passengers to seamlessly use the vehicle's various functions. In particular, the CUPRA Tavascan also has a high-fidelity 12-speaker sound system and uses AMBEO Concerto, Sennheiser's latest groundbreaking software achievement in the field of immersive audio, bringing Sennheiser's expertise and experience to the automotive field.
"Both brands share a passion for music, which is an integral element of their brand identity. Through this partnership, we hope to realize the full potential of in-car audio entertainment," said Veronique Larcher, Sennheiser Mobility Director, " Our approach is unconventional and unconventional, and the unique audio experience we created for the CUPRA Tavascan exemplifies that.”
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Sennheiser's AMBEO Concerto software is able to distill the essential elements of any composition, including different instruments and spatial information, and reinterpret them perfectly throughout the car |
Sennheiser is a global leader and pioneer in the field of immersive audio, with a series of pioneering products in the field of professional audio and consumer audio. In Tavascan's sound quality design, Sennheiser has adopted a unique approach, not simply increasing the number of speakers, but using advanced proprietary software, carefully tuned by Sennheiser's professional audio engineers, to create an extraordinary immersive sound experience.
To achieve this level of sound quality, Sennheiser's AMBEO Concerto software first distills the fundamental elements of any composition, including the different instruments and spatial information, and reinterprets them perfectly throughout the car. The resulting sound experience is unmatched by previous CUPRA models.
The customization options are equally amazing. Tavascan's multimedia host supports user-defined levels of immersion, and can also fine-tune sound effects according to personal preferences.
"This demonstrates CUPRA and Sennheiser's commitment to creating a truly personal, high-quality audio experience," said Larcher. "Together, we will set new standards in the automotive industry by delivering immersive, unique musical experience."
| For CUPRA Tavascan, Sennheiser adopted a unique sound quality improvement method, not simply increasing the number of speakers |
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“We are delighted to be working with Sennheiser, whose expertise in creating innovative audio solutions has profoundly impacted the audio landscape of modern entertainment and has a long-standing reputation as the choice of music icons around the world,” said CUPRA R&D Dr. Werner Tietz, Executive Vice President, concludes, "In 2019, we set out our vision to reinvent the electric car. We wanted to prove to the world that electric cars can also be fun to drive and captivating, boasting an outstanding design and at the same time offering a uniquely dynamic driving experience. At that time, this was just a dream, but the CUPRA Tavascan turned the dream into reality. Tavascan not only has an outstanding design, but also has a shocking sound effect, which is inseparable from Sennheiser's extraordinary audio expertise. "
The CUPRA Tavascan was designed and developed in Barcelona and will be mass-produced at the Volkswagen Group's Anhui plant in China, an innovation center for advanced e-mobility.
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About the Sennheiser brand
Audio is our lifeblood. We are committed to creating audio solutions like no other. Building the future of audio and providing our customers with an extraordinary sound experience - this is the spirit that the Sennheiser brand has passed down for nearly 80 years. Professional audio solutions such as professional microphone and monitoring system, conference system, streaming media technology and wireless transmission system, these businesses belong to Sennheiser (Sennheiser electronic GmbH & Co. KG); while the consumer electronics business includes headphones, bar Speakers and voice-enhancing headphones are operated by Sonova Holding AG under license from Sennheiser.
About Sennheiser Mobility
With Sennheiser Mobility, Sennheiser combines 75 years of audio excellence with its unique audio software portfolio to bring everyday driving to life. Sennheiser Mobility software's extraordinary audio capture and reproduction capabilities will change the way people enjoy content or communicate in the car. As a scalable and adaptive system, Sennheiser Mobility supports the evolution of transportation needs and redefines the audio experience for in-vehicle entertainment and communication.
Greater China Press Contact
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