A few days ago, Ping An Pension Insurance Co., Ltd. (hereinafter referred to as "Ping An Pension Insurance") launched the "7.8 National Insurance Public Awareness Day" campaign with the theme of "Insurance Power, Work harder for you who are struggling".
During the event, Ping An Annuity carried out a total of 343 various online and offline activities across the country, with rich and colorful content. Specifically, there were four key activities: "Healthy Life Every Day" insurance public welfare activity, "Singing the New Year" Journey, Green Run" campaign, "Insurance Power, Work harder for you" live broadcast campaign and "Insurance Five Entry" promotional campaign. In addition to the four key activities, Ping An Annuity also carried out a total of 51 independent innovation activities, highlighting the company's great importance and positive attitude towards this activity.
Healthy life, warm and safe
In the "Healthy Life Every Day" insurance public welfare activity, the company called on employees to log in to the WeChat applet of the "Healthy Life Everyday" insurance public welfare activity every day to conduct health testing activities, and at the same time actively participate in the "knowledge breakthrough" insurance knowledge answering questions and donate the obtained love value. It is reported that 326 people participated in the Shanghai branch alone, and the accumulated donations exceeded 7.895 million. Moreover, employees use their own influence to drive more people to participate, helping to form a closed loop that focuses on health + insurance knowledge publicity and the public + insurance love transmission.
Green and healthy, energetic and safe
During the event, in conjunction with important festivals such as July 1st, the company organized various branches to carry out offline collective activities of "Singing for a New Journey, Running Green" in parks, campuses, stadiums, landmarks and other venues. According to statistics, 35 branches of Ping An Annuity held a total of 134 activities, with 12,248 participants. During the event, each branch combined red education, green environmental protection, and sports and health according to their respective conditions and characteristics, and adopted various forms such as singing, running, brisk walking, picking up rubbish for public welfare, financial and insurance knowledge publicity and education, etc., to promote the theme day activities. To the climax, it fully demonstrates the insurer's spirit of being wholeheartedly devoted to the party and healthy and progressive in work and life.
Live broadcast support, happiness and peace
In the live broadcast event of "Insurance Power, Work harder for you who are struggling", the headquarters of Ping An Annuity and its branches focused on the protection of consumer rights and the popularization of financial and insurance knowledge, etc., focusing on hot topics. There are channels to carry out independent live broadcast promotional activities. For example, the headquarters held a live broadcast event with the theme of "2023 is the golden starting point for you to save your pension"; the Beijing branch explained the basic knowledge of insurance to the elderly with the theme of "insurance is with you, escorting a happy old age" combined with vivid cases , to help the elderly across the "digital divide"; the Shanghai branch participated in the live broadcast of the "Integrity and Innovation" series of industry interview programs organized by the Shanghai Insurance Association, and jointly talked about "leading the party building to promote high-quality development of the financial industry". During the event, the company carried out a total of 5 live broadcast activities, and the highest number of likes for a single live broadcast reached 68,063.
Close to the masses, safe service
In the "Insurance Five Entry" publicity campaign, Ping An Annuity took this publicity campaign as an opportunity to further promote the construction of high-quality insurance service outlets under various branches, and effectively improve the satisfaction and sense of gain of the people. In addition, each branch went deep into local communities, villages, enterprises, schools, etc. to carry out various activities, such as financial and insurance knowledge education, guest lectures, knowledge/sports competitions, free health clinics, public service, etc., with a total of 204 activities , the total number of participants was 28,924.
Independent innovation, happy and safe
The branches of Ping An Annuity also independently planned and carried out various innovative publicity activities based on their own characteristics. For example, the Party Branch of the Hunan Branch went to the Changsha History Museum of the Communist Party of China to visit and study, and carried out the activity of the Secretary of the Disciplinary Committee to lecture on honesty. By reviewing the history of revolution and inheriting the spirit of revolutionary culture, it emphasized the construction of a clean and honest government; , Enterprise singing opera” mode, entered the Futian CBD business district, and cooperated with 16 other insurance companies to hold a special exhibition on the insurance industry to publicize and popularize insurance concepts and knowledge to the audience, show a good social image of the insurance industry, and convey positive energy in the industry; Shaanxi Branch In cooperation with other relevant organizations, we went to Xi'an Foreign Affairs University to carry out the "7.8 Insurance Entering Campus" publicity campaign, entertaining and entertaining, and popularizing knowledge about telecommunications fraud, anti-money laundering, and preventing illegal fund-raising for the student population.
Ping An Annuity will keep in mind the original intention of guarantee, serve the national strategy, continue to provide high-quality insurance guarantee services for the people, and effectively enhance the people's sense of gain, happiness and security. In the future, it will further popularize it through more innovative activities in various forms Knowledge of finance and insurance contributes to the improvement of financial literacy for the general public!
(Contributed by Ping An Annuity Shenzhen Branch)