Table of contents
2. Rights and Interests of Xiaohongshu Store
3. The three main gameplay functions of Xiaohongshu store
4. Frequently asked questions about Xiaohongshu store
Fifth, the specific steps of opening a store:
Hello everyone, I am Zhixing, an online media, and today I will share with you how to open a Xiaohongshu store. The detailed steps are summarized below, and the nanny-level tutorial will teach you how to open a Xiaohongshu store. (with pictures)
What is the Little Red Book store? According to the official explanation: the Xiaohongshu store is a lightweight store opening tool for creators. Creators with their own brands can apply to open their own stores. After opening the Xiaohongshu store, bloggers can Share your own products in live broadcast and notes, and sell them.
From the creator's point of view, what can the Xiaohongshu store provide us? In fact, it can be said that it provides a new way of monetization for everyone.
1. Xiaohongshu store opened
If you want to open a Xiaohongshu store, you must first have a personal brand or brand authorization. If you meet this requirement, you can continue to read
Let’s learn how to open a Xiaohongshu store:
Personal: complete real-name authentication; the number of fans exceeds 1000
Enterprise: Complete the enterprise account certification; the enterprise account has not been associated with the store
Note that after meeting the opening conditions, when applying for a Xiaohongshu store, you need to provide the business operation qualification, the operator's ID card, and if the business legal person is inconsistent with the operator, you also need to have a letter of authorization from the corporate legal person. Regarding the cost of opening a Xiaohongshu store, merchants should pay an initial deposit of 1,000 yuan to Xiaohongshu according to the principle of "one store, one deposit". In addition, every time an order is completed, the merchant must pay a commission to Xiaohongshu according to a certain amount.
2. Rights and Interests of Xiaohongshu Store
1. Personal homepage display: You can display your store on your personal homepage, which is convenient for fans to enter and place orders with one click.
2. Commodity sharing: You can share your own products in live broadcasts and notes, and corporate stores can also find KOL cooperation through the product selection center to improve product sales.
3. Management background: You can manage products and orders through the management background on the PC side, and set promotional activities and coupons to increase the conversion rate.
3. The three main gameplay functions of Xiaohongshu store
1. Notes with goods: log in to the Xiaohongshu account, add products or stores when publishing notes, so that users can purchase directly.
2. Live delivery with goods: On the Xiaohongshu live broadcast launch page, you can add products. Products can be added in "My Little Red Book Store" or "Product Selection Center", and the live broadcast can start after the product selection is completed.
3. Personal homepage purchase: Enter the creator's personal homepage on the discovery page or follow page, and you can find the entrance of the Xiaohongshu store, which is convenient for purchasing products.
4. Frequently asked questions about Xiaohongshu store
1. How is the payment settlement for the Xiaohongshu store? The payment for goods is settled twice a month. The first installment is billed within 3 working days after the 15th, and the second installment is settled on the fifth working day at the beginning of each month. The merchant needs to confirm the withdrawal of the bill, and then Xiaohongshu will make a financial payment.
2. When the Xiaohongshu store sells products, does the platform charge a commission? Xiaohongshu Xiaohongshu stores do not charge commission fees for personal stores, but enterprise stores need to pay store commissions, and the commission rate is 5%. During the promotion period of the live broadcast channel, only 3% of the fee is charged.
3. Can a Xiaohongshu store that has opened an enterprise store be converted into a personal store? No, it cannot be converted into a personal store.
4. How to modify the customer service account permissions of the Xiaohongshu store? It can be operated independently in the "ARK third-party merchant management platform".
Xiaohongshu store is a monetization tool provided by Xiaohongshu for creators, allowing creators to easily open their own stores and increase revenue through notes, live streaming, and daily Xiaohongshu stores. As a creator, if you want to open a Xiaohongshu store on Xiaohongshu, you need to understand the process of opening a store. The specific operation process is as follows:
Fifth, the specific steps of opening a store:
1. Enter Xiaohongshu APP - I - "three" in the upper left corner
2. Find and click "Creator Center"
3. Click "More Services"
4. Find the "open store" under the content monetization
5. Click "Open a store now".
6. Four categories:
For personal stores, the operator's ID card is required;
For individual industrial and commercial household stores, the operator's ID card and individual industrial and commercial household business license are required.
Ordinary enterprise store, you need to fill in the store's main business category, business license, company name, business license registration address, unified social credit code, business license validity period, operator information, brand information sold, input email address and other information;
Specialty Store/Flagship Store
The operator's ID card, brand authorization, enterprise business license, and flagship store only support computer terminals.
7. Open a personal store
