Digital marketing, also known as internet marketing, is the promotion of your product or service online.
Its core is: Promote the right product online in front of the right customer Right Customer Right Product Online
1. About market research
In network marketing, the most important first step is market research (Marketing Research). Including the following two aspects:
- Who is the target customer? (Who the target customer)
- where to find them (Where to find them)
The definition of target customers is the audience who are interested in the products or services you provide.
The key to successful marketing is to present the right product in front of the right audience. Instead of casting a wide net, marketing aimlessly.
For example: Your product is a CRM system for a company in the SaaS industry. Putting the search term "CRM For SaaS Company" is definitely more accurate than "customer relationship management system" and "CRM".
2. Brief discussion on the definition of customer portrait
Knowing who the right audience is requires understanding customer personas. Customer portrait is a very important concept in network marketing, which refers to understanding the characteristics and needs of target customers.
If the product has been online for a period of time, you can analyze the portraits of paying customers through tools such as data collection, customer interviews, tagging, or Google statistics.
But the products are not online, and there must be no portraits corresponding to the paying customers of the products. Then you should roughly outline the portrait of paying customers through the following dimensions, such as
- gender
- generation
- Job (industry, position, annual income, etc.)
- interest
- Social attributes, consumer behavior, psychological characteristics, etc.
Then analyze, what are the pain points corresponding to customers? What are their goals? How does the product provide a solution.
This will not waste human, financial and time costs in network marketing. Only by clarifying the customer portrait first, and then using other methods such as placement, SEO or content marketing, can it be accurate.
Here is to emphasize the guiding role of customer portraits in online marketing. In fact, customer portraits are of high value to the point:
- Refining operations and improving every aspect of the entire life cycle of user services
- Better insight into demand and optimize existing products and services
Three. Summary
Before doing network marketing, it is necessary to determine the correct customer portrait. If the portrait is not accurate, it can be adjusted and iterated in time to accurately attract target customers and provide high-quality services.
To sum up, customer portraits not only play a guiding role in online marketing, but also have high value in refining operations and improving every link in the life cycle of user services, as well as optimizing existing products and services.
original
https://bysocket.com/saas-digital-marketing-target-customer/
Source: Official account "Programmer Mason" Blog: https://bysocket.com/
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