APR Corp. (APR) , a global beauty technology company, received an enterprise value valuation of about 1 trillion won from CJ ONSTYLE.
APR (CEO: Byunghoon “Victor” Kim) announced that the company has attracted 1 trillion won in pre-IPO investment from CJ ONSTYLE (CEO: Sanghyun Yoon). This investment is solely carried out by CJ ONSTYLE, and it is the second investment that the company has attracted after the pre-IPO investment in March this year. Participants in the first investment include NH-Soo Investment Innovative Growth M&A Fund, SJ Partners and Industrial Bank of Korea.
CJ ONSTYLE's investment is based on the recognition of APR's market strength, which is confirmed by the sales performance of APR's beauty instrument brand medicube AGE-R and its continuous launch of new products. In the two years and two months since its launch, the cumulative sales of medicube AGE-R in domestic and foreign markets have reached one million units, establishing its leading position as a home beauty care brand.
APR hopes to create a synergy by combining CJ ONSTYLE's strong distribution network and expertise with its own technology. medicube AGE-R is growing into a differentiated beauty brand with a product line that expands from existing facial care products to body care products.
The industry believes that APR has become a "unicorn company" by reaching an enterprise value valuation of 1 trillion won through investment. Although the business has not yet been listed as a unicorn in CB Insights or the Ministry of Small and Medium Enterprises and Entrepreneurship's announcement, according to the industry's opinion, APR deserves to be assessed as a unicorn company based on its investment results and growth potential.
An APR executive said, "Since our growth potential was recognized, we achieved an enterprise value valuation of 1 trillion won again after the 700 billion won pre-IPO investment in March this year. We will develop through concentrated Our beauty equipment planning, development and production capabilities will dominate the future beauty market, and we will go all out to achieve higher corporate value."
APR is preparing to go public and plans to submit preliminary review documents within this year. The lead underwriter is Shinhan Securities.