In recent years, floor scrubbers have risen in the Chinese market. As a smart cleaning device that can sweep, mop, and wash floors at the same time, it has quickly become a new favorite for household cleaning. As a dark horse in the field of floor scrubbers, Zhuimi Technology has won the favor and trust of many consumers with its strong technological innovation capabilities and excellent product experience.
In the face of an increasingly fierce competitive environment and the ever-changing trend of intelligence, what is the charm of Chaimi Technology to stand out?
Precisely locate the pain points of users and seize the high ground of "standard home equipment"
The reason why the scrubbers can grow at a high speed against the trend is that the scrubbers are most suitable for cleaning the floors of Chinese households, as well as the continuous technological innovation and product upgrades based on the cleaning pain points of users. Chinese households generally have problems such as difficult floor cleaning, poor effect, time-consuming and laborious, and traditional brooms, mops, vacuum cleaners and other tools cannot meet the needs of users. The floor washing machine can complete multiple functions such as sweeping, mopping, and washing in one step, realizing deep cleaning in the true sense, saving users time, effort and worry.
Every technological innovation of the floor scrubber solves the pain points of users, and then achieves a sales explosion. The M13S floor washing machine of Zhuimi Technology adopts front and rear double drive and two-way power assist system, which is easy to push and pull, making the floor washing machine labor-saving and easy to use.
At the same time, M13S also has a wireless steam cleaning function, which can kill 99.9% of bacteria and viruses without using any chemical cleaners, ensuring family health. It is these continuous technological innovations that continuously upgrade the product experience of floor scrubbers, making floor scrubbers the most suitable category for Chinese household cleaning.
Therefore, the floor washing machine will become the standard configuration of Chinese families. It can not only meet the high requirements of users for floor cleaning, but also continuously improve the user's product experience through continuous technological innovation.
The M13S floor scrubber of Zhuimi Technology is a typical example. It has won the recognition of the market and users with its innovative technologies such as front and rear double drive and wireless steam.
Of course, if you want to become the standard equipment for consumers’ homes, how to grasp the needs of users and how to grasp the minds of users cannot avoid product innovation. In terms of innovation, how is Chami Technology doing?
Construct the growth curve with innovation and break through the whole field
It only took three years for the floor washing machine to grow from scratch to a tens of billions market, and it is by far the fastest "ten billions" electrical category. Aoweiyun.com predicts that in 2023, floor washing machines are expected to surpass sweeping robots and become the first sub-category of cleaning tracks. This shows the strong demand and recognition of consumers for the washing machine category. In this hot market, Zhuimi Technology has become a leader in the field of floor scrubbers with its technical strength and product advantages.
At present, the hot trend of the floor washing machine market has not weakened. According to the data, the compound annual growth rate of the number of online floor washing machine brands is as high as 120%, and the entire floor washing machine market still shows a clear leading pattern of top brands. Zhuimi Technology is one of the best, its market share and sales volume are far ahead of other brands.
In 2023, the market size of floor washing machines may reach 13.2 billion, which is expected to surpass sweeping robots and become the largest segment of the cleaning track. The floor washing machine market will also enter the second half of refined development in 2023. The core keywords include: technological innovation, functional compounding, inclusiveness and popularization, and standardization.
Technological innovation is the key to the rise of the washing machine category and the core of the sustainable development of the washing machine in the future. Zhuimi Technology is one of the few companies in China that has the ability to self-develop and produce high-speed digital motors. Its high-speed digital motors are the core components of floor scrubbers and can provide strong power and stable performance. Chaimi Technology is also constantly exploring the compound functions of the floor washing machine, so that it can be used for multiple purposes and clean the whole house. In addition to sweeping, mopping, washing and other floor cleaning, it also has a wealth of accessories. By changing different brush heads, it can clean sofas, windows, walls, toilets and other scenes. The M13S floor scrubber of Zhuimi Technology is a typical example. It has won the recognition of the market and users with its innovative technologies such as front and rear double drive and wireless steam.
At the same time, under the accelerated involution trend of all walks of life, Zhuimi Technology has also successfully promoted the affordable price of floor scrubbers, and has continuously brought high-end technologies such as high-speed digital motors and wireless steam to lower-priced products , Realized the "technical inclusiveness" of technology from high configuration to standard configuration, obtained a larger sales volume, and promoted the popularization of floor washing machines. Relying on its technological advantages, Chaimi Technology continues to be high-end, leads category innovation, and continuously raises the ceiling of the industry. Products have also received higher premiums. Colleagues who have consolidated their own technology and product advantages have strengthened the brand mind of users.
As the leader and promoter of the tens of billions of market scale, with its strong technological innovation capabilities and product advantages, Chaimi has made outstanding achievements in functional compounding, inclusiveness and popularization, and standardization of standards, providing Chinese families with Better cleaning solutions.
As the industry continues to invest in research and development and technology upgrades, improve product quality stability and performance efficiency, creating high-quality, high-performance, and highly intelligent floor washing machine products will be the key to the future development of the floor washing machine industry.
But in the face of an increasingly homogeneous market, can Zhumi Technology continue to lead?
Ten billion track, running out of acceleration
As a dark horse, Zhuimi Technology has achieved a year-on-year growth of more than 1659% in sales GMV, and a 40-fold increase in market share. In 2022, the Double Eleven channel record will exceed 1.1 billion, a year-on-year increase of over 600%. In addition to being the best in the domestic market, Zhuimi Technology has also performed very well overseas, achieving the first place in the 2022 Black Friday sweeper category. Zoumi Technology already has the category champion of floor scrubbers.
Through observation and analysis, the success of pursuing technology is inseparable from its technology geek genes and keen insight into user needs. Most of its founders and core team are PhDs and masters from Tsinghua University, Chinese Academy of Sciences and other top universities, and have rich experience in technology research and development and patents. Not only has core technologies such as self-developed high-speed digital motors and wireless steam, but also has independent production factories, which can ensure product quality and supply chain stability. At the same time, Zhuimi Technology is still investing in research and development resources, exploring more cleaning scenarios and solutions, and providing users with a better product experience.
Secondly, Chaimi Technology also attaches great importance to user needs and feedback, and constantly upgrades and optimizes products according to users' cleaning pain points. Collect user opinions and suggestions through various channels, such as online questionnaires, offline experience, social media, etc., and convert user needs into product functions in a timely manner. For example, the M13S floor scrubber of Chaimi Technology is designed according to the user's needs for the difficulty of operation and cleaning effect of the floor scrubber. It adopts a front and rear double drive and a two-way power assist system, allowing users to push and pull easily. It also has a wireless steam function. It can kill 99.9% of bacteria and viruses without using any chemical cleaners to protect family health. These functional designs that meet the needs of users have made the M13S floor scrubber of Mine Technology obtain unanimous praise from the market and users.
Generally speaking, in the current increasingly competitive floor washing machine industry, manufacturers need to constantly innovate, open up the market, and adapt to changes in market demand. In addition, focusing on after-sales service and brand building is also crucial for companies in the industry. As the saying goes, it is easy to conquer the country, but it is difficult to defend the country. How to achieve "long red" is a proposition that needs to be considered for the long-term pursuit of science and technology.
Source: Songuo Finance