With the acceleration of the pace of life, people's time has become more and more fragmented, and how to make better use of the fragmented time has become one of the hot leads of short videos. The reason why short video is popular is that it is more suitable for people to use it as a time-killing artifact for leisure and entertainment in a short period of time, and because of its low threshold for creation, rich content, wide audience, wide range of influence, and strong user stickiness, it has become a A new communication outlet that has attracted wide attention.
Compared with watching videos on small screens such as mobile phones and IPADs, watching videos on a large screen is more intuitive and shocking, and the viewing experience is more comfortable. Therefore, the high demand for short videos also provides products and innovations for large-screen marketing. demand. The short video allows consumers to grasp the fragmented time, so that consumers can form a greater sense of satisfaction, which can increase the viewing time of consumers and improve the stickiness of use.
As a leader in the OTT industry, Coocaa has a massive consumer base, so it is easier to interact with consumers in the value discovery of short videos. First of all, in order to meet the needs of the marketing market, Coocaa Technology has raised the threshold for the introduction of short videos. Only high-quality content can attract consumers' attention, so the content needs to be checked at every level. Secondly, in terms of marketing, in addition to the promotion of the current popular IP, the long-tail content is once again operated in the form of short videos, which revitalizes relevant resources and optimizes marketing methods, from stickers, corner labels to soft Wide implantation has increased brand exposure, provided new growth space for the development of OTT large-screen marketing, and established a more diversified commercial realization system.
For large-screen marketing, it is the basic platform of OTT to take content as the "root" and technology as the "dry" to deeply cultivate scene-based marketing. In order to better promote the development of OTT large-screen marketing, Coocaa has been integrating resources to provide important carriers and resources for the development of big data in the industry. In terms of OTT large-screen marketing, the value and application capabilities of big data have been recognized. The rapid improvement and performance has gained more brands to join.