SEO Basics? The Best Guide to Learning SEO in 2023

Article Directory

We learned what a search engine is from the previous article, and in this section we will learn the basics of search engine optimization. This section is a must-know if you want people to come through Google or any other search engine!

Search Engine Optimization Basics

What is search engine optimization?

Search Engine Optimization (SEO for short) refers to improving the ranking of the website in search engines (such as Google, Bing, Baidu, etc.) by optimizing the website structure, content and other factors, so as to obtain more natural traffic and more The process of good exposure.

The purpose of SEO is to make a website rank as high as possible in search engines so that more potential users can find and visit the website. In order to achieve this goal, SEO will optimize the website content, website structure, page code, external links, etc. to comply with the algorithms and rules of the search engine. SEO work usually includes keyword research, website architecture optimization, page content optimization, external link building, technical optimization, etc.

It should be noted that SEO is a long-term work that requires constant follow-up and optimization in order to maintain a good ranking of the website in search engines.

in other words:

SEO is all about improving your website's ranking in the organic (non-paid) portion of search results.

SEO is about improving your website's organic ranking

SEO is about improving a website's organic ranking (image source backlinko.com)

Why is Search Engine Optimization Important?

Search Engine Optimization (SEO) is very important for websites and online businesses for the following reasons:

Bring in more traffic and leads : SEO can help a website gain better visibility and rank higher, which in turn attracts more visitors and potential customers. This traffic comes from search engine organic search results and is often considered to be one of the most valuable traffic because visitors are usually actively searching and clicking through to a website when they are looking for relevant information or products.
Increased brand awareness and trust : Websites that rank high in search engines are often perceived as more authoritative and reputable, which is good for brand awareness and trust. At the same time, SEO can also enhance brand image and communication by optimizing website content and external links.
Reduce marketing costs : Compared with other online and offline marketing methods, SEO can bring longer-term benefits and is relatively cost-effective. Once a website has a good ranking in search engines, it can continuously attract potential customers and increase brand exposure, thereby saving marketing costs.
Optimizing user experience : SEO optimization can not only help a website get a better ranking in search engines, but also improve user experience and website quality by optimizing website content and structure. This is very important for the long-term development of the website and for users to maintain a good word-of-mouth evaluation.

file

Traffic data reference (picture source backlinko.com)

As you can see, over 60% of web traffic comes from search engines like Google, Bing, Yahoo, and YouTube. All in all, search gets 10 times more traffic than social media .

What are the benefits of SEO?

When people enter keywords in search engines, they tend to click on higher-ranked search results, so SEO can help businesses gain more traffic and exposure.

Compared with other marketing channels, such as advertising, SEO traffic is more stable and passive. The number of searches is relatively consistent from month to month, so SEO can provide businesses with long-term traffic and revenue .

file

Search traffic compared to other traffic (image source ahrefs.com)

how to do search engine optimization

Here are some basic principles and steps of SEO optimization:

Keyword Research : Select keywords suitable for your website content and conduct research to understand the search volume and competition of keywords.
Content optimization : optimize website content, including title, description, text, pictures, etc., to ensure high-quality, relevant, and easy-to-read content.
Website structure optimization : optimize the website structure to ensure that the website is easy to navigate and browse, including website architecture, page layout, links, etc.
External link optimization : Establish high-quality external links, including social media, forums, blogs, etc., to improve the authority and credibility of the website.
Mobile Optimization : Optimize the experience and display of the website on mobile devices to ensure that the website is easy to access and browse on mobile devices.
Analysis and iteration : By using SEO tools and analysis tools, monitor and analyze SEO strategies, and iterate and optimize based on data.

keyword research

Keyword research is an important part of SEO optimization. It can help you find keywords suitable for your website content, thereby improving your website's ranking and traffic in search engines.

Here are some steps to keyword research:

Identify your target audience: Know who your target audience is and what keywords they use to search.
List keywords: Based on your target audience and business area, make a list of relevant keywords and phrases.
Use keyword tools: Use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, and others to find information about search volume, competition, and more related to the keywords you listed.
Filter keywords: Filter out keywords and phrases that are most suitable for your website content based on factors such as search volume, competition, and relevance.
Monitor and Adjust: Monitor your keyword rankings and traffic regularly and make adjustments as necessary.

Here are some tools and resources for keyword research:

Google Keyword Planner: Provides information such as search volume, competition, and suggested bids.
SEMrush: Provide keyword research, competitor analysis, ranking monitoring and other functions.
Ahrefs: Provide keyword research, competitor analysis, external link analysis and other functions.
Google Trends: Provide information such as keyword popularity trends and related searches.

In short, keyword research is an important part of SEO optimization. Through correct keyword research and optimization, the traffic and ranking of the website can be improved.

A more detailed keyword research guide : Keyword Research Strategies Tactics Guide

content optimization

Content optimization is a key part of SEO optimization, which can help your website content to be more easily found and indexed by search engines, thereby improving your website's ranking and traffic.

Here are some steps to content optimization:

Know your target audience : Know who your target audience is and what keywords they use to search in search engines.
Identify keywords : Identify keywords and phrases that are relevant to your website content, based on your target audience and business area.
Optimize titles and descriptions : Use keywords in titles and descriptions to ensure they accurately describe your website content and entice users to click.
Optimize content : Use keywords in the body of your website, but avoid overdoing them. At the same time, make sure that your website content is high quality, relevant, and easy to read.
Optimize images : Use keywords in image filenames, titles, and Alt tags to improve the discoverability of images in search engines.
Build internal links : Create internal links to link related pages together, thereby improving the site's internal link structure and user experience.

Here are some tips and tricks for content optimization:

Content Quality : Ensure that website content is high quality, relevant, easy to read, and provides valuable information and resources.
Update frequency : Regularly update the content of the website to maintain the vitality and credibility of the website.
Multimedia content : Use multimedia content such as pictures, videos, charts, etc. to improve user experience and attractiveness.
Social sharing : Add social sharing buttons to the website to facilitate users to share your website content and increase traffic and exposure.

More detailed content optimization guidelines : Content Optimization Guidelines

Website structure optimization (page SEO)

Website structure optimization is an important part of SEO optimization, which can help search engines better understand and index your website, thereby improving website ranking and traffic.

Here are some steps to optimize your website structure:

Determine the website structure : Determine the overall structure and page layout of the website, including the number of pages, directory structure, navigation menu, etc.
Optimize URL structure : Use concise, clear, and readable URLs that contain keywords and phrases, and avoid dynamic URLs.
Make sure your website is accessible : Make sure all pages of your website are accessible and indexable by search engines, avoiding technologies like Flash or JavaScript.
Internal link optimization : Establish internal links to link related pages together, thereby improving the internal link structure and user experience of the website.
Website speed optimization : optimize website speed, including image and video compression, file caching, etc., thereby improving user experience and search engine rankings.
Mobile Optimization : Optimizing the display and experience of your website on mobile devices, thereby improving search engine rankings and user satisfaction.

Here are some tips and methods for website structure optimization:

Concise and clear : The structure of the website should be concise and clear, which is convenient for users to navigate and browse.
Internal linking : Establish internal linking to link related pages together, thereby improving the internal linking structure and user experience of the website.
Sitemap : Create a sitemap to facilitate search engine indexing and access to all pages of your website.
Navigation Menu : Design a clear navigation menu to make it easy for users to navigate and browse the site.

External link optimization

External link optimization is an important part of SEO optimization. It can help you build high-quality external links, improve the authority and credibility of the website, and thus improve the ranking and traffic of the website.

Here are some steps for external link optimization:

Analyze competitors : analyze competitors' external links and find out the channels and opportunities for them to obtain high-quality external links.
Establish high-quality links : Establish high-quality external links, including social media, forums, blogs, etc., to improve the authority and credibility of the website.
Avoid low-quality links : Avoid using low-quality links, including spam links, link farms, etc., which may lead to penalties or lower SEO performance.
Use anchor text : Use anchor text in external links to make links more relevant and authoritative.
Regularly monitor links : Regularly monitor your external links to ensure they are still valid and promptly remove low-quality or invalid links.

Here are some tips and methods for external link optimization:

Provide valuable content : Provide valuable content so that other websites will want to link to your website.
Social Media : Share your website content on social media and build social media links to increase traffic and exposure.
Relationship Building : Build relationships and collaborate with other sites to build high-quality external links.
Regular Updates : Regularly update your website content to maintain vibrancy and credibility, attracting more links and traffic.

A more detailed guide to optimizing external links : Content Optimization Guide

mobile optimization

Mobile optimization is an important part of SEO optimization, it can help your website get better user experience and search engine rankings on mobile devices, because more and more users use mobile devices to access websites.

Here are some steps to mobile optimization:

Use Responsive Design : Use responsive design so that the website can adapt to different sizes of mobile device screens, thereby improving user experience and search engine rankings.
Accelerate website loading speed : optimize website loading speed, including image and video compression, file caching, etc., thereby improving user experience and search engine rankings.
Simplified website design : Simplify website design and avoid the use of technologies such as Flash and JavaScript, thereby improving the accessibility and indexability of the website.
Use mobile-friendly features : Use mobile-friendly features, such as clicking on a phone number to call directly, using maps to navigate, etc., to improve user experience and conversion rates.
Strengthen localization strategy : Enhance localization strategy, such as appearing in local search results, adding local business information, etc., to improve local search engine rankings and traffic.

Here are some tips and tricks for mobile optimization:

Avoid pop-up ads : Avoid pop-up ads as they can affect user experience and search engine rankings.
Make sure clickable elements are the right size : Make sure clickable elements are the right size for users to click on mobile devices.
Use large fonts and short titles : Use large fonts and short titles to make them easier to read and understand on mobile devices.
Provide quick navigation : Provide quick navigation and search functions to facilitate users to navigate and search on mobile devices.

Analyze and Iterate (Technical SEO)

Analysis and iteration is a very important part of the SEO optimization process, which can help you analyze and evaluate the performance of your website, and make continuous improvements and optimizations based on data and feedback.

Here are some steps to analyze and iterate:

Identify key metrics : Identify key SEO metrics such as rankings, traffic, conversion rates, etc. so you can evaluate your site's performance.
Data collection : Use tools such as Google Analytics to collect data, analyze website traffic sources, user behavior, etc.
Analyze data : analyze data to understand website performance and problems, and find out opportunities and directions for optimization.
Make an optimization plan : According to the data and analysis results, make an optimization plan, including the optimization of website content, structure, external links, etc.
Implement the optimization plan : implement the optimization plan, and constantly monitor and adjust during the implementation process to ensure the optimization effect.

Here are some tips and tricks for analyzing and iterating:

Long-term observation : SEO optimization is a long-term process that requires continuous observation and analysis of data in order to adjust the optimization plan in time.
A/B test : Use A/B test to compare the effects of different optimization strategies and find the best optimization plan.
Monitor competitors : Monitor competitors' SEO strategies and performance, learn from them, and optimize your own website.
Pay attention to changes in search engine algorithms : pay attention to changes and updates in search engine algorithms, and adjust optimization strategies in a timely manner.

Set yourself up for SEO success

register a good domain name

A good domain name is very important for SEO optimization, it can help you build your brand, improve the credibility and authority of your website, and thus improve your ranking and traffic. Here are some steps to get a good domain name:

Identify your brand name : Identify your brand name so you can choose a relevant domain name.
Choose an easy-to-remember domain name : Choose an easy-to-remember domain name and avoid long, complicated, or hard-to-spell domain names.
Choose a domain name with keywords : Choose a domain name with keywords to increase your search engine relevancy and ranking.
Avoid using potential copyright issues : Avoid using domain names that may involve copyright issues, such as using other brand names or trademarks, etc.
Choose a suitable domain name suffix : Choose a suitable domain name suffix, such as .com, .net, .org, etc.

Here are some tips and ways to get a good domain name:

Use a domain name generator : Use a domain name generator that can help you find memorable, keyword-packed, and usable domain names.
Purchase an existing domain name : buy an existing domain name, you can get the traffic and links of the existing domain name.
Registering multiple domain names : Registering multiple domain names prevents others from registering similar domain names and redirecting them to your website.
Avoid Overpaying : To avoid overpaying for domain names, be aware of market prices and competitors' prices in order to get competitive prices.

Choose a website platform

The website platform allows you to easily create and manage websites. There are two types:

Using a website platform can help you quickly create and maintain a website without writing code or designing a website.

benefit:

Create a website quickly : Use the website platform to quickly create a website and provide you with pre-designed templates and themes so that you can go online quickly.
No coding required : Using a website platform eliminates the need to write code, simplifying the process of creating and maintaining websites.
Provide an easy-to-use editor : The website platform provides an easy-to-use editor that allows you to easily add content, pictures and multimedia files, and create web pages.
Provide security and backup : The website platform provides security and backup to protect your website from hackers and data loss.

Currently the most commonly used website building platforms Wordpress and Shopify

Wordpress

WordPress is a popular CMS that can be used to create various types of websites. Pros of WordPress include ease of use, flexibility, customization options, SEO friendliness, security, scalability, and community support. Using WordPress requires regular updates and backups, and installing and setting up themes and plugins in order to customize your site and add new functionality. The WordPress community provides support, education, and resources to help users have the best experience possible.

WordPress History and Background : WordPress was originally launched in 2003 as a blogging platform. Over time, WordPress has evolved into a powerful CMS that is currently used by over 600,000 websites worldwide.
Pros of WordPress : Pros of WordPress include ease of use, flexibility, customization options, SEO friendliness, security, scalability, and community support.
How to use WordPress : Using WordPress requires installing and setting up themes and plugins in order to add functionality and customize your website. WordPress also requires regular updates and backups for security and reliability.
WordPress themes and plugins : WordPress themes and plugins help you customize your website and add new functionality. WordPress themes are the look and layout of a website, while plugins are tools that add functionality to a website.
WordPress Community : WordPress has a huge community of developers, designers, bloggers, and website owners. The WordPress community provides support, education, and resources to help users have the best experience possible.

Use WordPress to build a corporate website from 0-1

Shopify

Shopify is a popular e-commerce platform that can be used to create and manage an online store. Pros of Shopify include ease of use, security, quick setup, scalability, multiple payment and shipping options, SEO friendliness, and community support. Using Shopify involves signing up and choosing a plan, then setting up your store, including adding products, designing your store, setting up payment and shipping options, and more. Shopify themes and apps help you customize your store and add new features, while the Shopify community provides support, education, and resources to help users have the best experience possible.

Shopify History and Background : Founded in 2006, Shopify was originally developed as a platform for an online sledding store. Today, Shopify has become the platform of choice for more than 1 million online stores around the world.
Pros of Shopify : Pros of Shopify include ease of use, security, quick setup, scalability, multiple payment and shipping options, SEO friendliness, and community support.
How to use Shopify : Using Shopify involves signing up and choosing a plan, then setting up your store, including adding products, designing your store, setting up payment and shipping options, and more.
Shopify themes and apps : Shopify themes and apps can help you customize your store and add new functionality. Shopify themes are the look and layout of your store, while apps are the tools that add functionality to your store.
Shopify Community : Shopify has a huge community of developers, designers, store owners, and marketers. The Shopify community provides support, education, and resources to help users have the best experience possible.

use a good web host

Using a good web host (Web Hosting) can provide better performance, reliability and security for your website. Here are some benefits and dos and don'ts of using a good web host:

benefit:

Better performance : A good web host can provide faster site loads and faster response times, improving user experience and SEO rankings.
Greater reliability : A good web host can provide greater stability and reliability, reducing the risk of website downtime and failure.
Better security : A good web host offers better security and protection, including protection against hacking, malware, and data loss, among other things.
Better support : Good web hosts usually offer better technical support and customer service to help you troubleshoot issues and maintain your website.

Precautions:

Choose the right hosting plan : Choose a hosting plan that suits your needs and budget, such as shared hosting, virtual private server (VPS), or dedicated server.
Know Your Hosting Provider : Find out about your hosting provider's reputation, reviews, and customer support so you can choose a reliable hosting provider.
Understand host features and performance : Learn about host features and performance, such as storage space, bandwidth, CPU, and RAM, to choose the host that best suits your needs.
Back up your data regularly : Backing up your data regularly can protect your website from the risk of data loss and failure. Good web hosts usually offer automatic backup and restore options.

Create a positive user experience

Creating a positive user experience (User Experience, UX) can increase user satisfaction, loyalty, and conversion rates, thereby enhancing your brand value and competitiveness. Here are some ways to create a positive user experience:

Understand user needs : Understanding user needs, preferences, and behaviors can help you create websites and applications that meet user expectations. Use user research, analysis, and feedback tools to gain information about your users.
Simplify design and navigation : Simplifying the design and navigation of websites and apps can help users easily find the information and features they need. Use clear design elements such as labels, menus, and buttons for quick navigation and action.
Provide fast loading speed : Fast loading speed can improve user satisfaction and experience. Use techniques such as compressing files, optimizing images, enabling caching, and more to speed up the loading of websites and applications.
Optimizing Responsiveness and Feedback : Optimizing website and app responsiveness and feedback can enhance the user's experience of interacting with the product. Use elements such as animations, popups, and alerts to provide timely feedback and prompts.
Offer easy-to-use forms and payment options : Easy-to-use forms and payment options can improve conversion rates and the buying experience for users. Use simple and intuitive forms and payment options so users can complete transactions and purchases quickly.
Provide multi-channel support : Providing multi-channel support can help users solve problems and obtain a better user experience. Support and assist users using a variety of methods including email, social media, live chat, and telephone.

Creating a positive user experience increases user satisfaction, loyalty, and conversion, thereby strengthening your brand value and competitiveness. Create a better user experience by understanding user needs, simplifying design and navigation, providing fast loading speeds, optimizing responses and feedback, providing easy-to-use forms and payment options, providing multi-channel support, and more.

A few ways to achieve this:

Use HTTPS

Using HTTPS (Hypertext Transfer Protocol Secure) can improve the security and credibility of the website and protect the privacy and data of users. Here are some benefits and considerations of using HTTPS:

benefit:

Improve security : HTTPS protects website and user data by encrypting data transmission, preventing security issues such as hacker attacks, information theft, and fraud.
Increased Credibility : Using HTTPS can increase the credibility and trust of a website, making users more willing to purchase or submit sensitive information on the website.
Improves SEO rankings : Google and other search engines use HTTPS as a factor in search rankings, so using HTTPS can improve your search rankings and your website's visibility.
Support for HTTP/2 : HTTP/2 is a new web protocol that improves the performance and speed of websites. Using HTTPS enables the HTTP/2 protocol to improve website performance and user experience.

Precautions:

Choose the right SSL certificate : Choose an SSL certificate that fits your website needs and budget. You can choose single domain name certificate, multiple domain name certificate or wildcard SSL certificate and other types.
Installing and configuring an SSL certificate : Installing and configuring an SSL certificate requires some technical knowledge and experience. You can seek technical support or use some automated tools to simplify the process.
Check and update HTTPS settings : Regularly checking and updating HTTPS settings can keep your website secure and reliable. You can use the SSL inspection tool to check certificates and HTTPS settings.
Use HTTPS for the entire site : Use HTTPS for the entire site to prevent mixed content attacks and other security issues. Make sure all web pages, images, scripts and other resources use HTTPS.

attractive design

Choosing an attractive design can improve the user experience and brand value of a website or application. Knowing your brand and target audience, using simple and clear design, using responsive design, using high-quality images and media, using animation and interactive elements, testing and optimizing design, and other methods and considerations can help you choose the best design solution , and provide users with a better experience.

Understand your brand and target audience : Understanding your brand's values, reputation, and target audience's needs and preferences can help you choose the right design solution. Use design elements such as brand elements, colors, typography, and imagery to communicate your brand's story and values.
Use Simple and Clear Design : Simple and clear design can make the website or application easier for users to understand and use. Use simple layouts, symbols, and labels to help users quickly find the information and functionality they need.
Use Responsive Design : Responsive design enables a website or application to display well on different devices and screen sizes. Use responsive design to improve user experience and accessibility.
Use high-quality images and media : High-quality images and media can improve the visual appeal and user experience of a website or application. Use high-quality imagery and media to communicate your brand's values and story.
Use animations and interactive elements : Animations and interactive elements can enhance the interactivity and user experience of a website or application. Use elements such as animations, carousels, dropdowns, and popups to provide a better interactive experience.
Test and refine your design : Testing and optimizing your design can help you determine which design elements are most engaging for users and increase conversions. Use A/B testing, user feedback, and analytics tools to test and optimize designs.

Make sure it's mobile-friendly

Ensuring that a website or app is mobile-friendly can improve user experience and accessibility. Methods and considerations like using responsive design, simplifying design and navigation, providing fast loading speeds, using large buttons and easy-to-action elements, providing simple forms and payment options, testing and optimizing the mobile experience can help you provide mobile users with Better user experience.

Use Responsive Design : Responsive design allows a website or application to display well on different mobile devices and screen sizes. Use responsive design to adapt to different devices and screen sizes.
Simplify design and navigation : Simplifying the design and navigation of a website or app can help mobile users easily find the information and features they need. Use simple layouts, symbols and labels to provide a better mobile experience.
Provide fast loading speeds : Fast loading speeds improve mobile user satisfaction and experience. Use techniques such as compressing files, optimizing images, enabling caching, and more to speed up the loading of your website or application.
Use large buttons and easy-to-use elements : Use large buttons and easy-to-use elements to help mobile users navigate your website or app more easily. Use elements such as simple icons, sliders, and drop-down menus to enhance the mobile experience.
Provide simple forms and payment options : Mobile users often prefer to complete transactions and purchases using simple and intuitive forms and payment options. Use simple forms and payment options to improve conversion and buying experience for mobile users.
Test and optimize the mobile experience : Testing and optimizing the mobile experience can help you determine which design elements work best for mobile users. Use A/B testing, user feedback, and analytics tools to test and optimize mobile experiences.

Use a readable font size

Using a readable font size can improve the readability and accessibility of a website or application. Using standard font sizes, easy-to-read fonts, adjusting font size and leading, using weights and colors for emphasis, testing and optimizing font sizes, and other tips and considerations can help you provide a better reading experience for your users.

Use Standard Font Sizes : Using standard font sizes ensures the readability and accessibility of your website or application. Typically, body text should have a font size between 14px and 16px.
Use an easy-to-read font : Using an easy-to-read font can help users read and understand content more easily. Sans-serif fonts such as Arial and Helvetica are often easier to read, especially on small screens.
Adjust font size and line spacing : Adjusting font size and line spacing can improve the readability and accessibility of a website or application. Use proper line spacing and font size to reduce eye strain and difficulty reading.
Use weight and color for emphasis : Using weight and color can help users find and understand important content more quickly. Use bold, italics, underlining, highlighting, and different colors for emphasis.
Test and optimize font sizes : Testing and optimizing font sizes can help you determine which font sizes work best for users and improve readability. Use A/B testing, user feedback, and analytics tools to test and optimize font sizes.

Avoid intrusive pop-ups and ads

Avoiding intrusive pop-ups and ads can improve user experience and trust in a website or application. Methods and considerations such as reducing the number of pop-up windows and ads, using appropriate ad formats, providing opt-out and closing options, complying with advertising policies and regulations, testing and optimizing ad performance can help you provide better user experience and ad performance.

Reduce the number of pop-ups and ads : Reducing the number of pop-ups and ads reduces user distraction and dissatisfaction. Use pop-ups and ads only when necessary and with appropriate frequency and placement.
Use the right ad format : Using the right ad format can improve your ad's effectiveness and user acceptance. Use standard, non-intrusive ad formats (such as banners and native ads) and avoid overly intrusive ad formats (such as autoplay video ads and flashing ads).
Provide an exit and close option : Providing an exit and close option can help users dismiss pop-ups and ads easily. Use a clear and easy-to-find close button, and make sure the close option works properly.
Comply with advertising policies and regulations : Complying with advertising policies and regulations can prevent bans or fines and increase user trust. Know and abide by the policies and regulations of the advertising platform and avoid using fraudulent, misleading or illegal advertisements.
Test and optimize your ads : Testing and optimizing your ads can help you determine which ads are most effective and user-friendly. Use A/B testing, user feedback and analytics tools to test and optimize ad performance.

Make sure it loads fast

Ensuring that your website or application loads quickly improves user experience and satisfaction. Optimizing images and media, compressing files and resources, enabling browser caching, reducing HTTP requests, using a CDN, testing and optimizing loading speed and other methods and considerations can help you improve the loading speed of your website or application.

Optimizing Images and Media : Optimizing your images and media can reduce the loading time of your website or application. Use appropriate image formats (such as JPEG, PNG, WebP) and compression techniques to reduce the size of images and media files.
Compress files and resources : Compressing files and resources can reduce the file size and load time of your website or application. Compress HTML, CSS, JavaScript, and other resource files using compression algorithms such as Gzip or Brotli.
Enable browser caching : Enabling browser caching can improve the loading speed of a website or application, especially for frequently accessed pages and resources. Use appropriate caching policies (such as expiration time, cache-control, ETag, etc.) to enable browser caching.
Reduced HTTP Requests : Reducing HTTP requests can reduce the loading time of a website or application. Combine and compress CSS and JavaScript files, reduce the number and size of images and media files, and use techniques such as CSS sprites and data URIs to reduce HTTP requests.
Use a CDN : Using a CDN can improve the loading speed of your website or application, especially for global users. Use a CDN to distribute and cache static resources of a website or application for faster loading and access.
Test and optimize for loading speed : Testing and optimizing for loading speed can help you determine which elements and resources affect loading speed the most. Use performance testing tools, A/B testing, and user feedback to test and optimize loading speed.

Create a logical site structure

Creating a logical site structure can improve the accessibility and usability of a website or application. Methods and considerations such as clarifying the goals and themes of the site, using clear tags and categories, using hierarchical and hierarchical navigation, providing search functionality, avoiding duplicate content and pages, testing and optimizing site structure can help you provide users with better User experience and SEO value.

Clarify the purpose and theme of the site : Clarifying the purpose and theme of the site can help you determine the content and structure of the site. Create a clear site map or navigation structure that reflects the site's goals and themes.
Use clear tags and categories : Use clear tags and categories to help users find and browse your site's content more easily. Use meaningful tags and categories, and make sure they reflect the site's theme and content.
Use hierarchical and hierarchical navigation : Using hierarchical and hierarchical navigation can help users understand and navigate the content of your site more easily. Organize your site's content and pages with a clear hierarchy and hierarchical navigation.
Provide a search function : Provide a search function to help users find the content of the site more easily. Use a search box that is easy to find and use, and use appropriate search algorithms and filters to improve the accuracy and relevance of your search results.
Avoid Duplicate Content and Pages : Avoiding duplicate content and pages can improve the usability and SEO value of a website or application. Make sure each page has unique content and value, and avoid creating identical or similar pages.
Test and optimize site structure : Testing and optimizing site structure can help you determine which structure and navigation work best for users and improve accessibility. Use A/B testing, user feedback and analytics tools to test and optimize site structure.

Create a logical site structure

Create a logical site structure (image source ahrefs.com)

Each branch on the map becomes an internal link, a link from one page on the website to another.

Internal linking is critical to UX and SEO for several reasons:

Improve user experience : Internal links can help users find and browse relevant content more easily, improving user experience and satisfaction. For example, linking related articles, products, or services together can help users gain a deeper understanding of related topics and information.
Improve page weight : internal links can help search engines better understand and index the content and pages of the site, and improve the weight and ranking of the page. For example, linking important pages and keywords together through internal linking can increase the authority and relevance of the page.
Improve page access rate : Internal links can help users access and browse site content and pages more easily, increasing page access rate and traffic. For example, linking related pages together can help users understand the theme and content of the site more deeply, and increase the visit rate and page views of the pages.
Improve page conversion rate : Internal links can help users access and use site functions and services more easily, increasing page conversion rate and revenue. For example, linking related products or services together can help users purchase or use related products or services more conveniently.
Reduce the bounce rate of the website : Internal links can help users understand and browse the content and pages of the site more deeply, reducing the bounce rate of the website and the possibility of losing users. For example, linking related articles or products together can help users navigate the site longer, reducing bounce rates on the site and the likelihood of losing users.

Use a logical URL structure

Using a logical URL structure can improve the accessibility and usability of a website or application. Methods and considerations such as clarifying the goal and theme of URLs, using concise and meaningful URLs, using directory structures and subdirectories, not using special characters and parameters, including keywords in URLs, testing and optimizing URL structures, etc. can help you serve users Provide better user experience and SEO value.

Clarify the goal and subject of the URL : Clarifying the goal and subject of the URL can help you determine the content and structure of the URL. Use a clear URL structure and path to reflect the goal and subject of the URL.
Use concise and meaningful URLs : Using concise and meaningful URLs can help users remember and access URLs more easily. Use URLs that are easy to understand and short, and avoid ambiguous or meaningless URLs.
Use directory structure and subdirectories : Using a directory structure and subdirectories can help users understand and browse the content of a URL more easily. Use a clear directory structure and subdirectories to organize the URL's content and pages.
No special characters and parameters : Not using special characters and parameters can improve the readability and usability of URLs, especially for search engines and web crawlers. Avoid special characters and parameters, and use proper URL encoding and decoding techniques to handle special characters and parameters.
Include keywords in the URL : Including keywords in the URL can increase the relevance and SEO value of the URL. Use keywords in URL techniques, such as using keywords as directory and subdirectory names, using short and concise URLs, and avoiding dynamic URLs.
Test and optimize URL structure : Testing and optimizing URL structure can help you determine which URLs work best for users and improve accessibility. Use A/B testing, user feedback, and analytics tools to test and optimize URL structures.

Here are the five main options for URLs in WordPress:

Normal: website.com/?p=123
Date and name: website.com/2021/03/04/seo-basics/
Month and name: website.com/03/04/seo-basics/
Digital: website.com/865/
Post Name: website.com/seo-basics/

The most common is the post name .

Install an SEO plugin

Installing an SEO plugin can help you optimize your website or app for SEO more effectively. Searching and selecting suitable plug-ins, installing and configuring plug-ins, using functions and features provided by plug-ins, updating plug-ins and maintaining security and other methods and precautions can help you better use and optimize SEO plug-ins.

Determine your SEO goals and needs : Before installing an SEO plugin, you need to determine your SEO goals and needs. Different SEO plugins can offer different functions and features, and you need to choose the one that suits your needs.
Search and choose the right plugin : Searching and choosing the right SEO plugin can help you optimize your website or app for SEO more effectively. You can search and select suitable plugins on the WordPress official website or other plugin markets.
Installing and configuring plugins : Installing and configuring plugins can help you use and optimize SEO plugins more effectively. You need to follow the plugin's installation and configuration guide to install and configure the plugin.
Using functions and features provided by plugins : Using functions and features provided by plugins can help you optimize your website or application for SEO more effectively. For example, use the analysis tools provided by the plug-in to analyze your SEO performance, and use the optimization suggestions provided by the plug-in to improve your SEO performance.
Update plugins and stay safe : Updating plugins and staying safe can help you keep your SEO optimization effective and safe. You need to regularly update the plugin and maintain the security of the plugin to avoid plugin vulnerabilities and security issues.

My favorite SEO plugins:

Rank Math

Rank Math is a powerful WordPress SEO plugin that can help websites or applications optimize SEO, improve search engine rankings and traffic. It has comprehensive SEO optimization functions, user-friendly interface, integration of multiple SEO tools, automatic optimization and multi-language support, etc., which can help you better manage and optimize SEO.

Comprehensive SEO optimization : Rank Math provides comprehensive SEO optimization features, including keyword optimization, page optimization, structured data, XML sitemap, social media optimization, internal links, external links, etc.
User-friendly interface : Rank Math has a user-friendly interface that makes it easy to configure and manage SEO settings and options. It provides visual SEO analysis and recommendations, allowing you to better understand SEO performance and optimization recommendations.
Integrate multiple SEO tools : Rank Math integrates multiple SEO tools, including Google Search Console, Google Analytics, Bing Webmaster Tools, etc., which can help you better understand and manage SEO data and analysis.
Automatic optimization : Rank Math provides automatic SEO optimization function, which can automatically optimize keywords, meta tags, structured data, etc., so that you can better save time and energy.
Multilingual support : Rank Math supports multiple languages and internationalization optimization, including global search engines, languages and geographic locations.

Yoast

Yoast is a popular WordPress SEO plugin that helps websites or applications optimize SEO to improve search engine rankings and traffic. It has comprehensive SEO optimization functions, user-friendly interface, multi-language support, integration of multiple SEO tools and automatic optimization, etc., which can help you better manage and optimize SEO.

Comprehensive SEO optimization : Yoast provides comprehensive SEO optimization features, including keyword optimization, page optimization, structured data, XML sitemap, social media optimization, internal links, external links, etc.
User-friendly interface : Yoast has a user-friendly interface that makes it easy to configure and manage SEO settings and options. It provides visual SEO analysis and recommendations, allowing you to better understand SEO performance and optimization recommendations.
Multilingual support : Yoast supports multiple languages and internationalization optimization, including global search engines, languages, and geographic locations.
Integrate multiple SEO tools : Yoast integrates multiple SEO tools, including Google Search Console, Google Analytics, Bing Webmaster Tools, etc., which can help you better understand and manage SEO data and analysis.
Automatic optimization : Yoast provides automatic SEO optimization function, which can automatically optimize keywords, meta tags, structured data, etc., so that you can better save time and energy.

Submit your site to Google

Submitting your website to the Google search engine can help your website be indexed and ranked faster. To submit your site, you will need to create a Google account, log into your Google Search Console account, verify your site ownership, submit your sitemap, and keep updating your site content.

Create a Google account, if you don't already have one.
Sign in to your Google Search Console (formerly Google Webmaster Tools) account.
Add your website URL so Google can start indexing your website.
Verify your site ownership. This can be verified in a number of ways, such as uploading an HTML file, adding HTML markup, or adding Google Analytics code, etc.
Submit your sitemap. A sitemap is a list of all the pages within your website so that Google can better understand your site's structure.
Check to see if Google has indexed your site. You can find out if your website is already indexed by typing "site:yourwebsite.com" into Google search.
Keep updating your website content and use Google Search Console to track how your website is performing in Google search rankings.

Actual combat:

Create a Sitemap map : https://zmrw.net/seo-sitemaps/

Track SEO Performance

organic traffic

If organic traffic goes up, then you're doing something right. You can track this information in GSC for free.

organic website traffic

Website organic traffic (image source ahrefs.com)

keyword ranking

If your rankings for your target keywords keep rising, that's another sign that you're doing something right. You can track your average keyword position in GSC for free.

keyword ranking

Keyword ranking (picture source ahrefs.com)

Main points of this article

SEO refers to search engine optimization, which is a method to improve the ranking and traffic on the search engine results page by optimizing the website structure, content and related data.
To optimize SEO, you need to adopt a variety of strategies, including optimizing keywords, using internal and external links, creating high-quality content, using structured data, optimizing website speed, and more.
To do keyword research, use tools like Google Keyword Planner, SEMrush, Ahrefs, etc. to understand the search volume, competition, and relevance of your keywords.
Backlinks are links from other websites pointing to your website or application. To increase the number of backlinks, create high-quality content, connect with other websites, use social media, and more.
Google is one of the most popular search engines, to get into Google search results and rank well, create high-quality content, optimize your website SEO, build high-quality backlinks, and use Google tools like Google Search Console and Google My Business etc.
To track SEO success, identify keywords and metrics, use tools like Google Analytics and Google Search Console to track data, track backlinks, monitor competitors, and continuously optimize your website or app to improve rankings and traffic.