1. target keywords
targeted keywords are: the main keywords of your website
more appropriate target number Keywords: It is recommended to do 1-3, to the three relevant
keywords should do a lot: with section pages and content pages to do
seo features: directional flow, the customer approached us
keywords Note: for example, you do lose weight, not going to write a "freckle" keyword
2. Long Tail Keywords
eight law: also known as Pareto's law, early 19th century Italian economist Pareto invention; corporate profits from 80% to 20% of the project
80% of seo traffic, from 20% keyword
Long Tail (the Long Tail): the rise of a new network theory, put forward by the American Chris Anderson. The Long Tail is considered to be the traditional "Pareto's Law" thoroughly rebellious
seo in use is called the long tail keyword
long tail keywords: on a website, to bring you a wide variety of traffic, but the traffic is not large words, are considered long tail keywords.
Such as the target keyword "Shanghai Decoration", "Shanghai decorating" "Shanghai home improvement decoration," long tail keyword "Shanghai home improvement Which is good," long tail keywords higher than the target keyword turnover intention
to optimize the long tail keywords: Use columns page or page content optimization.
His columns page weight less than the home, but also large columns page weight than the content, optimize long-tail keywords with columns page without the need of a home page optimization, it is important to home, home to optimize quality keywords
to find Long Tail keywords: one is refined according to an article in a long-tail keywords; the other is to find long tail keywords based on relevant searches.
General use both methods is better, such as some long tail keywords "Shanghai decoration" and the like, first of all Baidu search for "Shanghai decorating" can find an article, the article "long tail keyword" refining out; then Baidu search for "Shanghai decorating, decoration," pulled the bottom to see pages related to search, to find a large number of "long tail keywords" related search in
3. The link anchor text
Introduction: the importance of this concept in our entire curriculum, similar to "Newton's three laws" with respect to the importance of Newtonian mechanics system: play a fundamental role.
Introduction 2: If the link anchor text is no longer an important factor in ranking, so let's] entire SEO system needs to be rewritten. But rest assured, when you see this article, the conceptual meaning of the ranking is still a major
Link anchor text is: a link with a keyword, called anchor text (also referred to as the anchor text). Now the core of search engine rankings is revolves around the anchor text.
The site where the hyperlink is the link anchor text
Anchor text is the Link: Links can be used logo image links, text links can also be used, the use of text links, is a kind of anchor text.
Anchor text is not in the stand, divided outside the station: as long as the use of a text, marked with links are anchor text. The station and outside the station does not distinguish
as long as the text with links are anchor text
Experimental powerful anchor text: on your blog and website, using your name marked with links pointing to www.baidu.com, after over time and found that search on Baidu and google "your name" ranking, there www.baidu .com, from here. We see the anchor text of the powerful
to "John Doe" and www.baidu.com tied up, hair blog, after time to time, search for "John Doe", found that there Baidu site
4.google analysis
question: Why do we pay so much attention google analytics?
The answer: Google Analytics launched, it has caused the US industry while not small disturbance. Before, there is a software company located in San Diego, called the company WebSideStory, the company Web site for high-end customers to track and analyze site usage of services, functions similar to Google Analytics we can now use for free. This company sold a few hundred dollars this service accounts each year, but the business is still listed on the NASDAQ. There is no doubt that when the Google Analytics announced a free web browser case analysis service of the company WebSideStory is a nightmare
answer: The American analyst's words: "When you wake up one morning and suddenly find that what you sell people in the free offers, and products even more than you ...... then the consequences can be imagined. "
Problem: 1, Google doing so bad at selling other people's business, you've got to get what is free??.
Problem: 2, Google wants webmasters prefer he did not need it for his web page generosity, enough of the hearts of the people??.
Unified answer: Google Analytics is Google sent to your website background "top secret agent." From the outside is in the end can not accurately determine how your site, but what could be more clearly demonstrated "user affinity" than your site to track your usage of the website user? Now that we understand, and convince Google to let trust, to let Google Analytics satisfaction. Please step by step to sign up for a Google Analytics now.
Search: Google Analytics to get his official website, then you can register up
After registration logged in to add sites, you will be able to track the website
Code in the <head> you want to track every page before the tag
5. hot search keywords
popular search keywords: website generate the most traffic of several or dozens of keywords from search engines.
· Three concepts:
① target Keywords: Home on the title, the entire site around that keyword expansion, hoping to bring a lot to the site this keyword target customers. Because we believe that these words will bring a Japanese standard client, so called targeted keywords.
② Long Tail Keywords: columns on site pages and content pages, single search volume is small, but a huge number of keywords.
③ hot search keywords: on the website homepage, section pages and content pages, keywords bring more traffic to the site.
Related issues: hot search keywords and long tail keywords are opposites, both of which cover all the sites keywords
6. Every visit to the page
PV: means that the user arrives at your site, the number of pages per visit. A very simple truth, the truth is very reasonable, so to speak: a high PV sites -> high user stickiness -> comparison site popular with users.
In simple terms, pv is the number of users into the site after the page that opens
Bo is no doubt that PV value review sites and user-friendliness of the important indicators. Coming from a search engine users PV is particularly important.
Questions: 1, the site is not a high P, ranking just fine?
Yes, generally high PV, explain the customer experience better. Rank will certainly good
question: 2, why some sites low PV, ranked pretty good nickname?
Remember, we are talking about is a factor, but not an absolute determinant (strictly speaking, pv is necessary high ranking condition, but not sufficient condition)
Summary:
A. If the website pv low, if you do not add google analysis code?
pv is relatively low, and if your competitor is higher than pv, you add in your favor.
If your pv is low, you add, you will not have an adverse effect. google will not only consider this factor, and not because of this factor but lower your weight
B. So if the website plus forum will improve everyone pv?
Yes
C. whether secondary directory compare two domain names, have the edge in this regard?
Yes
D. So whether Baidu also has traffic analysis tool?
Yes, Address: tongji.baidu.com
7. Search bounce rate
Search Bounce Rate: users come to your site after viewing only one page left proportion.
Please note that the focus here is viewing only a single page. Only browse a page on the left, shows the page the user is currently viewing does not attract him (or he has obtained the information?)
On SEO, we focus on search bounce rates: As the name suggests, refers to the user came from a search engine, after viewing only one page left proportion.
We talked on a concept of a PV each time you visit a page, Google is informed by analysis of Google PV site (that is, the site stickiness and user-friendliness)
which provides evaluation of the overall value of the site of an important reference for Google.
Today we are talking about search bounce rate, provides important information about the current page value to Google.
If you do not install the Google Analytics tool, you can be aware of it?
Yes, if it is not installed almost impossible to obtain this information. But if you bring chips favorable bounce rate is very low, the installation of this analysis code that will give you rankings
Question:? For bounce rate, Baidu it
either Baidu or Google, users click on results from search elements into your site, had a moment to come back again or click Search. This will be recorded.
Question: So how to reduce the bounce rate it?
Serious study analyzes the search needs of users is very important.
SEO belongs to the category of thinking and understanding, regardless of the basis, professional, gender and so on.
8.robots.txt
search engine tool used to crawl Web content that we call search engine robots.
Search engine robots to crawl the site each time come, you will first access the file (robots.txt) under the web root directory, if the file does not exist, then the default search engine robots to crawl the site allows its entirety.
robots.txt is a simple text file (Notepad file), by the search engine robots robots.txt in the "Description", please understand that if you can get a grasp of all or part of the crawl.
If you want Dissatisfied with search engines all pages of your site, then you can not set up a robots.txt or upload a new memo named robots.txt to the root of this.
After uploading your robots.xt, through your domain name /robots.xt can access the note, robots.t named, should be lowercase.
Access such as: www.xuelangtean.com/robots.txt
content robots.xt document is mainly a Code: Disallow:
note, robots.txt files generally contain at least oneーDisallow:
If not included, you can write a single line Disallow : / search.html this file (search.html) never existed all right.
As the future of SEO elite, you need to understand and take advantage of a robots.txt.
1, when your page has been indexed, but would like removed by robots.txt, it normally takes 1-2 months.
2, in conjunction with Google Webmaster Tools, you can delete the Googlelh included the roof of the net immediately.
Questions: 1, I found a site is K, but it added a link to my site, I can put it shielded it?
By K plus website links to your site, your site is not much affected. By robots txt there is no way shielded from external links
question: 2, my homepage is index.html, index.php I can shield you?
Theoretically no major problems, but for safety reasons, please do not shield. Shield is not necessarily right, but shielded, there may be hidden.
Questions: 3, I do not like my background landing site addresses indexed by search engines, they also do not want to put in the robots.txt other people know. How I shielded it?
You can login on the home page address in the background, add noindex tag.
Question: 4 if I just specific one page not want to be included, how do?
Can use robots txt shield this page, you can also use the noindex tag shield this page in the page in
question: 5, experienced what pay attention?
A we saw some students, the Home screen file robots. txt years. For example: index.html, index php, Default php , because his home is probably index asp, but above these can also visit the home page, so he wanted to shield them.... This approach is wrong. First, try not to have shielded.
B. If there are some large files on the site, such as: packing files, large picture files, music files, or movie files, log files, folders, etc., can be masked, because these files may make your amount of traffic, occupancy excessive broadband.
9. domain name and website
, please do not put a one-time reading tutorials, but by two courses a day, with their own websites to digest and ponder.
Knowledge of things, as long as you will learn to carefully read and understand. But for a moment deep understanding and grasp of the overall SEO requires subtle over time.
Question: 1. What domain
A: Schilthorn team name xuelangteam, com, Baidu's domain name is baidu.com, and www.baidu, com is a second-level domain, like mp3.baidu.com, zhidao.baidu.com etc. all second-level domain.
Question: 2. What is the name of the site
such as Schilthorn team is xuelangteam.com site name, Baidu know zhidao.baidu.com site name.
Description:
In the search engines view, if a domain name has too many second-level domain (over 50), unless this has been a trusted domain such as youku.com, otherwise it may be partially or fully included.
That site has a lot of second-level domain will distract our website right weight!
10.http status code
carefully you will find, in this video tutorial, we introduce the concept of order it is of importance to the concept of.
Target keywords, long tail keywords, the concept of link anchor text is the most important, and most students are not easy to understand, we are the last chapter of this concept will return to these concepts up. The other concept is the one specific SEO operate from.
For example:
Google analysis for statistical analysis and site visits
robots.txt, used to shield the dead links.
Today, we want to tell a new concept for the SEO purposes from the classic operation.
HTTP status code:; This is the language of the exchange of information between the server and the client.
For example:
Baiduspider crawling trace record is "404", it shows that Baidu spider just visited a dead link.
Googlebot crawling record is "200", it shows, Google, the robot just grabbed a normal page.
In general web logs, the most common HTTP status code is 200 and 404
· Other common http status code
(success 2xx: successfully processed the request status code)
200: The server successfully processed the request and provides the requested page.
204: The server successfully processed the request, but is not returning any content.
(Redirection 3xx: Redirection every request to use not more than 5 times)
301: The requested page has been permanently moved to a new location. When the URLs change, the use of 301 codes. Search engine index to save the new URL.
302: The requested page temporarily moved to a new location. Search engine index preserve the original URL.
304: If the page has not been updated since the last time the requestor after the request, with the 304 code tells the search engine robots can save bandwidth and overhead
(Client Error 4xx, indicating that the request may be wrong, preventing the processing server)
400: The server does not understand syntax of the request
403: the server is refusing the request
404: web server can not find the request. Does not exist on the web server often returns this code
410: The requested resource permanent Kuai addition, the server returns this response. The code 404 (Not Found) code is similar, but there are resources in the past and in the case does not exist now, the code is sometimes used instead of 404. If the resource has permanently moved, you should use a 301 to specify the resource's new location
(Server Error 5xx)
indicate internal server error occurred while processing the request. These errors may be wrong server itself, not with the request.
500 The server encountered an error and can not fulfill the request.
503 server is currently unavailable (because it is overloaded or down for maintenance) Generally, this is a temporary state.
Questions: 1, look at how web logs?
By Ftp, you can see in the root directory of the file that contains the log folder, which is the site logs. Download, unzip, txt file content which is logging.
But there are some server or virtual host did not provide log file, please contact the host provider, or open their own logging functions of the server.
Question: 2, the site logs to see how search engine robots?
Search engine robots: Baidu's "code" is baiduspider, Google is Googlebot, Yahoo is a slurp.
Search baiduspider in the log, see the information that is the line of communication with the server information Baidu spider.
Questions: 3, saw 20,000 represents what?
Remember that you can briefly see the 200 on behalf of the search engine has successfully crawled pages of information.
Question: 4, why the "200" number, but my site has not been indexed, it is included is no problem.
If the search engine spiders together and "200 ° lot, a collection that is no problem,
but have to wait once the renewal period. Unless special treatment, many will show up next
Question: 5, in addition to how many of his 200 with a status code?
Please click on the code according to the above table, and then analyze why this happen. Of course, if the individual is just fine.
Question: 6, often need to see it?
As long as you properly included, the server no big problem, it is generally not necessary to always look at
the issue: 7, recommended online http status code detection tool
http: // tool chinaz com / pagestatus .