According to statistics, the sound volume of short videos mentioned in cosmetics e-commerce reviews increased by 367% over the same period last year. It can be seen that the advertising method of short-sighted video is very popular among users. So, is Kuaishou suitable for beauty advertising? Let's take a look together.
1. Is the Kuaishou platform suitable for advertising in the cosmetics industry?
Due to the following reasons, Kuaishou is very suitable for advertising in the beauty industry:
1. Women make up the majority.
In the process of development, Kuaishou has more than 500 million users, and daily active users have reached 320 million. According to data, 74% of Kuaishou users are young post-90s, while women account for 74%.
2. Accurate placement can be achieved
Due to the fierce competition in the cosmetics industry, customer acquisition costs are getting higher and higher. Official account: Lankemo Class Sharing Kuaishou can use AI algorithms to mine users’ interests and hobbies, analyze the cosmetics users like, improve Kuaishou’s advertising effectiveness, help advertisers perform accurate placements, and obtain accurate beauty users, thereby effectively Control advertising costs.
2. Billing method of Kuaishou advertising
1. CPC click billing
CPC adopts the bidding mode to display, and high bidding ads are given priority to display opportunities, and clicks will incur costs. Although the prices of beauty products vary, the user’s activeness and purchasing power in Kuaishou should be considered when placing beauty ads. However, the crowd is generally distributed in second-tier and lower cities, so you can choose mid-to-low prices when placing them. Products, so that the right people will click on the right beauty products and get accurate users.
Advantages: Obtain more accurate users, because users will click on demand, which can provide a basis for secondary development customers.
Disadvantages: Malicious clicks between industries cannot be avoided, which increases the cost of beauty advertising.
2. CPM deduction
based on display refers to the average advertising cost shared by each person who has listened to or watched an advertisement during the advertising period.
Advantages: It can maximize the product exposure effect.
Disadvantages: Official account: The bidding in various industries is serious. Generally, the higher the bid, the better the display, and the maximum exposure can be obtained.
3. OCPC target conversion bidding
Using the accuracy of the scientific conversion rate estimation mechanism can enable advertisers to obtain more high-quality traffic while increasing the conversion rate and reducing conversion costs.
Advantages: It can make reasonable use of oCPC logic, through the accumulation of big data and intelligent algorithms in the background, to help advertisers match accurate target groups.
Disadvantages: some delivery skills are required.
In short, as a high-quality traffic platform, Kuaishou, as long as advertisers use effective Kuaishou advertising promotion methods and techniques, their products will definitely be exposed. If advertisers don’t have time to optimize and deliver, they can find a professional Kuaishou advertising agency to run the delivery.