Table of contents
1. Why use Douyin to create IP
5. Determine the way of realization
9. Short video content and production guidance
1. Why use Douyin to create IP
With the advent of the 4G/5G traffic era, Douyin has become a short video social software mainly for young people.
In 2017, short videos became extremely popular. The continuous increase in the number of users and the attention of advertisers boosted the overall short video market. According to reports, the market size has reached 10 billion. The year-on-year growth rate is as high as... As of the end of 2019, the daily active users of Douyin have exceeded 100 million, and the total size of the short video market is expected to exceed 30 billion in 2020. As a representative of the short video industry, Douyin has huge commercial value.
2. Individuals can use Douyin's powerful traffic distribution function to obtain a large amount of traffic.
Attract accurate fans by publishing high-quality content, and then realize the maximum traffic value through a perfect monetization mechanism.
3. Account diagnosis
Through the evaluation of relevant data and content positioning, analyze the problem of the customer's current account, and customize and adjust the information content of each section of the current account for the customer according to the professional level.
4. Do positioning:
(1), person setting position
(2), content positioning
(3) Style positioning
(4) Data analysis of the number of basic fans, activity, views, likes, and comments
5. Determine the way of realization
(1) Self-owned products
(2) Officially recommended products
(3) Short video with goods
(4) Live delivery with goods
6. Adjust account verticality
(1) Lock the vertical field according to the positioning
(2) Set keywords and key topics
(3) Formulate vertical operation schedule
7. Operating active accounts
(1) Formulate daily active account operations
(2) Time to watch the video
(3) Brush video content
(4) Watch the live broadcast time
(5) Watch the live broadcast frequency
(6) Comment on the content of the work
8. Account decoration
(1), name, avatar, background image, personal information, title of published content, keywords
(2) Recommended reference cases
9. Short video content and production guidance
(1) Type of shooting content
(2), content title, cover, proportion, tone, style
(3) Shooting content
(4) Production content (copywriting, shooting, editing, soundtrack, special effects)
(5) Publish content
(6) Promotion content
10. Live teaching
(1), including live broadcast time
(2) Live broadcast duration
(3), live broadcast equipment
(4) Live streaming process
(5) Basic speaking skills for live broadcast
(6) Live streaming skills
11. Douyin Showcase
(1), the window is opened
(2) Open a small store
(3) Background operation of Xiaodian products
(4), small shop after-sales
(5), the third party; product consignment cps mode