Personal IP is a way to display personal image and promote personal brand, which has an important impact on personal career development. Knowing how to build a personal IP is critical to realizing goals such as personal value and expanding business opportunities.
Table of contents
Four advantages of personal IP success
2. Managing Your Personal Content
What methods and techniques can be used for reference in the creation of personal IP?
What is a personal IP?
Personal IP refers to the performance and display of personal intellectual property rights or personal unique styles, characteristics, opinions, etc. on the Internet. This can involve personally created works, personal pictures, sounds, videos, etc. Personal IP can become a special brand, which has a wide range of applications and realizations in various entertainment and cultural fields.
Your personal IP is your carefully curated online and offline presence to present yourself for personal or business purposes. A successful personal IP can demonstrate your interests, abilities and values, and is usually established through various channels. For example, a person who creates a personal IP can open accounts on multiple social media platforms and publish relevant content to expand personal influence and deliver information to target audiences.
Four advantages of personal IP success
Building an influential personal IP can be a very practical approach when you're considering a career transition or looking for new opportunities. Here are some reasons why you might want to create your own personal IP:
1. Make connections
When potential partners quickly recognize who you are, it's easier to build relationships and create opportunities for you or your company. This is one of the main advantages of personal IP success, as it showcases your uniqueness and strengths, making the process of working with you more attractive and beneficial to potential clients.
2. Managing Your Personal Content
Creating a personal brand can help restore your online reputation when you type your name into a search engine and the results don't match the image you expect. By creating and sharing direct and engaging content, establishing your own image and frame, you can change what is most directly presented to your audience.
3. Showcase your talents
You can illustrate your point of view and value proposition as a colleague or employee by presenting what you present to the public. Let's say you produce and publish content with impressive graphic design or communication skills. In this case, it's easy for an employer or recruiter to see how these skills could translate into the digital marketing positions they need.
4. Expand influence
If you're an influencer or someone who's well-versed in something, using compelling content is a great way to showcase yourself and what you're doing to a broad audience. You can open new media accounts, create engaging short videos, or publish articles on social media, all of which can help you market yourself to new audiences you wouldn’t otherwise reach.
What methods and techniques can be used for reference in the creation of personal IP?
1. Identify your own characteristics and advantages, and choose a field that suits you for deep cultivation and development.
2. Provide valuable, interesting and unique content to attract fans and traffic.
3. Marketing your own IP in multiple directions, such as promoting through social media, blogs, video platforms, official accounts and other channels.
4. Cooperate with other industry stakeholders or companies to increase the influence and exposure of IP.
5. Continue to output high-quality content to enhance loyalty and stickiness.
6. Constantly optimize the brand image and packaging of IP to make it more in line with the needs of the market and users.
The above suggestions can help you build your personal IP and enhance your influence and value.
Shaping a personal IP requires a process, and one needs to weigh one's identity according to the needs of the target audience. Here are some step-by-step methods for reference:
It is very important to conduct research and analysis. When you're considering entering a field, research the well-known Internet influencers and thought leaders in that field. Ask yourself what they offer or what makes them appealing to the audience, and then analyze the comments or feedback to see what other people think. Businesses call it market research.
To highlight your values, use your strengths and shape yourself. It is a process of perfecting and improving others' impression of oneself. Think about your skills and abilities in areas of expertise, such as singing, dancing, stand-up, etc., and think about how you can best showcase your highlights. Writing a personal brand manifesto may help you.
It is important to create content that reflects one's IP identity. In order for people to understand your expectations, always maintain a consistent style and approach. This builds a user base that loves your product. Also, you should stick to posting content when you want to establish a presence on a specific platform. Posting regularly can help your content surface and let people know that liking content isn’t a one-off. Consistent content and consistent posting builds trust with your audience.
Focus on your approach and platform distribution. Building your IP across many platforms is an excellent personal IP strategy, as it helps you better reach your target users. Opening some new media accounts is a good start, but going a step further, building your own social media profiles is even better as this will allow you to bring your personal IP's voice to a wider audience.
To strengthen your personal brand, you need to collaborate with other brands. After your personal IP has gained a certain level of attention, integrating your own content and opinions into well-known brand platforms can help attract more audiences. For example, as a travel self-media creator, you can consider becoming a content provider for popular travel apps or websites, and let the published content remind users of the value you can bring to them.