1. From realistic dilemma to academic theory
Where does the real dilemma come from? :
Pay more attention to some real-world development issues in daily life, such as paying attention to false news in the news, headline party and other unhealthy phenomena. For example, based on these practical issues, it will be extended: Why do fake news emerge in endlessly? What impact does the headline party have on the user's willingness to click? These thoughts are the practical basis for future topic selection. We'd better write down some new ideas at any time.
The road to ascension to heaven?
When we choose a certain realistic dilemma, we have to sort out its theoretical problems, that is, how we analyze this problem in theory, and from which perspective we should start.
Take the headline party as an example! !
What is people's attitude towards headline parties? Do you like gimmicks, or do you avoid them?
Realistic dilemma (starting from me): In reality, I see that headlines may attract me to click more, awaken my curiosity, and be interesting, but I don’t want to show it to others, because I feel that this news will be very catchy , it's a bit embarrassing to share with others
Ps: (Two academic terms will be formed here: willingness to click and willingness to share, problem transformation: headline party à click/willingness to share) We can initially build a model: headline party ---> xxx intermediary 1, intermediary 2 - --> Click/Share Willingness
From seeing this headline party news to my final click to watch or share, what psychological changes or psychological reaction mechanisms have I experienced?
When targeting click intent: I might feel: curious, interested, heightened attention to the news
Regarding the willingness to share: My circle of friends can represent what kind of person I am, so if I share it, will they think I am superficial, immature, and always confused by these headlines, hahaha this is so interesting, I must show my friends
To further refine the academic expression:
When targeting intent to click: curiosity, arousal, attention
When it comes to willingness to share: appraised concerns,
Constructing the model: 
(Family, pictures and sources of papers: Zhang Xing, Tang Yuyao, Wang Yuanyuan, Xiao Quan. Fa Huqi, Zhi Jiyou: Research on the double-edged sword effect of "headline party" on social media users' clicks and shares[ J/OL]．Nankai Management Review ) I am not the author, I just use this article as an example.
It is roughly such a process from a real dilemma to an academic theory. But in fact, in this process, each condensed academic expression needs to read a lot of relevant literature, find a lot of related variables, and find that there are connections between these variables before building your own theoretical model. These three steps are indispensable! !
2. Splitting and reorganizing topic selection from thesis to thesis
This article will be more difficult for beginners, or those who have not yet established a deep understanding of a certain field, because he needs a lot of reading accumulation in related fields to find the existing research gaps well, and Which direction can be studied. But if we only do quantitative research (only for SEM, experimental methods), it will be relatively easy to get started.
First choose a field that you are more interested in, the smaller the better, for example, I like to promote "copywriting" in the field of advertising and marketing, then we have to go to wos to find relatively new related documents, the more the better, read them one by one, And take out an A4 paper in the reading and write down the variables we are interested in.
When we finish writing, sit down, stare at this piece of paper, and fully imagine in our heads, which ones are related, which variables can be related to real problems, and which ones can be used as intermediaries, dependent variables, independent variables, and moderators. variable.
Model construction: It should be reminded that this method does not seem to need to be connected with practice, but in fact, the finalization of any theoretical model must require the researcher's personal practice and full attention to practical problems.
3. A4 paper topic selection method
Introduction: This method is an important tool that runs through the above two methods. It can greatly let yourself enter the state of thinking explosion, and give birth to many interesting topics.
Write down everything you are interested in in short text on A4, you can write wherever you want regardless of the format, and you don’t need to care about the font, as long as you can understand it yourself.
The things you want to record can come from real dilemmas, interesting phenomena, or interesting variables in previous literature.
Also at a time when the time is relatively concentrated, calm down and think carefully about the connection between each board and each board on the paper. In this way, a more cross-border thinking and innovative topic selection can be constructed.