In today's market competition, soft text, as an important promotion method, has attracted more and more attention and use from enterprises. The soft text publishing platform is an indispensable link in the soft text marketing process. Different soft text publishing platforms will have an important impact on the spread of soft texts. This article will discuss in-depth issues related to soft-text publishing platforms from the aspects of classification, characteristics, selection and promotion of soft-text publishing platforms, in order to help companies better carry out soft-text marketing.
1. Classification of Soft Article Publishing Platforms
At present, soft article publishing platforms can be roughly divided into various types such as media, blogs, forums, and WeChat public accounts . Among them, different types of platforms have different methods, requirements, and audiences for publishing soft articles.
1. Media platform
The media platform is one of the main platforms for publishing soft articles, mainly including news websites, industry media, local newspapers, etc. The main characteristics of media platforms are their great influence and wide audience, which can cover the whole country or even the whole world. However, the review of media platforms is relatively strict, the requirements for soft articles are higher, and the prices are higher than other platforms.
2. Blog platform
Blog platforms refer to blog sites built by individuals or organizations, including CSDN, Sina Blog, Blog Park, etc. The feature of the blog platform is that articles can be published freely, which is relatively flexible, and pages can also be designed according to individual or institutional needs. However, the traffic of the blog platform is relatively small, and it needs to be promoted by itself, and the audience is relatively limited.
3. Forum platform
The forum platform refers to the forum section in the online community, mainly for social communication, including Tianya community, Douban group, etc. The forum platform is characterized by a strong communication nature and can interact with the audience. However, there is a review system on the forum platform, and the soft text needs to be embedded naturally, making it difficult to publish.
4. WeChat public account platform
The WeChat public account platform refers to the public account created on WeChat, which mainly pushes articles and transmits information through WeChat. The WeChat public account platform is characterized by high audience activity, strong sharing, and the ability to interact with the audience. However, the review of the WeChat official account platform is relatively strict, and the requirements for soft articles are relatively high, and certain technical support is required for publishing.
2. Characteristics and selection of different platforms
According to different types of soft articles and publicity purposes, choosing a suitable platform can improve the communication effect of soft articles. Enterprises need to choose a suitable platform for publishing soft articles according to their own situation and publicity needs.
1. Media platform
If the company's soft text promotion goal is to convey high-end brand image, major industry events, important product releases, etc., it can choose to release soft text on media platforms. However, the review of the media platform is relatively strict, and it is necessary to prepare high-quality soft-text manuscripts and require a certain amount of financial support. If the corporate publicity budget is high and the quality of the soft-text manuscript is high, priority can be given to choosing a media platform for soft-text release.
2. Blog platform
If the enterprise's soft article promotion goal is to promote to a specific audience, or to promote the company's own blog articles, you can choose to publish soft articles on the blog platform. The blog platform can be customized according to the needs of the enterprise, which can better display the corporate image and promotional content, and at the same time it is less difficult to publish, which is suitable for some start-ups to promote soft articles.
3. Forum platform
If the company's soft article promotion goal is to enhance brand awareness and strengthen interaction with the audience, it can choose to publish soft articles on the forum platform. Compared with other platforms, the forum platform pays more attention to user interaction, and can interact with posts to better communicate with the audience. However, due to the strict review system of the forum platform, it needs to be implanted naturally, and it is difficult to publish.
4. WeChat public account platform
If the company's soft text promotion goal is to promote and convey information through WeChat, you can choose to publish soft text on the WeChat official account platform. The advantage of the WeChat public account platform is that the audience is highly active and shareable, and it can interact with the audience and deliver information better. However, the WeChat public account platform has relatively high audit requirements and requires certain technical support and operational skills.
3. Promotion strategy
In addition to choosing a suitable platform for publishing soft articles, enterprises also need to adopt some promotion strategies to improve the communication effect of soft articles.
1. Optimize the title
The title of the soft article is the first threshold to attract the audience to read, and it needs to be optimized to make the title attractive and appealing.
2. Choose the right release time
Different platforms have different audience groups and activity levels, and it is necessary to choose an appropriate release time based on platform characteristics and audience activity levels to improve the dissemination effect of soft articles.
3. Strengthen interaction and promotion
After the soft article is released, it is necessary to actively interact and promote it, such as posting on social media for forwarding, commenting, and like operations, to guide the audience to share and spread, and to increase the exposure and communication effect of the soft article. 4. Choose the right keywords
Selecting appropriate keywords in the soft text can improve the ranking of the soft text in search engines, increase the exposure and communication effect of the soft text.
Advertisement marketing is an important means of corporate publicity. Choosing the right platform and adopting effective promotion strategies can improve the communication effect of advertorials. In the process of writing soft articles, it is necessary to pay attention to such elements as clear and smooth writing, accurate and rich information, and rigorous structure, and strive to provide valuable content to the audience, thereby attracting their attention and trust.