The basic function of word processing software is to arrange documents. In addition, it also supports massive functions such as tabulation, automatic error correction and checking, templates and wizards, and has powerful office performance. With the continuous deepening of information management, there are a large number of high-load, low-value-added document records, document induction, and data processing tasks in the daily work of corporate office personnel. "AI+ word processing software" is expected to provide a new work model for document office. Through the natural language interaction with the built-in AI assistant, the intelligent innovation of "from scratch, from complex to refined" can be realized. Effectively embedded in the daily work of millions of people, greatly reducing tedious and repetitive labor and improving office efficiency. 2.1 Scenario perspective: AI empowers the three word processing scenarios of "intelligent generation of manuscripts + intelligent editing of manuscripts + intelligent assistants for manuscripts"
AI empowers word processing scenarios, ushering in new opportunities for intelligent transformation of manuscripts. The core of Smart Manuscript lies in the interaction between program flow optimization and intelligent technology applications. AI-powered word processing software has functions such as document generation, document editing, intelligent assisted writing, and typesetting. Users can call chatbots to deliver tasks at any time, realize human-computer interaction, and obtain creative content. It is expected to continue to benefit from the three major word processing scenarios of "manuscript intelligent generation + document smart editing + document smart assistant". Intelligent generation of manuscripts: AI can create a first draft based on an outline or draft a document based on other documents, and freely edit and adjust the text generated by AI according to user needs, such as rewriting and rewriting, adding and deleting information, matching pictures, etc. Smart editing of manuscripts: Through concise instructions entered by users, AI can add or subtract content, summarize, rewrite and rewrite existing documents to make them more concise and readable. It can also adjust the style of the manuscript based on the instructions and change the tone to make it more suitable for user needs. Document intelligent assistant: AI can bring a richer human-computer interaction experience. Different from the mouse click, drag and code interaction in the previous graphical interface, the AI-powered smart document assistant allows users to interact with natural language in the form of dialog boxes, so as to obtain more intelligent and accurate word processing software usage suggestions and document optimization and improvement solutions.
2.2 Benchmarking Case 1: Microsoft, AI-driven intelligent transformation of documents, Copilot leading the iterative innovation of word processing software Microsoft officially announced the launch of Microsoft 365 Copilot, leading the productivity revolution of office software. On March 16, Microsoft released Microsoft 365 Copilot, which combines the advantages of large language models with business data and Microsoft 365 applications, and the price has increased by 40%+. GPT-4 is fully connected to the Office family bucket, breaking the process of traditional office software, effectively improving the user's office skills, thereby realizing the release of creativity and productivity.
Copilot supports collaboration with users on the Word side to draft, revise, summarize and generate documents. Copilot can be used to help create and edit documents. Based on the topic outline drawn up by users, Copilot can efficiently extract relevant data from the Internet, reference texts or call OneNote, and draft manuscripts based on the retrieved data and materials. Copilot can also enhance existing documents by inserting new material, summarizing information, or rewriting entire text to improve clarity and readability. If the user has further requirements for the writing style or tone of the text, after entering instructions through human-computer interaction, Copilot can optimize and adjust the first draft and strike a balance between the two. In addition, Copilot can provide novel ideas to help users improve their writing, enhance the vividness of argument expression and eliminate inconsistencies in sentence structure.
2.3 Benchmarking Case 2: Baidu, Baidu Wenku is connected to the Wenxin large model, and AI assists the intelligent implementation of the whole process of manuscript writing
Baidu Wenku announced the access to Wenxin Yiyan, empowering the whole process of manuscript writing. With the support of large models, Baidu Wenku has developed an AI document writing assistant, exploring a new model of "AI + document service", dedicated to collecting materials, building frameworks, filling content, straightening documents, and creating highlights, with professional and intelligent services throughout every writing scene. Intelligent generation of manuscripts: AI document writing assistant can generate model essays with standard format and personalized content according to the theme and content requirements input by users. Based on the text content provided by the user, a reference sample essay is generated to stimulate writing ideas. Smart editing of manuscripts: According to the topics provided by users, quickly collect information and complete key points. In addition, based on user inquiries, the overall optimization and improvement of the document can be realized, making the document expression more standard and the structure more complete. Manuscript intelligent assistant: answer the format, specification, and knowledge problems encountered by users in the writing process through dialogue; based on user input needs, relying on the library document recommendation ability to meet users' needs for searching model essays;
2.4 Benchmarking case 3: Alibaba, Dingding is connected to the large model of Tongyi Qianwen, and AI awakens multiple digital intelligence manuscript capabilities of "Dingding document + exclusive assistant" . Users can invoke more than 10 AI capabilities on DingTalk by typing "/", helping users use large model capabilities in real time, generate text, pictures, posters, tables, etc. according to needs, and fully launch the intelligent strategy. Smart generation of manuscripts: In DingTalk Docs, users can input requirements to allow them to create content; Docs is not just a word processing capability at the level of copywriting, but a complete set of graphics and text generation functions. Smart editing of manuscripts: DingTalk can also generate creative pictures according to user instructions; automatically match pictures according to the type, style and content of the article, saving time in collecting materials. In addition, posters can also be generated upon request, which is expected to become a source of inspiration for text creators. Document intelligent assistant: users can train their own assistant robot. Just send any link to a document, web page or knowledge base, and the robot can automatically learn and generate dialogue questions and answers. Furthermore, the trained robot assistant will provide users with more intelligent and accurate word processing software usage suggestions and document optimization and improvement plans through human-computer interaction.
2.5 Expected to benefit 1: Kingsoft Office, GPT’s access to Microsoft has led to the advancement of intelligent domestic office suites, “WPS AI+Word” empowers the intelligent transformation of manuscripts Kingsoft Office is a leading office software and service provider in China, mainly engaged in the design, development, sales and promotion of WPS Office office software related products and services. The company's main products include WPS Office office software, Kingsoft documents and other office capability product matrix, and Kingsoft digital office platform solutions. Based on the pan-working scenario, the company has formed a family bucket office collaboration suite matrix for individuals and organizations. Kingsoft Office continues to improve algorithm capabilities in the field of AI, optimize document data search functions, and continue to promote the process of product intelligence. At the same time, actively explore the next-generation human-computer interaction experience of AIGC and LLM technology, and integrate it in document translation, intelligent analysis of table data, PPT generation and beautification, etc., to provide users with convenient and high-quality intelligent service experience. In 2022, the company will use AI capabilities to help users proofread a total of 334 billion words, and the number of OCR processed pictures will reach 14.6 billion throughout the year, and the number of monthly active users of the intelligent beautification function will reach 2.37 million.
Kingsoft Office released WPS AI, a generative artificial intelligence based on a large language model, which brings together multiple functions to reshape smart office. Following the debut of the light document, it has evolved rapidly and introduced new ones. WPS AI has now embedded LLM capabilities into the four major components of form, presentation, text and PDF, and supports desktop computers and mobile devices at the same time. It has shown good multi-screen adaptability and is expected to give more possibilities to office creation. The price of the basic version has been raised from 79 yuan/year to 148 yuan/year, and the price of the Pro version has been raised from 149 yuan/year to 249 yuan/year, with price increases of 87% and 67% respectively. The integration of "AI + office software" is the general trend, Kingsoft Office's launch of WPS AI is expected to increase the company's C-end payment conversion rate and B-end ARPU value. From the perspective of the C-end, as of 2022, the number of paying users of the company is 29.97 million, but the payment conversion rate is low at about 5%. AI technology is expected to lower the threshold for using office software, which is mainly reflected in lowering the barriers to the use of relatively high-end functions in WPS Office, thereby greatly increasing the willingness of C-end users to pay. From the perspective of the B-side, the company’s B-side subscription and authorization revenue will be about 1.5 billion yuan in 2022. According to the data from the 2021-2022 China Economic Annual Conference, there are about 40 million civil servants and public institutions in my country, and about 40 million state-owned enterprises. We believe that with the support of WPS AI, the company's single-module value will usher in a significant increase, which will drive the increase in the ARPU value of AIGC products.
WPS AI continues to empower word processing software, providing users with three core functions of "document generation + multiple rounds of dialogue + document processing" in the smart document scene. Kingsoft is expected to continue to benefit in the field of smart manuscripts in the future. Document generation: Users only need to input a topic or an outline, and WPS AI can automatically generate a complete article, whether it is news, comments, stories, reports, etc. Various types of text can be handled. The generated articles are not only grammatically correct and logically clear, but also conform to the text style and industry norms. Multiple rounds of dialogue: Users can control content generation through multiple, continuous natural language inputs, further improving creative efficiency. For example, users can specify the title, abstract, keywords, paragraph structure and other elements of the article, and can also modify, supplement, delete and other operations on the generated content, allowing WPS AI to adjust and optimize in real time according to user feedback. Document processing: Users can use WPS AI to process existing documents, including functions such as summarizing, extracting key information, checking errors, and optimizing typesetting. WPS AI can summarize multiple documents to extract core ideas and conclusions, and can also generate summaries of different lengths and forms according to user needs. In addition, you can also proofread the grammar, spelling, punctuation and other aspects of the document to improve the quality and standardization of the document.
2.6 Expected to benefit 2: HKUST Xunfei Xunhuo large-scale model product "Xunfei Hearing Can Write" is updated for the first time. After importing external files, AI can assist in manuscript creation. HKUST Xunfei recently announced a new upgrade of Xunfei Xinghuo large-scale model products. After importing external files, AI can assist in manuscript creation . The software product "Xunfei Hearing Can Write" supports 9 types of writing ability, 3 types of summary ability, and 3 types of file format import, and its AIGC generation speed, efficiency, and content richness have been greatly improved. With the update and iteration of AI technology, iFLYTEK is expected to continue to benefit in the field of manuscript intelligence in the future. Manuscript writing: After the file is imported to the website, AI can analyze the content of the file, and summarize meeting minutes, write news releases, and write product announcements according to user needs. To-do files not only support audio and video formats, but also support document format import. Summary summary: After uploading files (such as audio, documents, etc.), AI can generate a summary summary of the designated speaker, and generate work plans and work to-dos. Applicable to meeting scenarios with multiple people, multiple departments, and multiple needs, extracting targeted speeches from designated speakers to help users quickly extract targeted information. Discourse regularization: Helps you filter out redundant expressions, delete repetitive content, and streamline spoken expressions. The length of the regularized manuscript is greatly reduced, and the fluency of content reading is also greatly improved.
2.7 Expected to benefit 3: Hanyi Co., Ltd., "AI character creation" and "AI literacy" technologies improve the production efficiency of the font industry. At the technical level, Hanyi Co., Ltd. combines the font library with artificial intelligence technology, gradually introduces AI technology into the font design process, and effectively improves the production efficiency of fonts. AI character creation technology: Hanyi has developed an industry-leading AI character creation technology, which can effectively improve the production efficiency and effect of C-end fonts, and enhance the company's competitiveness in production efficiency, product quality, and product innovation. In terms of production efficiency, AI character creation technology can generate a full set of fonts with the same style and high quality based on fewer basic characters. The traditional way of making handwritten fonts requires the author to write a complete set of standard scripts and then the designers make adjustments word by word, resulting in an uncontrollable production cycle, which affects the pace of product launch. With the help of AI character creation technology, the author only needs to write 300-800 characters by hand to automatically generate font products with a unified style. The production cycle is more controllable, and the timeliness is stronger, and hot style products can be launched in time. In terms of product quality, the fonts generated by AI technology have the characteristics of high standardization, consistent and stable font style, etc., and reduce the workload of post-adjustment and improve the overall quality of handwritten fonts. AI font recognition technology: The company has launched an artificial intelligence-based "AI literacy" service in Ziyou business, which can not only help users quickly identify the name and source of fonts, but also help designers find a specific style of font more efficiently and conveniently. This service is beneficial for corporate users to identify and detect the copyright of their marketing materials and reduce potential infringement risks. The company's self-developed deep network-based text detection and recognition system technology can achieve a recognition accuracy rate of over 99% for text in paper forms under complex conditions in tests, and ranks among the top in a number of text line detection and text line recognition competitions.
The basic function of the presentation software represented by PowerPoint is to display the content to be expressed to the audience intuitively and vividly in the form of text, graphics, color and animation. The whole process includes viewpoint input, PPT creative design and presentation fluency, which is full of challenges for PPT production speakers. "AI+ Presentation Software" is expected to help users grasp the core capabilities of smart presentations, and realize the interactive integration of PPT production process optimization and AI technology applications. 3.1 Scenario perspective: AI empowers the three major presentation scenarios of "intelligent creative design + natural language beautification + presenter coach"
AI empowers the presentation scene, presenting a new opportunity for intelligent transformation. AI can transform existing written documents into slides with speaker notes and sources, or generate new presentations from simple prompts or outlines. Users can use natural language commands to adjust layouts, reformat text, and animate perfect timing to optimize for the perfect final presentation. Finally, under the training of the AI presenter coach, we can further grasp the details of the speech and improve the user's comprehensive presentation ability, which is expected to continue to benefit from the three major presentation scenarios of "intelligent creative design + natural language optimization + presenter coach". Intelligent creative design: Empowered by AI, the "creative design window" in the presentation software can create beautifully designed presentations with clear themes based on existing written documents and user demands according to instructions. Natural language beautification: Under the empowerment of AI, users can use natural language for human-computer interaction based on their own needs, issue instructions to increase or decrease the number of pages, adjust the layout, reformat text, and make time animations. Presenter coach: AI speaker coach can generate remarks for the speaker according to different speech backgrounds, click on the perfect animation time, and give suggestions on speech speed, vocabulary selection, etc., to help the speaker better adapt the harmony between the speech statement and the presentation.
3.2 Benchmarking case 1: Microsoft, AI-powered presentations are implemented intelligently, and Copilot leads the transformation and upgrading of presentation software
Empowered by AI, Microsoft 365 Copilot breaks the boundaries between different office software on the PPT side and realizes "Vincent Slideshow". After the user inputs instructions to Copilot, Copilot will generate a slide presentation of about 10 pages with one click based on drafts such as Word and Onenote. Copilot realizes the modification of slide content and style through natural language interaction. On the generated first draft, add a PPT page according to the content prompted by the user; condense the lengthy PPT with one click, and use natural language commands to adjust the layout and rearrange the text; add animation effects to the generated static PPT content. In addition, Copilot can also automatically generate PPT notes according to user needs or page changes, which is convenient for users to explain PPT presentations and click the perfect animation time.
3.3 Benchmarking case 2: Aidesign, the first "AI+PPT" intelligent creation tool was launched, rejuvenating the speech smart office track Aidesign launched the first "AI+PPT" intelligent creation tool, aiming to lead the speech intelligent track and improve office efficiency with the help of AI empowerment. Creative design generation: With the support of powerful AI and NLP technology, Aidesign PPT intelligent creation tool can intelligently understand the topics input by users, and quickly generate high-quality PPT documents that meet the needs. Not only can it automatically generate text, pictures, charts and other elements on each page, but it can also intelligently typeset according to the needs of users, and produce an adapted copy outline for users to edit and choose. Make the presentation design more beautiful and elegant, and improve the operational efficiency of enterprise staff. Intelligent adjustment and optimization: Zhichuang Tool has a built-in fully self-developed presentation editor, which takes into account the intelligent adjustment of multi-dimensional features such as page, shape, font, color, and size, and specially develops a mind-map-style editing mode based on AI empowerment, which is convenient for users to sort out the context according to the content level, and correct and optimize the presentation content in a logic-oriented manner.
3.4 Benchmark Case 3: Meitu launched an AI PPT online generation tool to efficiently solve user presentation design problems Meitu launched an AI PPT online generation tool, allowing users to easily create beautiful presentations by simply inputting in natural language. Meitu AI can help users create PPTs of various styles, such as industry analysis, work reports, creative design proposals, corporate team building plans, and departmental work summaries, etc. Intelligent analysis and editing: Meitu AI can intelligently analyze and interpret the main points of the presentation based on the existing PPT chapter structure, and fully understand the user's demands according to the instructions entered by the user, and supplement more PPT text and image content. Source of design creativity: Meitu AI’s resource library has a wealth of materials, atmosphere decorations, background images, etc., providing users with more inspiration and alternative materials for creative design of presentations, and continuing to adjust color, font and other attribute parameters on the basis of AI generation. Multi-user intelligent collaboration: Meitu AI supports online sharing with others and online demonstration, and can also download files in PPT, PNG, PDF and other formats to the local. Further facilitate online intelligent collaboration among users.
3.5 Expected to benefit: Kingsoft Office, "WPS AI+PPT" enables smart transformation of presentations, presentations are expected to achieve triple functions of "one-click generation + detail optimization + presentation coaching" WPS AI continues to empower presentation software, providing users with three core functions of "PPT one-click generation + detail adjustment optimization + full-text speech coaching" in smart speech scenarios . Kingsoft is expected to continue to benefit in the field of smart speech in the future. One-click generation: WPS AI will first generate an outline based on the theme, which is used to visually display the structure and guide the generation of PPT. Users can also put forward further requirements for the total number of pages, and then directly click Generate to obtain the complete PPT. In terms of appearance, in addition to the default theme selected by WPS AI, it will also recommend 4 alternatives. If you are not satisfied, you can also choose "Change Theme" to specify your favorite style. After application, the theme has certain adaptability according to the content of each page. Details optimization: Click any text box, you can select "rewrite content" or expand the content on the WPS AI interface, and enter the details optimization adjustment requirements. For example, changing the theme style, beautifying a single page, changing fonts, changing color matching, etc., solves the difficult and time-consuming office problems of making presentations. Presentation coach: WPS AI presentation coach can generate full-text notes and speech drafts for the speaker according to different speech backgrounds, help the speaker grasp the key points of the PPT, improve the presentation ability, and better match the harmony between the speech statement and the presentation.
Form generation is the basic function of form software, on which data storage, data calculation, data analysis and data visualization can also be performed. Excel is the most popular spreadsheet software in the world, and it is used in all walks of life as a data display carrier. 4.1 Scenario perspective: AI empowers four table application scenarios of "table generation + data processing + intelligent analysis + data visualization"
AI empowers form application scenarios, ushering in new opportunities for intelligent data transformation. The core of the AI-enabled form software lies in the interaction between form design and generation, data analysis and processing, and AI technology applications, which will effectively alleviate the repetitive workload and improve the user's office efficiency. It is expected to continue to benefit from the four form application scenarios of "form generation + data processing + intelligent analysis + data visualization". Form generation: Empowered by AI, key data information can be quickly extracted from the input text data and converted into charts, and interactive conversion can also be performed according to the required chart layout and style. Data processing: Under the empowerment of AI, data tables can be analyzed according to user requirements, and data decomposition can help users improve skills and solve problems. For example, in a short period of time, key trends and text outlines are given, or a simple scene template is marked and saved as a data table for in-depth interpretation of trends. Finally, predictive charts are created based on user needs, turning large amounts of data into clear insights and actions. Data analysis: Empowered by AI, spreadsheet software can integrate information and produce results based on SWOT analysis, allowing users to quickly judge the pros and cons of events, and apply them to scenarios such as speeches and reports in the working environment. Data visualization: Empowered by AI, data pivoting can be performed interactively through instructions, and the pivot table can be updated according to instructions after data changes.
4.2 Benchmark case 1: Microsoft, AI empowers data intelligence, and Copilot leads spreadsheet software function optimization and transformation Under the empowerment of AI, Microsoft 365 Copilot's functions on the Excel side have been greatly improved and strengthened. Through human-computer interaction with users, Copilot can assist in automatically generating functions, completing calculation and analysis, solving cumbersome Excel data problems, automatically merging multiple tables, statistical document information, and creating and matching files. Specific functional applications are reflected in the following four scenarios: Table generation: Copilot can quickly extract key information based on existing text data, and can also associate relevant information in other office software such as native Word and PPT according to user needs, so as to quickly generate rich and clear data tables. Data processing: Copilot can analyze the Excel data table, automatically interpret the inherent trend of the data and analyze the reasons in combination with the network text, mark it in a short time and form a short summary, and finally continue to combine the network text and related literature to make suggestions and make data visualization predictions. SWOT analysis: Copilot can collect data from users in Microsoft's suite, and generate a SWOT matrix diagram based on all information, and finally conduct an inductive analysis of strengths, weaknesses, opportunities, and risks in a single view. Data visualization: Copilot can generate histograms, line charts, trend charts, etc. with one click, and users can interactively perform data pivoting and update charts through instructions.
4.3 Benchmark case 2: Google version AI assistant powerfully empowers form software, "Duet AI+Sheet" follows Copilot to realize application upgrade Recently, Google released a new large language model PaLM2, and AIGC technology has fully penetrated into "Google Family Bucket". In order to target Microsoft's Copilot, Google launched a new brand Duet AI, covering a series of generative AI tools suitable for Google's productivity applications, and exerting digital intelligence functions in various office software such as Gmail, Docs, and Sheets. The Google version of the AI assistant powerfully empowers spreadsheet software. Duet AI can help users realize automatic data classification, intelligent table generation, and create custom plans, so as to analyze and process the data in the table faster. Users can use the "Helpmeorganize" function on board to input relevant instructions for table elements, and Duet AI can automatically generate a complete table, including row and column names, table color, content generation, etc. In addition, users can realize human-computer interaction through natural language, edit and adjust tables and assign labels, eliminating the burden of manual data input and greatly improving the accuracy and efficiency of user data processing.
4.4 It is expected to benefit: Kingsoft Office, "WPS AI+Excel" empowers the intelligent transformation of forms, and data forms are expected to realize the triple function of "chart generation + formula import + data visualization". The ability of WPS AI in the overseas version of the form scene is particularly impressive . Based on a table with a huge amount of data, users can interact with AI through natural language, obtain key content about the table data, and generate related charts and reports. Users only need to describe their needs in natural language, and the functions are judged and completed by AI, which greatly reduces the user's threshold for use. WPS AI has changed the operation mode of traditional forms, and Kingsoft is expected to continue to benefit in the field of smart forms in the future. Chart generation: Based on the input text data and original information, WPS AI can quickly extract key data information, analyze and convert it into charts with one click. Formula import: WPS AI can import appropriate formulas based on user needs, data splitting, and scene characteristics of actual problems. In the face of massive data, WPS AI can give adjustment plans and text key points in a short period of time, clearly explain the chain of thinking, and help users improve their skills and solve practical problems. Data visualization: WPS AI can perform interactive data pivoting based on user instructions, generate pivot tables based on user presentation requirements, and update accordingly after data changes. In addition, click Generate Data Report below, and various analysis charts will be generated immediately with the support of WPS AI.
With the advent of the AIGC era, creative software transformation ushers in new opportunities. Empowered by AI, the intelligent document creation software PDF can not only automatically generate bookmark catalogs and realize intelligent search, but also help refine key points and answer questions based on documents; video creation software breaks technical barriers, and AI automatically generates edited videos to lead the transformation of content generation methods, empowering marketing, games and other fields; image creation software can automatically generate and edit images by processing natural language interactions, unlocking the possibility of AI creation. 5.1 Scenario perspective: AI empowers the three creative software application scenarios of "document creativity + video creativity + image creativity" Document creativity software: AI empowers PDF to automatically generate bookmark catalogs and intelligent search. Empowered by AI, intelligent PDF can use intelligent algorithms and various screening and identification strategies to identify and analyze the paragraph style of the document, determine the position and hierarchical relationship of chapters, titles, etc., and intelligently generate a clickable bookmark directory with one click. Intelligent PDF supports careless and fuzzy retrieval, conversational and flexible positioning, has a good human-computer interaction experience, and greatly improves work efficiency.
Video creative software: AI empowers "content + editing + special effects" video creation and production. Content generation: According to given text descriptions, pictures, videos, etc., automatically generate video content that meets the needs of the scene, which can be widely used in visual production fields such as film and television, games, short videos, and advertisements. By inputting text or audio content, the user can generate a digital human broadcast video, and can also realize "image cloning". By uploading a small amount of pictures and video materials, a personal twin digital human customization can be obtained. Editing generation: AI enables automatic editing, splicing, synthesis, special effects processing, adding audio subtitles and other operations, assists in character extraction, color change, elimination or replacement, and significantly improves post-production efficiency. In the field of short videos, it can help individual creators edit materials, add special effects, and quickly produce more creative video content. Special effects generation: AI supports stylization and rendering, adding special effects, and converting the original video into different specified styles according to a given text description or reference image. Add cool special effects without using professional software, greatly improving the production efficiency and quality of video content.
Image creative software: AI-enabled automatic image generation + automatic image editing. Automatic image generation: AI can quickly and automatically generate pictures, styles or textures through natural language descriptions, which can be applied to illustrations, artwork and graphic design. Users can automatically generate the required pictures and styles with just a simple dialogue. Automatically edit images: Empowered by AI, users can adjust the proportion, style, tone, light, and composition of pictures through descriptions, which greatly simplifies the picture editing workflow. 5.2 Benchmark case: Adobe, the creative generative AI Adobe Firefly officially unveiled, "Firefly" leads creation to open a new chapter of intelligence In March 2023, Adobe officially launched Adobe Firefly, a creative generative AI model set, which will become part of the new Adobe Sensei generative AI service across Adobe cloud products. Adobe Firefly combines the powerful functions of Adobe creative and digital experience applications with artificial intelligence to help users improve design efficiency and break through the boundaries of creativity. Adobe Firefly has now implemented functions such as "element instant design + video/picture editing + social creation + 3D creation".
Instant design of elements: It can be applied to illustrations, artwork and graphic design. Users only need to say a few words or even draw a draft to generate customized vector graphics, brushes and textures. Video/Picture Editing: Editing adjustments that can be applied to videos or pictures. Through the description, the user can adjust the proportion of the movie/picture, style adjustment (photo, painting, art), tone adjustment (cold, warm, neutral, etc.), light adjustment (backlight, studio light, dark light, etc.), composition adjustment, etc.
Social Creation: It can be applied to marketing and social media. Users are ready to create unique posters, banners, social posts and more with simple text prompts. Such as uploading mood boards to produce completely original and customizable content.
3D Creation: It can be applied to 3D modeling. With Firefly's 3D capabilities, users can transform simple 3D compositions into realistic images, and quickly create stylistic changes and variants of 3D objects.
5.3 Expected to benefit 1: Kingsoft Office, AI-enabled smart document creative implementation, quick refinement of PDF key points in the form of dialogue
WPS AI continues to empower document creativity software, providing users with four core functions of "key refinement + outline generation + question traceability + content question and answer" in the smart document scene. Kingsoft is expected to continue to benefit in the field of document creativity in the future. WPS AI can achieve instant understanding of PDF text. PDF files are often "frozen" pictures, and cannot be edited and modified at will during the circulation process. With the help of WPS AI, users can directly ask PDF questions to realize functions such as PDF content summary, outline generation, content question and answer, question traceability, translation, etc., which greatly reduces the difficulty of understanding long documents. WPS AI can quickly extract the key points of PDF and answer questions based on the content. Before reading a long document, you can ask the PDF document to help summarize the content of the article and "mark the key points" through dialogue. You can also directly ask the WPS AI method to quickly understand the relevant information, and it can also provide traceability of the answer to the question, and jump to the article with one click, without worrying about the authenticity of the answer.
5.4 Expected to benefit 2: Foxit Software, iDox.ai empowers document intelligence, and intelligent interaction leads model change. The iDox.ai team empowers document intelligence, and four functional modules help users reduce costs and increase efficiency. Foxit Software has focused on AI for more than three years, and its iDox.ai team has achieved many results. It currently supports information extraction, analysis, and review of 47 types of unstructured documents including PDF, WORD, and TXT: iDox.ai Editing: Supports one-click search for sensitive information in documents, including personal health information, financial information, medical information, social security information, bank account information, etc. Personal information privacy is not violated. iDox.ai Compliance: Ensure that the information involved in the document meets data compliance requirements such as GDPR, CCPA, HIPAA, etc., preventing accidental data leakage and restricting access rights. iDox.ai comparison: Quickly compare whether there are differences between different versions of documents, and track the modification details between versions before and after positioning.
iDox.ai review: Supports contract review and can identify potential risks in legal agreements to ensure the legality and validity of contract documents.
AIGC Document Summary & Modification Suggestions + Smart Search to Locate Document Content. Foxit announced on March 3, 2023 that it will be connected to Baidu's "Wen Xin Yi Yan". Through the priority internal test application, the product has supported multiple functions such as generating document summaries, providing article modification suggestions, and content intelligent search, or leading the conversational language model technology in the digital office scene.
5.5 Expected to benefit 3: Wondershare Technology, AIGC empowers creative creation, the Chinese version of Adobe will continue to cultivate in the field of "PDF + drawing + video + mind map" Wondershare PDF: "Automatically generate bookmark catalog" function is online, solving the problem of "locating and turning pages" with one click . Relying on AI technology, WondersharePDF has launched the industry-leading "automatically generate bookmark catalog" function, which solves the problems of difficult positioning and page turning for education and technical personnel and other heavy PDF users when reading large-volume documents with one click, and is committed to making PDF processing and reading faster and more efficient.
Wondershare AI drawing/video creation: Take the lead in accessing OpenAI related services, AIGC empowers creative creation. The new version of Wondershare Filmora, a video creative software under Wondershare, has a new access to OpenAI-related services. It is the first to integrate AIGC new technology in the field of video creation. When creating videos, users can freely call OpenAI’s powerful AI drawing function, intelligently generate picture materials with one click, and quickly create works of the same style as masters. Wondershare AIGC’s new product, Wondershare Aihua, has achieved multi-terminal coverage of web pages, iOS, Android, and WeChat applets, and is the first in the industry to launch the new function of "AI stick figure". It is the world's first interactive "picture generation" AI painting software, supporting three AI creation modes: AI text painting, AI drawing with pictures, and AI stick figure. make. Wondershare's video creative software Wondershare Miaoying has integrated AIGC capabilities, and is the first in the industry to launch the Vincent graph function, which realizes the online intelligent generation of picture materials in the field of video creation. Users can intelligently generate creative picture materials in the video creation software as they like.
Wondershare Mind Map: Edraw Brain Map Collaborative Edition started internal testing to innovate mind map creation mode. Wondershare’s Yitu Brain Map Collaboration Edition officially launched the AIGC function internal test. Users only need to enter a sentence to generate brain maps such as brainstorming, speech outlines, SWOT analysis, event planning, and life planning. With the support of AI, Edraw Brain Map will greatly simplify the creation process of mind map and innovate the creation mode, helping users improve quality and efficiency.
5.6 Expected benefits 4: Hanvon Technology, AI empowers document creativity, electronic paper study book promotes the process of "paperless education" Hanvon launches AI electronic paper study book, and document creativity has blossomed in the field of education. Hanvon's senior AI algorithm team has been deeply involved in the paperless field for 20 years, and has a number of patents. The AI e-paper learning notebook S10 is equipped with an adaptive operating system. Empowered by AI, it can intelligently identify weak points, push relevant knowledge points, and customize exclusive learning programs. Built-in OCR recognition technology core, AI helps automatic recognition and correction of questions.
AI empowers email writing management and releases content creation productivity. With the gradual maturity of generative AI technology, email will soon become another area where traditional office methods will be subverted. AI letter writing supports the writing of emails in different scenarios. It can also generate content, polish emails, change tone according to needs, and improve the conversion rate of marketing emails. It is expected to release content productivity for various industries.
6.1 Scenario perspective: AI empowers the four major email application scenarios of "idea provision + content generation + modification and polishing + mailbox management"
AI empowers the application scenarios of the mail system, ushering in a new opportunity for the intelligent transformation of mailboxes. The large language model is widely used in email writing. In terms of email idea provision, content generation, and secondary revision, it can achieve accurate grammar, concise content, and decent style. It can also intelligently manage email content, extract key information from specific customer communication emails, and generate summaries to improve office efficiency. Idea provision: Based on big data, AI can clarify writing ideas for different email writers. For example, for marketing needs, AI provides writers with clear marketing ideas in terms of product introduction, company introduction, and product selling points, and generates independent content references. Content generation: In addition to quickly generating email content based on key points, artificial intelligence also has significant advantages in many aspects. For example, in terms of language: AI letter writing supports multiple mainstream languages around the world, and can generate emails with accurate grammar, fluent language, and authentic expressions for multinational companies. Type selection: AI letter writing supports various types of email writing such as development letters, product introductions, and holiday wishes. In terms of style: In addition to accurate language expression, AI can generate different styles of email content based on different scenarios, including formal business, friendly and polite, relaxed and lively, and tactful control. Refinement: For email content that requires repeated consideration and multiple revisions, AI helps users quickly sort out ideas, polish language, supplement content, etc., saving a lot of rework effort. Mailbox management: Mailbox management can further enhance customer experience and improve work efficiency. For example, quick response: For a large number of repetitive inquiries, AI responses help to respond quickly to simple needs, and intelligently match the optimal solution according to the problem. Tracking and analysis: For important strategic customers, AI will track communication records in real time, organize them regularly, and evaluate and analyze key data to meet customer needs in an all-round way.
6.2 Benchmarking case 1: Microsoft, AI-enabled smart mailbox, Outlook focuses on the three core capabilities of "summarization + email generation + email management" Summarization: summarize the main points in the email, understand everyone's different views and unanswered questions, and mark important matters. Email generation: A draft reply can be generated according to the specified content, and simplified, expanded, and added on the basis of the draft. You can specify the number of words in the reply email, and even change the language style of the reply email. Email management: In Outlook software, Copilot can first distinguish useful information from noise, classify emails, and highlight important emails in priority order. In addition, it can aggregate the same type of emails from a longer time dimension to help users manage content.
6.3 Benchmark case 2: GrammarlyGO, not limited to English spelling check, AI new business is applied to different types of email text generation Idea provision: English spelling check tool Grammarly launches AI service, which can provide users with new perspectives and structures for brainstorming and outlines. Content generation and secondary modification: GrammarlyGO quickly generates email drafts according to user input prompts, and changes the tone and text style of existing content.
6.4 Expected to benefit 1: Caixun shares, the first to access Wenxin Yiyan, providing high-quality scenarios for the implementation of "mail + AIGC"
The products of MMS are deeply integrated with Wenxin Yiyan, providing high-quality scenarios for the implementation of AIGC. Baidu Wenxinyiyan and MMS have reached an ecological partnership, aiming to jointly explore the pioneering position of applying AI core technology in core products such as MMS email RichMail, 5G message Chatbot system, digital virtual human intelligent assistant, and carry out in-depth cooperation in technological innovation, scene incubation, ecological construction and other aspects. Richmail+AIGC: Helps it realize functions such as automatic generation of email summaries, intelligent prompts for email writing, intelligent email analysis, intelligent email search, and intelligent email classification. In addition, the MMS mailbox application will also become one of the high-quality scenarios for the domestic application of generative AI. Similar to Microsoft Outlook, the company will benefit from this wave of AI technology changes. Chatbot+AIGC: MMS 5G message CSP solution can be customized to connect to the customer's own Chatbot or provide an integrated solution for vertical industry Chatbot. Through the 5G message number, "transform" into an intelligent customer service assistant, create new technologies such as 5G digital virtual human screen secretary, augmented reality travel, etc., to provide users with a smarter interactive experience. Cloud and big data + AIGC: MTS can use generative AI in NLP (Natural Language Processing Technology) to provide optimization services such as voice recognition and chat robots for the company's traditional business, and at the same time help it realize functions such as intelligent analysis and intelligent report generation in data analysis services and other fields.
6.5 Expected to benefit 2: NetEase, "AI+Lingxi" empowers smart mailboxes, helping enterprises realize efficient digital and intelligent office NetEase Lingxi Office, as an application product with email as its core capability, redefines email work scenarios based on NetEase enterprise mailboxes. It not only supports Windows, Mac, Android, iOS, and Web, but also has full coverage of the five major platforms, and has 5 major module functions of mailbox, calendar, network disk, instant messaging, and customer management. NetEase Lingxi continues to make efforts in the mail and foreign trade business, using leading AI technology and big data capabilities to polish products and improve user product stickiness. As a one-stop platform for overseas marketing management and collaboration specially created for foreign trade enterprises, NetEase Foreign Trade Link relies on NetEase big data and AI smart mail technology, and uses leading technologies and functions such as AI letter writing, AI website building, AI big data, full social media automated marketing, and customized CRM to help companies achieve rapid growth in accurate customer acquisition.
