2020 is the year with the richest opportunities for online office service platforms, and it is also a year of challenges for online office platforms. "Can it be used", "Is it easy to use", "Is it durable", these problems that have existed since the birth of online office, have been widely discussed this year.
"Tools cannot keep up with this era", this is the conclusion of Bytedance, and it is also the starting point for its entry into digital office and launch of Feishu. It can be said that making office software " easy to use " is the core key word anchored by Feishu in 2020, and it has also become the biggest feeling of many companies that choose Feishu.
As an online office service platform that has received much attention, all innovations and breakthroughs made by Feishu this year have also revolved around the word "easy to use"-it upgrades the traditional office software's top-down corporate control logic. It redefines the new form and value of office software for the employee collaboration logic from the inside out.
From "usable" to "easy to use", from "work" to "cooperation", Feishu's "one-character" revolution is underway.
"Easy to use" finally "breaks the circle"
In 2020, one of the gains of Feishu is the realization of "break the circle". Whether it is an Internet company whose iterative speed is calculated on a monthly or even shorter period, or a traditional company that has been operating steadily for decades or even longer, it has become a new "circle of friends" in Feishu, and this circle is still expanding .
In the red sea of smartphones, Xiaomi, who needs to maintain market acumen and innovation speed at all times, is one of them.
In the beginning, Feishu first entered Xiaomi's vision. In order to explore a new working model, the Xiaomi team began a small-scale trial of Feishu. Unexpectedly, the use of Feishu could not be stopped. Originally, Xiaomi employees used Feishu on the principle of spontaneity. As a result, Feishu’s DAU in Xiaomi has grown rapidly in two months.
Seeing that the use rate of Feishu by employees is getting more and more frequent, Xiaomi simply invited the Feishu team to share on-site use and practice. In May 2020, all employees of Xiaomi officially used Feishu. In just two months, the average time spent by all employees exceeded the industry average online time.
| Xiaomi Group's new working model based on Feishu
If it is said that Xiaomi has successfully turned users into "mi fans" with the high performance of its own mobile phones, then Feishu has also made Xiaomi employees "flying fans". In the evaluation of Xiaomi employees, compared to other office software, " Feishu is great to use!"
"Use it well", there is also Wumart, one of China's largest offline supermarket chains.
In recent years, Dr. Wenzhong Zhang, the founder of Wumart, has initiated the "comprehensive digitalization of business" transformation, which includes four major elements, namely full coverage of scenarios, full chain connectivity, full online and offline integration, and creating a digital platform.
In 2020, through Feishu's one-stop office platform, Wumart has realized "employee online, management online", communication is in Feishu, and information is on Feishu, greatly improving the efficiency of employee communication and corporate management efficiency. At the same time, through Feishu, a "service desk" and a smooth "problem feedback channel" have been established to enhance the department's awareness of external services and cultivate the ability of employees to solve problems by themselves.
In order to enable this offline retail company with hundreds of thousands of employees and a nationwide network to complete digitization in the shortest possible time, the Feishu team constantly adjusts and iterates management and usage methods according to the usage of each function, and continues to optimize and improve office and Management efficiency.
"Easy to use" has become the common evaluation of Feishu by companies with different or even conflicting backgrounds, such as Xiaomi and Wumart, and this has become the main factor that helps it break the circle.
"Usable" and "easy to use", although there is a word difference, there are many differences.
According to Yang Yichen, assistant president and chief technology innovation officer of Taikang Group, the most important decision for a company in the future is to let the new generation of employees and the smartest employees like the office tools provided by the company, and let them do more creative collaboration and Distributed decision making.
This is also Feishu's cognition. "What employees need is to be inspired, not to be controlled." Xie Xin, the vice president of ByteDance, described the reality of most "hitting workers" and the reality that Feishu wants to change.
For business managers, Feishu allows them to understand the daily work status, pain points and needs of their colleagues online without barriers, so as to quickly promote the resolution of various problems together with employees-which brings better management and more High operational efficiency.
For ordinary employees, Feishu allows them to transform from the role of obeyers in the past to corporate innovation and creators, and make their innovation contributions visible.
"Products that are needed by the times" are the positioning of Feishu. Now, this is clearly becoming a reality.
"B2C" imagination in the office field
At the "Flying Book Future Infinite Conference", Xie Xin explained the "initial heart" of Byte Beat as a flying book and "how to build a flying book." Xie Xin believes that three major issues determine the need for a new collaborative ecosystem in the office era:
First, there is a severe lack of change in productivity tools. From 1997 to 2020, the entire world has undergone earth-shaking changes, but Word documents have not changed much;
Second, in the era of knowledge economy, companies want to hire employees' brains instead of hands. What employees need is to be motivated, not to be controlled. At the same time, our tools should help everyone achieve this goal;
Again, the user experience of the B-end product is actually very poor compared to the C-end.
Feishu's "easy to use" comes from Bytedance's knowledge of digital office and brand new design logic.
"Tools can't keep up with this era", this is Xie Xin's feeling about the current office tools. It constitutes the logical foundation of Feishu, "Compared with the C-end products used in mobile phones every day, the user experience of B-end products is far from the level it should reach. We hope that starting from Feishu, there will be more Products can change this."
| ByteDance Vice President Xie Xin
Although it is an enterprise office tool, it is ultimately aimed at end users and consumers. Compared with the former’s B2B logic, Feishu uses the latter’s similar B2C logic to manage user needs for each individual in the enterprise. .
While carrying the ByteDance everyone’s expectations for office software, Feishu also carries this company’s understanding of all workplace “workers”—breaking the B-end boundary of previous office software and constantly moving towards C The direction of end (individual user) experience optimization is advancing.
What Feishu wants to do is to reinforce around people and information. In creating information, disseminating information, consumption and feedback, Feishu's various functions are to make information barrier-free, instantaneous transmission, open and transparent to each participant, everyone is a sharer and co-creator.
The most obvious case scenario is the most common meeting in an enterprise. In previous meetings, managers basically talked and employees listened, but in fact, there were many pain points in the entire meeting: before the meeting, did the employees and managers understand each other's demands for the meeting; during the meeting, employees listened to "progress" How much? After the meeting, can the content of the meeting be promoted...
FeiReading Meeting is one of Feishu's many new functions with "B2C" logic as the core, bringing a series of services aimed at the pain points of meetings.
Before the meeting, the organizer can organize the meeting materials with Feishu documents, the number of pages is not limited, to clarify things as the standard, and send the online documents to the participants, and encourage everyone to browse before the meeting (but not mandatory), so that the participants From the very beginning, the participants obtained all the key information about the conference topics and increased participation in the conference.
In the meeting, the participants first read the document collectively, and post online comments on the questionable parts. They can also make further comments on other people’s comments. The meeting has changed from the microphone mode to the two-way communication mode. Questions, thoughts and questions, eliminate the asymmetry of information in a more open atmosphere.
At the same time, the organizer presides over the discussion in order, solves the problem on the spot, or clarifies the solution, so that the meeting can be upgraded from raising the problem to solving the problem, clarifying the next step and appointing the person in charge, and landing on the document, so as to understand the work goal setting, The whole process of progress and completion.
These settings and optimizations of Feishu's conference functions are derived from the understanding and cognition of people, and from the starting point of "collaboration" rather than "work". Many of the previous digital office tools or platforms started from managers and managed top-to-bottom management. Feishu’s starting point at the beginning was both workers and “workers”, which were more equal. Organization and collaboration.
This is the embodiment of the higher value of Feishu's "easy to use". Feishu will summarize various problems encountered by users (managers and employees) in their work, and launch a series of new services. "Easy to use" is not only for managers and employees to use, but also for modern enterprises. The high degree of collaboration provides more application scenarios, which ultimately leads to the improvement of individual creativity.
In November of this year, Feishu Conference launched a new function-"Feishu Miao Ji", which can record conferences, convert speech to text, and perform semantic analysis. Everyone in the conference can comment on key information and exchange experiences. .
"B-end products pay more and more attention to the C-end user experience", landing among Feishu users has become a reality, which also represents the future development trend of office collaboration software.
The epitome of "bytes" behind Feishu
Collaboration is the product of the modern information revolution. From human-computer collaboration to human-to-human collaboration, everything is based on more efficient and better use. Information is the basic content of collaboration. This is also the beginning of Bytedance. The values it holds.
Zhang Yiming has repeatedly talked about the importance of the efficient flow of internal information: "Decision-making instructions are not simply uploaded and issued, but let colleagues solve problems, make decisions, and improve efficiency by providing context and transparency of internal information."
Obviously, this value is poured into Feishu and other products. As the first office product with "easy to use" as its goal, Feishu wants to transmit all these entry points through information, making collaboration a necessity rather than an obstacle.
The reason why collaboration has become an obstacle is largely due to the disconnection, distortion, and distortion of traditional enterprise hierarchical management, top-down information transmission, and information when managers’ strategic development goals are assigned to various business lines and departments. "Black holes" and so on, ultimately make collaboration with information as the core extremely difficult and costly.
Feishu’s product concept is derived from Bytedance’s exploratory experience in flat management and employees’ high autonomy in work tasks and processes over the years. As the largest information sharing platform in China and even the world, it has a strong “byte flavor”. It is not surprising that the book gives employees context, not control, and gives everyone the right to judge.
The impact of byte beating on Feishu is far more than concept and logic, but also products. In fact, Feishu actually follows the OKR (Objective & Key Results) objective management product concept. Bytedance began to practice OKR with all employees in 2013. It is currently one of the companies with the largest number of OKRs in the world. Feishu was launched. It is related to this.
The core of OKR is that the company's strategy is visually decomposed into each level and each employee, and employees will align the company's strategic goals autonomously, thereby ensuring that the entire organization advances toward a common goal. Feishu's many product functions are derived from this.
Take the most common work collaboration between supervisors and employees in an enterprise as an example. Information needs to be distributed down layer by layer. This process is not only slow, but also contains many uncertainties. In Feishu, you can quickly pull groups through IM and use "@" as a quick launcher to insert files, forms, contacts, and workgroups. Every relevant person can see the information at the first time to ensure that the information is transparent, Pass it out efficiently.
When the manager’s task signal is sent out, the next step is task division and schedule planning. On the Feishu platform, there will be countless temporary teams for task signals. People from different departments can quickly form groups. From simple communication to document sharing, meetings are organized according to each person’s calendar, and meeting resolutions are executed. And so on, can form a closed loop, greatly improving efficiency.
Looking at all the important functions of Feishu in 2020, they are creating a "barrier-free space" for information transmission and sharing within the enterprise. The in-depth integration of the suite allows the company's various information (personnel, time, data) to flow in the company and team in a richer and more efficient form.
"Simplification, optimization, integration is a saying we often say, but it is actually difficult to achieve because there are too many goals pursued at the same time: the best process, the highest efficiency, the lowest cost, the best model, the fastest speed, and the best experience. "In Wumart's Zhang Wenzhong's view, digital office must be "full and transparent, and one thing and one goal can be tracked to the end and carried out to the end."
Feishu, with the OKR concept as the core, has achieved this, and through bottom-up ease of use, universality, and durability, it allows employees to become "wings" for the company to "fly", and ultimately empower the company and help all walks of life. Businesses in the industry are moving towards a digital future.
For Bytedance, Feishu is its To B product, and it is also a tool to externalize its own capabilities. "Develop a company as a product", Zhang Yiming posted on Weibo in November 2015, and later became Xie Xin's first sentence to explain the underlying logic of Feishu- since it is possible to operate a company according to products, of course Treat the enterprise as a product.
Xie Xin's second sentence is, "The tools we use shape the way we work". With the help of Feishu, an office tool, more byte-beating enterprises may emerge in all walks of life in the future.
Conclusion
All good innovations are innovations around human satisfaction.
From this point of view, whether Feishu’s 2020 “break the circle” or the “easy use” evaluations given by many users, they all capture the human needs of corporate managers and ordinary employees. On Feishu, everyone is a self-manager who releases and enhances their abilities. It also allows the giant ships of enterprises to obtain the internal innovation engine to ride the wind and waves.
Throughout the many business cases served by Feishu, whether it is a company that has evolved from a traditional form to a younger and technologically-oriented company like Wumart, or a company with a high degree of Internet genes, behind it are the three top-level strategies of Feishu. Level evolution:
The first level is to break the internal information wall to allow information to flow and connect efficiently; the second level is to break the employee competence wall, from the traditional employee’s obedience to execution, to inspire creativity and empower everyone; the third level, to break The enterprise resource wall connects the most important resources of the enterprise (human creativity and openness of information), and brings about the release of resource efficiency.
Through experiments in Wumart, Xiaomi and many other companies, through self-creation and self-inspiration of employees of partner companies, Feishu has become an empowering platform that can adapt to thousands of people and thousands of enterprises. This is an opportunity given to Feishu by the times, and it is also a new trend and a new world created by Feishu and countless business partners; this is the mission of Feishu, and it is also another revolution of Feishu for the new generation.