Leidi.com Lei Jianping July 21
Alibaba Group released its 2022 annual report today, which revealed that Jiang Fan, CEO of Alibaba International Digital Business Group, and Wan Lin, CEO of Cainiao Group, joined the partner camp of Alibaba Group.
The 2022 annual report shows that Ali partners have a total of 28 members, including Ma Yun and executives Peng Lei, Cai Chongxin, Zhang Yong, Chen Lijuan, Dai Shan, Fan Luyuan, Fang Yongxin, Jiang Fang, Jiang Jiangwei, Liu Zhenfei, Shao Xiaofeng, Song Jie, Sun Lijun, Tong Wenhong, Wan Lin, Wang Hai, Wang Lei, Wen Jia, Wu Wei, Wu Yongming, Wu Zeming, Yu Siying, Yu Yongfu, Zhang Jianfeng, Zheng Junfang, Zhu Shunyan.
List of Ali partners as of July 2023
Alibaba’s 2021 annual report shows that Alibaba’s partners have a total of 29 members, including Ma Yun and executives Peng Lei, Cai Chongxin, Zhang Yong, Cai Jingxian, Chen Lijuan, Cheng Li, Dai Shan, Fan Luyuan, Fang Yongxin, Jiang Fang, Jiang Jiangwei, Liu Zhenfei, Shao Xiaofeng, Song Jie, Sun Lijun, Tong Wenhong, Wang Jian, Wang Hai, Wang Lei, Wen Jia, Wu Wei, Wu Yongming, Wu Zeming, Yu Siying, Yu Yongfu, Zhang Jianfeng, Zheng Junfang, Zhu Shun Yan.
List of Ali partners as of July 2022
In contrast, in July 2023, Jiang Fan and Cainiao CEO Wan Lin will increase the number of Alibaba Group partners, while Cai Jingxian, Alibaba Cloud Director Wang Jian, and former Alibaba Group CTO Cheng Li will withdraw.
After going to sea for a year and a half, he became a partner of Ali
Jiang Fan entered the Alibaba system in 2013. In December 2017, Jiang Fan was appointed as the president of Taobao. Zhang Yong, the chairman and CEO of Alibaba at the time, said in an email that during the few years since Jiang Fan joined Ali, he has always maintained the momentum of an entrepreneur, has keen insights into consumers and products, and has played a core driving role in the entire wireless upgrade process of Taobao.
Jiang Fan is promoting Taobao to become data-driven, realizing thousands of people and thousands of faces. He also led the team to build the Taobao content system, laying a solid foundation for the Taobao content ecology.
This is Jiang Fan's first appearance on the big stage of Alibaba Group. This year, Jiang Fan is only 32 years old, and he can be said to be proud of himself.
In March 2019, Alibaba launched a plan to upgrade its consumer operation strategy and enhance its enterprise service capabilities, focusing on the consumer market and enterprise service market respectively. In this change, Jiang Fan also served as the president of Tmall, becoming a rising star of Alibaba.
The announcement of the list of Alibaba partners this time also means that after more than three years of struggle, Jiang Fan has returned to the ranks of Alibaba partners, which also brings an end to the "Jiang Fan Incident".
Able to fight wars and open up territories internationally
Jiang Fanneng's return to Ali's partner camp after 3 years is of course based on his strength, especially his ability to fight and expand his territory internationally.
In December 2021, Alibaba made internal adjustments. Jiang Fan, as the group president, represented Alibaba Group in charge of the two overseas businesses of AliExpress and International Trade (ICBU), as well as Lazada and other subsidiaries facing overseas markets, jointly forming an "overseas digital business sector."
Under the leadership of Jiang Fan, Ali's overseas business has returned to the track of rapid growth and has become a bright spot for internal growth.
The financial report shows that even under the complicated and changing market situation and many uncertain factors in fiscal year 2023, the three businesses of international commerce, Cainiao, and local life services have achieved revenue growth rates of 13%, 21%, and 12% year-on-year, gradually becoming the new engine for Alibaba's steady growth.
In the fiscal year of 2023, more than 30% of AliExpress' orders worldwide will be delivered within 15 days, and orders in South Korea will increase by more than 30%. According to the statistics of App Annie, a mobile data analysis platform, AliExpress has ranked first in the number of downloads of shopping apps in South Korea for two consecutive months since November 2022. AliExpress can basically achieve delivery within 3 to 5 days in South Korea.
Trendyol, the Turkish e-commerce platform owned by Alibaba, is growing rapidly. In fiscal year 2023, Trendyol's ongoing orders will increase by about 47% year-on-year, and GMV in local currency will increase by more than 110% year-on-year;
Alibaba's Southeast Asian e-commerce company Lazada has increased its market share; Ali has established a new e-commerce platform Miravia in Spain. Since its launch, the number of daily active users and orders has exceeded expectations.
In the first quarter of 2023, Alibaba’s China business revenue was 136.073 billion yuan; international business revenue was 18.541 billion yuan, a year-on-year increase of 29%; Ali’s local life service revenue was 12.549 billion yuan, a year-on-year increase of 17%; Cainiao’s revenue was 13.619 billion yuan, a year-on-year increase of 18%; International business revenue has once again become Ali's fastest growing sector.
It can be said that it is not easy to fight domestically, but it is even more difficult to fight overseas and expand international territories. Jiang Fan's short period of one and a half years in overseas e-commerce business has been a beautiful battle.
For Alibaba, faced with the rise of new forces such as Pinduoduo and Douyin e-commerce, as well as the covetousness of its old rival JD.com, talents like Jiang Fan are easy to find, but hard to find. With the improvement of performance, it is a matter of course for Jiang Fan to become a partner of Alibaba again.
Of course, there are signs behind Jiang Fan's becoming a partner of Ali. At the beginning of 2023, Ali announced the establishment of six business groups and multiple business companies including Aliyun Intelligence, E-commerce, Overseas, Local Life Services, Cainiao, and Grand Entertainment, forming a 1+6+N organizational formation with the parent company Alibaba.
In May 2023, Ali announced the members of the board of directors of its six business groups, and Jiang Fan served as a director of three of them. In addition to being the CEO of Alibaba International Digital Business Group, Jiang Fan is also a director of Taotian Group and Cainiao Group.
This also means that Jiang Fan has returned to the core layer of Ali, and being a partner is just a process.
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