With the full liberalization of the epidemic, consumers' demand for shopping and offline experience has ushered in a strong rebound. At the same time, the market is also actively responding to this change. As a leader in the national business community, BHG Mall quickly launched the nationwide "2023 Need (Your) BHG Day" campaign. This is not only BHG Mall's annual nationwide brand linkage event, but also a special welfare event for members. This year's theme is "Live Well, Let Good Things Happen". BHG Mall is determined to create a commercial marketing campaign that resonates with consumers at the same frequency and innovates itself, so as to activate consumers' consumption potential in the post-epidemic era.
During the peak consumption period in early summer, BHG Mall and QQ Music created the Good Life Music Festival, which attracted widespread attention. QQ Music is a well-known music platform with more than 1 billion users and is very popular among young people. BHG Mall has always focused on family parent-child activities and young people's lifestyles as its development concept, and has established a close relationship with more young consumers by using new ways of communicating with young people. This activity combines online and offline, innovation leads the trend, brings together hundreds of music masters from QQ Music, and brings consumers a rich and colorful music feast.
In addition, BHG Mall also provides members and customers with a series of rich activities, such as 9.9 yuan movie viewing rush, 520BHG Rose Waterfall, treasure hunt, graffiti co-creation, Heshi Little Superman Challenge, etc., aiming to enhance offline leisure and entertainment experience and meet social needs. At the same time, BHG Mall has also launched public welfare activities in symbiosis with nature, allowing members to fully mobilize their senses and emotions, and have a deeper perception and recognition of scenes, products and services.
In order to meet the growing consumption needs of customers, BHG Mall provides a series of member exclusive benefits, such as brand discounts, point redemption, multiple points for consumption, etc., so as to strengthen the close connection between shopping malls and consumers. At the same time, BHG Mall also cooperated with BHG Hualian Cinemas to launch a two-person viewing package activity, and cooperated with BHG Hualian Supermarket to provide a direct drop event for explosive products, creating a strong marketing momentum for the 520 Festival.
Through a strong membership system and all-round brand participation, BHG DAY super brand day not only provides a platform for brands to showcase blockbuster products, but also brings long-awaited limited products and large coupon benefits to members. At 9 a.m. on May 26, the 12-hour live broadcast of 2023 BHG DAY will allow consumers to enjoy the discounts at home, which is undoubtedly a highlight of BHG DAY.
In addition, based on a comprehensive understanding of the needs of members, BHG Mall launched a DIY activity of BHG Mall IP bear custom painting with 499 points. While experiencing happiness, members can also leave a deep impression on the IP image. This kind of interlocking marketing activities combined with the member-oriented service policy enables BHG Mall to ride the wind and waves on the road of upgrading brand image, building brand IP, and improving member services.
BHG Mall accurately understands the material and spiritual needs of young people, and provides interactive and resonant content. The 2023 Need (Your) BHG Day event is also an attempt by BHG Mall to expand the consumption scene. Through offline multi-dimensional carnival activities, BHG Mall not only fully mobilized the efficient introduction of public domain customer traffic, but also deeply touched the core traffic groups through discount activities.
Through continuous themed activities and social interaction, BHG Mall operates online and offline two-way linkage, connects consumers frequently and multi-dimensionally, effectively enhances consumer loyalty, and enhances loyalty of loyal members and sales conversion rate. BHG Mall will undoubtedly lead the new trend of the industry with its comprehensive commercial operation capabilities and resource planning and integration capabilities.