Since 2021, with the deepening of regulatory policies, stricter credit policies, and the introduction of real estate taxes and other comprehensive factors, they are all accelerating the end of the traditional development logic of the real estate industry. More and more developers are making strategic layout around real estate technology, no longer purely focusing on development and manufacturing business, but trying to transform into technology-based real estate enterprises.
At the same time, a piece of virtual land on the virtual game platform Sandbox was sold for US$4.3 million (approximately RMB 27.4 million), setting a new record for the transaction price of virtual real estate in the "Metaverse" and pushing the "thriving" virtual real estate to a new level. towards the apex.
Metaverse Real Estate has become an emerging technology field for real estate companies to bet on. In this context, Qiu Junhan, product manager of Yuhu Technology, was invited to attend the "Real Estate Technology Metaverse Special Session" to analyze Metaverse real estate from the perspective of blockchain and unveil its mystery.
Qiu Junhan pointed out that the popularity of Metaverse Real Estate is not accidental. 2020, as the critical point of the virtualization of human society, hastened the arrival of the first year of the Metaverse. In 2020, under the isolation policy of the new crown epidemic, the time spent online by the whole society has increased significantly, the "stay-at-home economy" has developed rapidly, and the society has accelerated into virtualization; A parallel world with the real world.
In addition, the integration of online and offline has caused the real life of human beings to migrate to the virtual world on a large scale, and human beings have begun to become an amphibious species between reality and digital; public perception has also begun to change: virtual is not false, let alone irrelevant important. These factors provide prerequisites for the explosion of the metaverse. Standing on the cusp of rising blockchain hotspots, virtual real estate will rise accordingly.
What is the metaverse? Viewers on the Internet hold their own opinions, and so far no consensus has been reached. Why don't we first talk about what the Metaverse is not? First of all, the metaverse is not equal to video games. Unlike video games, which are generally characterized by passive consumption, given tasks, and detachment from reality, Metaverse has characteristics such as creative play, open exploration, and connection with reality.
Secondly, the metaverse is not equal to the virtual world, but the reflection and compounding of the real world, that is, a new type of Internet application and social form that blends virtuality and reality through the integration of various new technologies, which can realize the flow and exchange of the virtual world and the real world.
How are real estate and metaverse deeply connected?
During the Taobao Creation Festival in July this year, 310 sets of digital real estate NFTs issued by artist Huang Heshan were sold out within two days, with a total price of more than 360,000 yuan. On November 1, the Honnverse (Hong Universe) APP was launched and opened to the first batch of users to log in. It is reported that "Honnverse Rainbow Universe" is a metaverse social product developed by Tianxiaxiu. The first batch of users obtained the login permission by participating in the official reservation grabbing activity, and obtained the limited edition digital collection in this product for free - virtual real estate and land. In Qiu Junhan's view, this is just one of the ways of combination. Is it possible to truly combine online virtual real estate with off-chain entities?
Digital real estate NFT issued by Huangheshan
On this basis, Qiu Junhan proposed a new concept: real estate metaverse. In a broad sense, it refers to generating a mirror image of the real world based on digital twin technology, building an economic system based on blockchain technology, closely integrating the virtual world with the real world in terms of economic system, social system, and identity system, and allowing each user to carry out content production and world editor. In a narrow sense, it can be regarded as an exclusive virtual community based on a real community or real estate project, or a real real estate project moved to the Metaverse, and the owner participates in governance.
Based on the metaverse of physical communities (real estate), by digitizing existing real estate and communities, owners can better participate in community governance and manage community common assets; at the same time, real estate developers can build a larger community based on developed real estate projects. The virtual community provides more comprehensive online and offline services, puts forward the concept of community governance, and enhances the sense of belonging of the owners, not just living here. In addition, the chain of physical land can realize the instant transfer of land and reduce legal complexity; at the same time, it can democratize land ownership through crowdfunding; it has an open, transparent and programmable digital record.
The new posture of blockchain "link real estate"
In the northwest corner of Wyoming, USA, there is a piece of land of about 40 acres (about 161,874 square meters). Looking down from the satellite map, the terrain of the land is relatively high, and there is no green vegetation around it. On November 2, a decentralized autonomous organization called "CityDAO" tweeted and announced that it had purchased the ownership of the land, and also planted the organization's flag on it. According to OpenSea, as of now, more than 1,000 people from all over the world have become part of the community by purchasing the community NFT token "citizen". According to public reports, CityDao will use citizen to carry out community-based construction and operation of land, and then purchase more land after the model matures, and finally achieve the goal of a blockchain city.
Google Maps - cityDAO Project Land
At the meeting, Qiu Junhan also shared Yuhu's practice in the field of blockchain + real estate. In order to solve the trust problem of "housing", advanced information technologies such as blockchain, Internet of Things, big data, artificial intelligence and other related industries of "housing" are deeply integrated to build an alliance chain that runs through the industrial chain - the smart housing chain. Manage the entire process of real estate transactions, including real estate information, identity information, transaction matching, contract signing, and commission payment; build a real estate transaction incentive mechanism and a digital real estate management system, and realize credible real estate sources, national brokers, and intermediaries in the transaction process Functions such as continuous sales of house listings, electronic contracts and signatures, commission sharing, etc.
As an innovative enterprise embracing blockchain technology, Yuhu Technology has always firmly believed that blockchain will be the core enabler of smart cities, especially providing a simple, low-cost, high-efficiency, safe and reliable zone for the current real estate industry. Blockchain solutions. In this process, Yuhu Technology will actively open a new chapter of strategic cooperation with leading companies in the industry, help build a smart city ecosystem, and continue to help empower the traditional real estate industry to transform into intelligence.