Grass-planting soft articles are soft articles that recommend a certain product or a certain brand to the public, and then allow users to place an order.
Beauty and grass soft articles are flooded on mainstream Internet content platforms, such as official accounts, Xiaohongshu, Zhihu and other platforms, from the perspective of users to help users make choices, beauty makeup and grass soft articles are not as good as everyone thinks Complicated, you don't need fancy rhetoric, you don't need so much copywriting skills, it's easy to understand, progressive, and then Bole Network Media will teach you a few tricks!
1. The soft content is really useful
Even if the purpose of your soft article is to sell a certain product, it cannot be completely about a certain product. This is a big taboo. You must make your soft article soft enough. It is really useful and can help users choose from a more professional perspective.
Therefore, we will find that many soft articles on beauty products are implanted in the form of good product evaluation, unboxing experience, good product collection, etc. Users will never think that this is an advertisement, so they will really buy a certain product according to the recommendation in the article product.
2. Grass soft texts must be sincere
When writing soft articles about beauty makeup, you must share them sincerely, with less routine and more sincerity. Even if the product is not sold, but users can feel your sincerity, they will silently give you points in their hearts.
Sincerity is paramount, it is more down-to-earth, don’t exaggerate the product, now users have already become bored when they see such articles, because no one is stupid, no matter how good the product is, it will not be as good as heaven.
3. Consider the target user group
Before writing a cursive article, you must first know who your target users are, what kind of people they are, what they care about, and what they like. The audience of beauty products is generally women, which may be moms, student parties, office workers, etc. Wait, next we need to identify the points that the user is interested in, the points that can attract her, and do experience sharing or recommendation, etc.
4. Sort out the unique selling points of the product
Beauty products may have many selling points, many points worth promoting, but we must sort out 2-3 main product selling points, and then focus on promoting them in soft articles, and other selling points or advantages can be ignored. The best selling point is that it has advantages compared with similar products and can impress users at a certain point.