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In this issue, I would like to share with you how to make adult products on TikTok? Let’s take Rose Toy, an interesting technology product that was very popular on TikTok last year, as an example.
1. TikTok Selection
1.1 Rose Toy
Regardless of whether it is men, women or sexual minorities, the market size of adult products, especially overseas, is not only growing, but many consumers tend to buy online, packaging and privacy will be kept confidential, and the shopping experience will be better.
Having said that, Rose Toy is a fun technology product, shaped like a red rose, designed with ingenuity, and the shy rose blooms quietly, which is unique.
The popular hashtag #rosetoy alone has accumulated more than 180 million views on TikTok, not to mention #toysforadults, #toysarefun, #selfcare and other popular hashtags.
1.2 Google Trends
Searching for rose toy, we can see the trend of popularity over time in the past 12 months. There was a small peak during the period from the end of last year to the beginning of this year. The hot spots are mainly concentrated in Jamaica, the United States, and Canada.
Looking at the trend of rose toy's popularity over time in the past 30 days, there was a small peak in mid-May, and the increase after that was relatively stable. The hot spots are concentrated in the United States, South Africa, and Ireland.
1.3 Amazon situation
We can see on Amazon that rosetoy-related products are basically around 30 dollars, which is equivalent to several hundred dollars. The price is not high and friendly, no wonder the sales are good.
1.4 Alibaba's Price List
The price of Alibaba is basically 20 to 50, and there is room for price, so I won’t go into details here.
2. TikTok video content
2.1 Product display in water
First briefly show the instruction manual, and then put the rosetoy in a small plate of water, we can see that the water starts to fluctuate after the rosetoy is started.
It’s such a simple video, with over 10 million views on TikTok. Netizens commented on My soul left my body 10 times, and some netizens even asked for a link What is the link lol?
2.2 Unpacking new home products
At the door of the house, I first took a shot of receiving the package, and then a shot slid to the packaging box, peeled off layers, and finally gave rosetoy a close-up of pressing the switch, adding background music, a sentence of my new baby, like the video 590,000 times.
2.3 Introduction to green screen products
Through the green screen function, the background is the display of the product, which is related to the function and price, and the blogger will explain it in front of the camera. It feels very intuitive and has a strong sense of trust. Netizens directly said Okay I need one!
3. TikTok Product Transformation
3.1 Comprehensive link
Put a comprehensive link on the homepage bio, such as linktree to jump to different platforms, which can be IG, YouTube, Instagram, etc., all-round, multi-level, wide-ranging, and will not lose potential customers.
3.2 Independent Station
Independent stations have relatively high autonomy, fill in the bio through the direct link on the TikTok homepage, and then jump to complete the conversion link.
However, not all platforms are capable of making such products. Before we build an independent station, we must first understand the rules and restrictions of the platform.
3.3 TikTok influencer marketing
You can find Internet celebrities or experts to bring goods. They generally don’t just make one product, they may do beauty makeup, fashion, etc., and their products are relatively wide.
It is usually in the form of promotion fees or sales commissions. If the chat is good, it is also possible to put the video with the goods on the top.
Although adult products have a wide user base and high profits, if you want to do well, it is easier to build a bridge of trust with consumers if you have a brand and a story.
In addition to advertising on suitable platforms, social platforms are also very important, among which TikTok can obtain traffic through content creation.
However, because adult products are more sensitive, how to make short video content well and comply with regulations is what we have to think about!