Edited from: https://mp.weixin.qq.com/s/RV6YpNYJ-45XOUfDouKsDA
Recently, I started my business to find traffic and met many public account owners, and even became good friends with some of them. During this process, I found that writing can really change my destiny.
For example, classmate Yan Xiaolin, a medical student turned code farmer, later Xiaolin began to write C language, persisted for several years and became one of the best C language writers on the whole network, and gained 300,000 readers at the same time.
Another example is that some time ago, the Knowledge Planet official organized an event in our company conference room. The star masters shared their experiences with each other. Mr. Porridge Zuoluo and Mr. Classical also came over. Mr. Porridge is a kid who came out of the countryside and was an editor at first. Become a millionaire step by step through writing, start a company, and earn tens of millions a year.
The classical teacher was originally the principal of New Oriental Shenzhen. Of course, the workplace is also very good, but what is even more amazing is that he wrote a book and sold 5 million copies. With this, he established a new elite career. The company of the classical teacher now has more than 50 people, with annual income tens of millions.
So let’s see, how amazing it is that a company with an income of tens of millions or even tens of millions may start from an official account article or the first page of a book.
Writing can really make a very penetrating career, especially combining writing with one's own strengths.
When it comes to the topic of writing to change destiny, the most powerful one is Da Liu. Teacher Da Liu was originally a technician in a state-owned enterprise. Because he was too boring at work, he started to write science fiction. After writing for many years, he finally became the first person in China and even the world's science fiction.
Writing in the new era is not just as simple as code words. Combined with personal IP, it can help you start a career and a great journey.
At the same time, when it comes to building personal IP, it is definitely the writing type that is easier to last, because writing can break apart your cognition, methodology, and theory and output it to readers. This is difficult for IP such as short videos. did it.
Not to mention, people with strong writing skills are more likely to produce organized and logical short video copywriting, and it is easier to detonate a short video IP.
Writing is even a must-have skill for many bosses, such as Ren Zhengfei, who we are familiar with. Every time Huawei encounters major difficulties or transformation, we can read Mr. Ren's wonderful articles. Those who support the Huawei brand in society have reached a consensus.
Recently, many readers have asked me how to start a personal IP and start a side business through writing. Here are some of my methodology, 16-character motto, IP positioning, traffic matrix, value delivery, and trust transactions:
To monetize traffic, IP is the key. Even if you are a marketing account, you still need "IP" positioning, but this IP is not an IP in a narrow sense.
For example, if you are a software marketing account, or a Python marketing account, they also need to create unique content positioning, writing, and typesetting styles, which also belong to "IP".
In addition, don’t underestimate the marketing account. It is well-operated and has a strong ability to monetize. A friend I know realized more than 10 million through writing a marketing account. It is even more important to create an IP number for personal writing. Unique positioning, unique content, and unique style are very important.
The core of creating writing IP is to think clearly: ** What content do you want to use and what value will be provided to whom. **If you think about this sentence clearly, IP will come naturally.
2. Traffic Matrix
First of all, self-media can be divided into public domain and private domain.
The public domain and the traffic entrance, the private domain chooses the realization entrance. To put it bluntly, the public domain is used for drainage, such as Douyin, Station B, Zhihu, Xiaohongshu, Baijiahao, Toutiaohao, Feishu documents, Tencent documents, etc.
The public domain must be matrixed to achieve full matrix distribution of the same content. There are accounts on different platforms, and even multiple accounts on the same platform. This is the matrix game.
Make a copy of the content, graphics and video, and add a hook to distribute it across the network. The destination of the hook is the private domain.
Private domains are basically: public account, WeChat, community, QQ, free planet.
After the traffic reaches the private domain, you can only become your user after delivering your value. The private domain must also be matrixed. The purpose of the private domain matrix is: multi-point access and multi-scenario fission.
Multi-touch is very important. For example, wave sales take advantage of this. When you see different promotions on multiple channels, it is naturally easier to place an order, right?
The essence of multi-scenario fission lies in the diversity of user demand scenarios. Some users like to share official accounts, some like to share free and valuable planets, and some like to like videos. Then if you let the same wave of users pay attention to your different scenarios, you can naturally obtain higher fission efficiency.
3. Value delivery
Value delivery is closely related to IP. Capability and content are the core of IP and the core of value delivery. Only after the value delivery is completed, users can become customers, and you can collect user value or interest on user value.
For writing IP, the basic point is the continuous output of articles, whether you are in the workplace, cognitive, funny, or other.
If you want to become a writing IP, you must increase your input. Whether it is reading books, experience in work and entrepreneurship, or traveling, it is the best source of inspiration and value for writing IP.
4. Trust deal
My official account has only 200,000 readers, but it generates more value than a super large account with millions of readers.
Let’s just talk about this start-up, within 2 months, my official account brought nearly 7,000 paying members, which is a very exaggerated figure.
The core of this is the trust transaction: I have been exporting cognition & business & workplace dry goods. At the same time, the AI era came, I was all in and gave up Netease's high-paying startup to do this, and I showed it to readers, so I won trust. .
Commodities have a price, but trust is priceless. The core of a private domain lies in trust. The business gap between writing IP written by different people can reach a hundred times.
Writing also needs to make good use of tools. For example, the tools that are currently most helpful to writing must be said:
Writing with AI is not easy at all. As long as you can use large model tools to assist writing, your writing efficiency will increase dramatically.
Three years ago, it took me 7 days to write the first official account article. I don’t know how much I have suffered and how many nights I have stayed up. Finally, I can write an article in 30 minutes.
But when I used GPT4.0 for the first time a few months ago, I only had one feeling. All these years of hard work have been paid off. I just need to learn how to prompt words, and even a novice in writing can finish a long article in 30 minutes.
This is a huge change and subversion brought about by the AI era. If you use it well, everyone can counterattack.