NFT digital collection trading platform system development:
my country's Internet advertising market continues to grow. Digital marketing is currently an important entry point for brand digitization. Brand digital transformation is the general trend, and marketing digitalization will be an important entry point. In China's advertising market, compared with traditional media advertising, the Internet advertising market has greater growth potential.
In 2021, the scale of China's Internet advertising market is expected to exceed 600 billion yuan, with an average annual compound growth rate of 20.4%, much higher than the 11.2% of the overall advertising market; the statistical results of "2022 China Digital Marketing Trend Research" show that brand advertisers in The average investment in digital marketing accounted for more than 50% of the total marketing expenditure for two consecutive years. 85% of brands will increase or maintain existing digital marketing expenditures in 2021, while only 15% of brands will reduce digital marketing expenditures; the main purpose of brand digital marketing is to obtain private domain traffic, directly form sales conversion, and accumulate customer data .
Compared with "one-off transactions", for brands, it is more about depositing target users of public domain traffic in the brand's own domain traffic pool, and changing marketing behavior from single contact to multiple, repeated Contact, solve the difficulties faced by marketing brand traffic and rising costs, and realize the sustainable development of the brand.
Digital collections are naturally based on online, and the digital marketing of brands in the future may be based on obtaining brand private domain traffic. Digital collections have the gene of "born online". The brand itself can accurately collect target users through its own channels, enhance the value of brand IP, and obtain private domain traffic. The digital collection adopts blockchain technology, and its technical characteristics can help brands establish a membership management system based on digital collections, and provide new ways for brand users to operate in the virtual space. In the long run, digital collections provide users with interesting, social, and scarce content, which is conducive to maintaining long-term relationships between brands and users.