A Super App is a mobile application that integrates multiple functions and services, providing a wide range of services and experiences on one platform. Super Apps usually have a large number of user groups and a highly active user community. By providing convenient and diversified functions, they attract users to complete multiple tasks and meet multiple needs in one application.
Compared with traditional single-function applications, Super Apps are characterized by their diversity and comprehensiveness. Super Apps not only provide core functions, such as social networking, payment, or travel, but may also integrate other services, such as e-commerce, food delivery, and finance. This integration allows users to complete multiple operations in one application without switching between different applications.
In some regions, super apps have become an indispensable tool in users' daily life, such as WeChat, Alipay and Meituan in China. These super apps meet the various needs of users by integrating multiple services and functions, thereby providing a more convenient, efficient and integrated user experience.
What are the super apps in the world
Travel industry:
-
Didi Chuxing (China): Didi Chuxing is the largest taxi-hailing platform in China. Users can order services such as taxis, private cars, rides, and express cars through mobile applications.
-
Uber (Global): Uber is a global taxi-hailing platform that provides services such as car-hailing, shared travel and food delivery, covering multiple countries and regions.
Food delivery industry:
-
Ele.me (China): Ele.me is one of the largest food delivery platforms in China. Users can order all kinds of food and beverage delivery through mobile applications and provide food delivery services.
-
Deliveroo (Global): Deliveroo is a UK-based food delivery platform that provides restaurant takeaway ordering and food delivery services, covering multiple countries and regions.
Social Media Industry:
-
WeChat (China): WeChat is one of the largest social media platforms in China. It provides various functions such as chatting, circle of friends, payment, and mini programs, and has a huge user base.
-
Facebook (Global): Facebook is one of the largest social media platforms in the world. Users can share messages, photos and videos with friends through its applications, and participate in various social activities.
Fintech industry:
-
Alipay (China): Alipay is the largest mobile payment platform in China. Users can use mobile applications to provide various financial services such as payment, transfer, wealth management and bill payment.
-
PayPal (Global): PayPal is a global online payment platform that allows users to make cross-border payments, transfers and online shopping through its applications.
Hotel Reservation Industry:
-
Ctrip (China): Ctrip is one of the largest online travel platforms in China, allowing users to book services such as hotels, air tickets, train tickets and travel packages through its app.
-
Airbnb (Global): Airbnb is a global homestay booking platform, users can rent and book various types of accommodation through its application, covering many countries and regions around the world.
What technologies are used to develop super apps?
-
Native development: use native development languages and tools for development, such as Java or Kotlin (Android platform) and Objective-C or Swift (iOS platform). This approach can take full advantage of the functions and features provided by the operating system to achieve high performance and a good user experience.
-
Mixed development : use a mixed development framework, combining web technology and native application containers for development. Common hybrid development frameworks include React Native, Flutter, and Ionic. These frameworks allow applications to be developed using web technologies such as JavaScript or Dart, and packaged into native applications through native containers.
-
Responsive Web Development: Use web technologies such as HTML, CSS, and JavaScript to develop web applications with responsive designs. This method allows the application to be adaptive on different devices and screen sizes, and has certain cross-platform capabilities.
-
Progressive Web Apps (PWA): Use web technologies to develop web applications with a native application-like experience. PWAs can be accessed directly through a browser, and can work offline, receive push notifications, and more. PWA combines the advantages of web and mobile applications to provide functions similar to super apps.
"Small program", an innovative hybrid App development model
At the beginning of its birth, applets were defined as a light-weight application that "doesn't need to be downloaded, just use and go". Driven by giants such as BAT, there are already 11 large and small program platforms and 700W+ small program applications in the market, covering 200+ subdivided vertical fields, which shows that its business ecology has already achieved a considerable scale of influence.
As early as the beginning of the development of Web 2.0, the Internet industry with the most cutting-edge technology application proposed the "Native + H5" App hybrid development model. Relying on the development of small program technical standards, the small program container technology independently developed by FinClip can enable enterprise apps to have the ability to run small programs, forming an innovative app development model of "Native + small programs" . Its advantages are also very obvious:
-
Cross-platform capability: a set of small program codes can run on both iOS and Android (even on a variety of terminals other than mobile phones, including Linux, Windows, MacOS, Kirin and other operating systems);
-
Experience far beyond H5 (support local cache, Webview, rich components and support library);
-
Can obtain more system permissions and complete richer product designs;
-
DOM leaks can be avoided;
-
Packet size is effectively reduced, saving traffic and storage
-
Support hot update, so that the service is no longer restricted by the release version
Helping Enterprises Build Super Apps
Compared with the traditional native application development technology, the applet technology has the advantages of light weight, rapid development, cross-platform, no installation, and more user-friendly. Mini programs can be used without downloading and installing by users. At the same time, the development cost of mini programs is relatively lower, the development speed is faster, and it is easier to maintain and update. The applet technology also supports cross-platform operation and can run on multiple mobile devices at the same time, which greatly expands the coverage of applications and brings greater commercial value to enterprises and developers. Some of the more well-known small program container technology products on the market include: WeChat, Alipay, Baidu, Douyin small programs, etc., all of which are based on the technology base to improve the small program ecology of the big social platform, and can provide third parties for privatization deployment There are: FinClip , mPaaS and other products. It is understood that the small program container technology independently developed by FinClip can enable enterprises’ apps to have the ability to quickly run small programs, and their SDK can also be embedded in functional device terminals other than apps (such as Linux, Windows, MacOS, Kirin and other operating systems).
The "lightweight" application ecology of small programs, combined with FinClip small program container technology, enterprises can easily break up bloated App functions, decouple functional modules from each other, and then realize modular development. Through the FinClip management background and FinClip IDE, dynamic updates and releases can be realized, which greatly improves development efficiency and reduces development costs. In addition, with the help of the hot update mechanism of the FinClip applet, the problem of publishing efficiency can be fundamentally solved, which is absolutely beneficial to the system integration service industry that meets the changing needs of the terminal market.
The business value of super apps to the global economy is enormous.
First, it promotes market innovation and competition promotion. Super App provides a more comprehensive, convenient and integrated user experience by integrating multiple industries and services. They drive innovation and competition in the market by introducing innovative business models and technological solutions. Second, it provides employment and entrepreneurial opportunities. The development of super apps has created a large number of employment and entrepreneurial opportunities for the economy. They not only require a large number of technical development and operation talents, but also promote the development of related industries, such as travel, catering, logistics, etc. At the same time, it also optimizes the supply chain and logistics to a certain extent. Super App optimizes supply chain and logistics management through digitization and data-driven in various industries. They provide more efficient distribution and delivery services, reduce operating costs and time, and increase efficiency and customer satisfaction.
The development of mini-program application scene ecology benefits from the development of open source technology and responds to the actual business needs of rapid development. Some cross-terminal frameworks such as: Electron, wxPython, FinClip, Tauri, Flutter, etc. are also developing very rapidly. The terminal technology framework can not only meet the flexible technical construction of its own super app, quickly introduce third-party ecology, but also connect all connectable applications through small program container technology.