In the past, Silicon Valley giants dismissed "super apps" like "WeChat", but now Super App seems to have become a new consensus among giants. Companies such as Meta, Snap, and Uber are gradually stuffing more functions into existing apps.
Facebook started dating and recruiting; Snap actually learned WeChat's "platform strategy" and began to introduce the concept of "small programs" in Snap applications. Users can now not only socialize in the Snap app, but also play some light-weight games, and book movie tickets; Uber is not satisfied with takeaways, and even like Meituan, began to "deliver medicine" for an hour.
Everything shows that in order to allow users to stay in their "walled garden" with peace of mind, the giants have to build various buildings in the garden to meet the various needs of users.
What is a Super App?
When it comes to super apps, we usually think of WeChat. Unlike most apps that only provide a single function, WeChat, as a super app, integrates the functions of multiple apps. In addition to meeting social needs, WeChat also has built-in mini-programs, which can realize daily needs such as ordering food and delivery, courier delivery, transportation, hotel reservations, online shopping, and even handling documents and making appointments for medical treatment.
Super apps usually have rich functions, so they attract a large number of active users, can provide brands with high-quality exposure and traffic bonuses, and become a very popular advertising platform for most brands.
Super applications cover all aspects of users' lives with powerful functions. With the passage of time and the depth of exploration, users' needs are constantly discovered, guided, and cultivated, and users' explicit and implicit values are also continuously improved. are opened; while enterprises use three-dimensional and comprehensive reflow data to continuously iterate super applications with deeper user understanding and continuous feedback.
But among the many interpretations of super apps, I like a report from Forbes the most:
Super apps are ecosystems. They’re enclosed experiences that make it easy to accomplish a wide variety of tasks—as long as the tasks occur within the walled garden.
Why did Super App rise?
-
Convenience: Super App provides a one-stop solution, users can realize multiple functions through a single application, such as social media, instant messaging, e-commerce, travel services, etc. This convenience saves users time and effort, and avoids the hassle of frequently switching apps.
-
Ecosystem: Super App integrates multiple services in different fields on one platform by building a complete ecosystem. For example, users can order food delivery, buy movie tickets, book a taxi, etc. through the super app. The establishment of this ecosystem brings more choices and convenience.
-
Cloud computing: With the help of cloud computing technology, Super App puts a large amount of computing and storage resources in the cloud, so as to achieve efficient data processing and fast application response. This enables super applications to handle large-scale user requests and provide stable services.
-
Rise of mobile payment: For "super apps", the maturity of mobile payment means that it is definitely the best option for users to directly buy their hands in their own "walled garden", allowing users to continue to realize cash.
Mini programs are popular with Super App
The combination of Super App and Mini Program provides richer functions and services, and also brings more opportunities and value to developers and operators, mainly reflected in:
-
Expanding the application ecosystem: Mini Programs, as lightweight applications, can exist in the form of plug-ins or sub-applications in the Super App, expanding the application ecosystem of the Super App.
-
Provide more functions and services: The combination of mini programs brings more functions and services to Super App. Through mini programs, Super App can provide a variety of applications, covering various fields, such as shopping, travel, catering, social networking, etc. In this way, users can get more choices in Super App to meet different needs without switching to other apps.
-
Optimizing user experience: The lightweight nature of applets allows users to quickly open and use applications without downloading and installing them. By combining with the Super App, users can directly access the Mini Program in the Super App without switching applications, providing a smoother and seamless user experience.
-
Data sharing and integration: The combination of Super App and Mini Program can realize data sharing and integration. For example, the user data of the Mini Program can be associated with the user data of the Super App to achieve more accurate user analysis and personalized recommendations. This kind of data sharing and integration helps improve user experience and provides developers and operators with better data support and insights.
FinClip —— Help Super App
Different from the Internet giant’s plan, the Internet platform’s gameplay is its own super App host + small program ecology, and the content of the small programs listed in it is all reviewed by them and killed. The formed content ecology of millions of small programs is also controlled by the Internet platform, and the development technology must strictly follow the regulations of the corresponding Internet platform.
The practice of the Internet platform is a bit like "renting" a piece of land to customers, allowing corporate customers to complete a certain degree of self-developed "orchard" under the platform's regulations according to their own needs, and the ultimate control is on the Internet platform.
The FinClip solution is different. It provides customers with a set of self-built ecology and a solution to build the connection force of customers' self-application platforms.
The specific form is that the enterprise App obtains the ability to run small programs by introducing the FinClip SDK. The advantage of this is that various business functions can be replaced by small programs, and the advantages of small programs that can be independently developed and tested, and support hot updates are used. Secondly, enterprises The small program management center can be operated by itself, and the enterprise itself or external partners can freely complete the update and removal of small programs.
Fantai Geek's approach is to help corporate customers build connection capabilities in their own apps, help customers build an "ecology" on their own platforms, and join the ranks of super apps, such as providing them with more portable, ecological construction tools with strong connection attributes. Let it build the desired "orchard" on its own land according to the provided needs, and the ultimate control is still with the corporate customers.
The next thing to ask is, what is a small program container, and what are the advantages of the products and solutions that support Fantai Geek to realize the implementation of enterprise software small programs?
If the applet wants to run in the App, it must first have something to parse it, so the technical carrier of the applet is an interpreter, but in fact the interpreter is a "container", but this container is in the terminal superior.
It is understood that FinClip's small program SDK has achieved cross-device support for mobile terminals, PC terminals, vehicle equipment, smart TVs, etc., and has been certified by relevant national security agencies. Once launched, it has been widely recognized by the market.
at last
Finally, to sum up, what is considered "super"? We believe that to achieve "super", it needs to meet the following characteristics:
App can break through the boundaries of the enterprise, and the content in it may not necessarily be provided by your IT development, but may come from partners or even any developers. You can leverage others to serve users collaboratively
App can form its own technical ecology and provide certain technical interfaces, norms, and standards so that any organization and individual can develop content based on them. It's like the relationship between the Apple App Store and its millions of app developers
App can support a large number of third-party functions and content. Allow a software to support certain "plug-ins", and use third parties to expand its capabilities and enhance its value.
The software form of a super app can be owned and utilized by ordinary enterprises, and its platform-based operating capabilities can be built with the support of a technology platform. To create an enterprise's own super app is to create an enterprise's own digital platform and its own digital ecology, but make these things perceivable and practical through the app.