Hello everyone, I am Niannian, an e-commerce company.
To be an e-commerce business or a Douyin store, you have to learn how to operate it. Today, let’s talk about the operation method of novice Xiaobai overtaking on curves--- refined operation
The essence of the refined operation model is to operate products and talents in depth, and maximize the output and income with the same energy and time.
product
How to choose the title : Whether consumers can see the title of your product is very important. Only when your title contains the keywords they search for can they see your product.
1. Prefix : Add a prefix according to the requirements of the anchor, and you can also add some general links, such as fan exclusive, pet fan benefits, factory direct sales...
Content : (1) The category is well placed , which can describe the advantages and characteristics of the product. It must conform to the positioning characteristics of the crowd, and use some descriptors, hot words, etc.
(2) For misplaced categories , keywords that do not belong to the misplaced category can be deleted, and keywords of the misplaced category can be added to meet the characteristics of the misplaced category.
How to optimize the picture?
There are visitors to Doudian, but there is no click-through rate. It must be because the main image is not good-looking. This is what buyers can see directly, so the main image must be optimized, and it should not contain some messy "psoriasis", and it is not own brand logo.
A qualified product picture requires high definition, no watermark, description of product features, color or quantity display, and clear size specifications.
There is also a special situation that if we sell out the order, we need to find an expert to take pictures of the main product picture or find a drawing expert to replace our main product picture.
talent
How to calculate the commission ratio?
Drainage funds: subject to cost issues and platform service fees, in terms of commission ratio, there is no need to set too high a commission, and cost must be taken into account. Currently, the commission ratio for drainage funds is generally 1-10% .
Profit payment: In the case of guaranteeing our own profits, the normal commission ratio is 10-20% .
High-customer singles: High-customer singles must correspond to high costs. The anchor commission of high-customer single products will be higher than other products, and the normal ratio is 20-35% .
This is the end of today's sharing. There are specializations in the field of surgery. If you have any questions, you should ask experienced people for advice. Don't be ashamed to ask for advice and learn humbly, so that you can quickly improve yourself.
I am Niannian, a post-90s who has been in the e-commerce industry for 3 years. I am currently focusing on Douyin small stores, and I have more than 30 self-operated stores.
Thanks for reading everyone!
Official Account_E-commerce Yearly
