Hello everyone, I am Niannian, an e-commerce company.
Recently, some people are saying that there is no source of supply in the Douyin strict investigation, and that the Douyin shop cuts leeks ...
Can the Douyin store still play without supply?
We speak with data . From May 2021 to April 2022, the GMV of Douyin e-commerce will reach 3.2 times that of the same period last year, attracting 1.8 million new merchants to settle in, and 3.86 million e-commerce experts to realize their careers in Douyin e-commerce. More than 20,000 service providers and MCN institutions have developed together.
In 2022, the number of merchants covered by Douyin and the transaction volume will continue to rise, the total transaction volume will increase by more than 10 times, and the number of mobile merchants will increase by 8 times.
And Douyin Xiaodian now has 70% of so many merchants who have no source of supply . In fact, there are many players without source of supply on each platform.
Then why does Douyin have to strictly investigate the lack of supply?
The non-sourced store gameplay on Douyin has grown wildly for about two years, and has even gradually formed a broad track. Douyin is now strictly investigating the lack of supply of goods and cracking down on those stores that distribute goods in batches, have poor service quality, and have an impact on the platform's word-of-mouth.
Moreover, according to Douyin’s latest official announcement on proxy shooting, 1688 and Taote’s order authority is reserved , which also shows from the side that Douyin’s official default is the existence of no-source gameplay .
How does Douyin determine that there is no source of supply now?
The platform will judge illegal stores based on multi-dimensional system identification, media reports, user complaints, and business reports. When it is identified that a store is suspected of operating without a source of goods, the platform will have the right to restrict some permissions of the store (search rights reduction, search blocking, etc.) , restricted access to selected alliances, frozen payment, restricted participation in platform activities, etc.) , and issued early warnings and issued fines to merchants according to the degree of violations. The specific violations are dealt with as follows:
[handling of violations]
Relevant products are removed or banned;
The circumstances are general , and every time there is a violation, limit the number of products on the shelves to 1000; every time there is a consumer complaint, A4 points for violation points will be deducted;
If the circumstances are serious , every time a violation occurs, the cumulative violation points will be B4 points, the number of products on the shelves will be limited to 1000 (if the history has been restricted due to the circumstances, the restriction will not be repeated), and the store will be restricted from publishing products for 7 days;
The circumstances are particularly serious . Every time there is a violation, the accumulated violation points will be B12 points, the payment for the violation will be deducted, and the associated store/account will be dealt with.
This is the end of today's sharing. There are specializations in the field of surgery. If you have any questions, you should ask experienced people for advice. Don't be ashamed to ask for advice and learn humbly, so that you can quickly improve yourself.
Official Account_E-commerce Yearly
I am Niannian, a post-90s who has been in the e-commerce industry for 3 years. I am currently focusing on Douyin small stores, and I have more than 30 self-operated stores.
Thanks for reading everyone!
The following is the data map of our store here, you can refer to it.
