Xu Yifan gave a lecture on the business model innovation course of Zhang Naiqi College of Zhejiang Gongshang University. With the theme of digital business model innovation, he introduced the six elements of business model and their application in different enterprises to college students. This class attracted a lot of students' interest and attention, and the students still maintained a lively discussion after the class ended.
The business model is crucial to the growth and development of an enterprise, and it is more important than other factors of the enterprise, such as technology and management. Business model is one of the core factors to promote the development of enterprises. A correct and feasible business model is necessary for enterprises, and for college students who are about to join the ranks of entrepreneurship, a comprehensive study of the elements of the business model and the differences between the elements of the business model of different companies can enable them Play a greater role in the future of innovation and entrepreneurship.
The business model innovation class of Zhang Naiqi College of Zhejiang Gongshang University takes model innovation as the theme, and regularly invites outstanding entrepreneurs with innovative perspectives to teach students, providing students with a practical business atmosphere, and allowing them to pass through case analysis, group discussions, simulation exercises, etc. Understand business models and business model innovation. In this class, Mr. Xu Yifan took two business models in different periods: the 19th floor forum and the digital dental platform as examples, deconstructed the six elements of the business model, and through the comparison and comparison of user positioning, let students find two different companies The underlying logic of the business model is the same B2C2B business model. The composition and value of the six elements of the business model can achieve completely different company values in different companies.
In addition, Mr. Xu Yifan also took the online senior university established by his team in the past three years as an example, and introduced how to realize business model innovation through digital operation, and he also introduced how to start a business project, user positioning, digital official website construction, digital marketing, and digital operation. (Drainage/transformation/fission/drainage/transformation cycle), user journey and other multi-dimensional operations to achieve success. These three business model innovation cases enable students to have a clearer understanding of the six elements of the business model, and point out the direction for their future innovation and entrepreneurship.
After the course ended, the students still asked questions and discussed the content of Mr. Xu Yifan's course, and they were reluctant to leave the get out of class for a long time, showing a strong thirst for knowledge. The successful holding of this course provides students with more in-depth learning opportunities for business model innovation, and also demonstrates the importance of schools in promoting business model innovation education in the era of industry-education integration and digitalization.