From the birth of ChatGPT to the full moon release of Baidu Wenxin, AIGC is shining and fermenting in more and more industries, fields, and people. From the initial reselling of ChatGPT accounts to profit, now more people start to benefit from the ability to directly use AIGC.
The anchor in the e-commerce live broadcast room you brush up on a daily basis may not be Xiao Er himself, but a specially customized "digital clone";
The video clips you watched may have been written by Wen Xin;
And the content you read may also be... (mouth covered)
……
Many people have already made money with large model products.
Speaking of the hottest professions in recent years, live streaming is definitely one of them. All kinds of Internet celebrities and stars have joined the ranks of bringing goods. Live streaming has also made many popular anchors rich. The net worth of the anchors is rising, and small and medium-sized businesses bluntly say that they cannot afford it.
There are rough calculations by live broadcasters. If a business wants to broadcast a live broadcast, it first needs to pay pit fees and commissions. Generally, the pit fee starts at 3,000 yuan, and the head anchor is even higher, 30,000 to 50,000, and even rumored to be 600,000. of. The commission is about 15% to 30% of the sales. The sum of these two fees is very scary, which makes many small and medium-sized businesses bluntly say that they cannot afford it.
Now, some people use large models such as Wenxin to train digital human anchors to sell goods instead of real people, and find "true fragrance".
On social media, an UP host introduced that using Baidu Wenxin to train digital people to bring goods, you only need to input the information of the product, Wenxin will automatically generate speech skills, and then import the digital human anchor, and you can sell the goods. There is no need to find someone to write scripts, no need to spend money on broadcasting by employers, no need to spend time training anchors, no operation teams such as field control and central control, and professional equipment such as lighting and photography. All you need is an account and a computer. It can start broadcasting, and it can also broadcast 007 (7*24 hours).
Small and medium-sized businesses have a fixed marketing fee to spend every year. Now you only need to allocate a small part to the large model, and you can get the same effect as the real person bringing the goods. At least one year can save nearly a million costs. Using large models to train digital human anchors is definitely good news for small and medium-sized businesses.
The business of digital human anchors existed long before Wenxin Yiyan appeared. Taking Baidu as an example, Baidu Smart Cloud has launched a digital human live broadcast platform, which can realize 24-hour pure AI live broadcast of ultra-realistic digital human, and also supports free switching of makeup, hair, clothing, and scenes.
Now, with the support of ChatGPT products such as Wenxin Yiyan, sales live broadcast scripts, delivery speech techniques, etc. can also be generated together. From writing scripts to live streaming, AI can do everything in one package.
It is not only the live broadcast e-commerce scattered on the Internet that makes money with AIGC products such as Wenxinyiyan.
Some UP owners in China shared how to use ChatGPT to make money in the "C-position direct" activity of Baijia account, and make money by answering some relatively simple questions.
A senior AIGC player gave TechWeb a list of how to use AIGC products such as ChatGPT and Wenxinyiyan to try to "make money":
Provide AI writing services, providing customers with high-quality text content such as articles, blogs, press releases and even web novels, as well as services such as polishing, editing and proofreading of various text content;
The AI large model has multi-language translation functions, and the translation dialogue is more natural, and the translation speed is also very fast and accurate. You can use them to provide translation services and earn translation fees;
Utilize the development capabilities of AI large models to develop various plug-ins, such as intelligent customer service, intelligent information collection, etc., and provide them to enterprises.
BlueFocus, a listed company that focuses on the production of commercial content, has already implemented a number of projects in creative material production, public relations communication, avatar content, virtual live broadcasting, etc., and is conducting pilot cooperation with their customers.
Just this week, BlueFocus CEO Pan Fei announced in a letter to shareholders that he will "All In AI" to promote the comprehensive application of AIGC internally, and all employees will start the working mode of "human + AI assistant". Pan Fei believes that the historical opportunity given by AIGC technology iteration is closer to marketing, and the company will once again usher in high-quality exponential growth.
A research report by Sequoia Capital last year pointed out that by 2030, text, code, images, videos, 3D, and games can all be generated through AIGC, and reach the level of professional developers and designers.
During the period of productivity change brought about by AIGC, more and more enterprises and individuals have actively embraced and participated in it.
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When the big trend comes, we can choose to turn a blind eye until the trend sweeps over, or we can actively embrace and explore in advance, all of which are our choices.