There are all kinds of social software options in the app store, but the gameplay seems to be very similar, and it is difficult to find breakthrough highlights, which may be unattractive to users. Today, let’s talk about the common gameplay of social software and the new gameplay to be discovered, and see if we can get any inspiration~
Let's take a look at two of the more popular products:
Soul: It is aimed at young people, and its functions include: soul identification, adventure bell, group chat party, voice matching, 3D face pinching, etc.
MOMO: Functional gameplay includes: making friends in the same city, short video recording, chatting in tree holes, topic groups, interactive games, etc.
Generally speaking, most social software focuses on the functions of "chat" and "random matching", mainly in the form of sliding, interest, and distance matching. For such social products, we found that they will add different gameplays to form their own unique selling points.
game + social
Such as: chat party, game party, game hall, etc. Socialize through games, increase game interaction in the process of chatting about different topics, make new friends, and promote social interest.
Game reference: Guess what you draw, flying chess, crazy song guessing, who is undercover, etc.;
Game form: single-player match, promotion match, friend team pk, Lianmai voice.
voice + social
In the application of social chatting, it often appears in the form of online karaoke + live broadcast, Lianmai voice dialogue and so on. Sound can leave room for imagination, and focusing on dialogue and communication can reduce the embarrassment of meeting/video chatting. For social terror, you can release emotions through singing and chatting in the app.
AI+social
At present, the application of AI + social networking is not widespread, and there are even few social products in a similar direction. This can be explored as a new direction to see if more possibilities can arise.
AI intelligent social networking, in fact, the above-mentioned 3D face pinching and matching and making friends have applied this technology, using big data analysis technology to save the cost of making friends and improve user experience. We all know that AI is a direction that attracts more attention now. In the early stage, AI face-changing, AI painting, AI dubbing and other gameplays emerged in an endless stream, which aroused the curiosity of users. In fact, AI robots have appeared in the social industry as early as in the social industry, such as automatic reply, timing push, idiom Solitaire (game interaction) and other functions in group chat, which can activate the atmosphere of group chat.
The application of AI in social software is relatively small, one is because of the high threshold, and the other is that it requires high capital investment.
For social products, companies may lack AI research and development technology, and need to continuously test and optimize before they can go online; moreover, the cost of AI research and development is relatively high, which is a heavy burden for some companies, and the application of AI may not be possible in the short term. Bring profit, so it is not considered. If there is a third-party platform that can provide AI services directly embedded in the application, it must be a good choice.