With the development of information technology and the rapid progress of network economy, customer relationship management has become the most important basis for establishing and maintaining customer relationship and gaining competitive advantage for enterprises. The paper discusses how to develop the research and application of CRM system.
The thesis firstly introduces the background, content and significance of this subject research; expounds the concept of CRM system, management thought and the composition and module structure of CRM system. On this basis, the report management system module and E-mail management module are planned and database designed; then the report management system and E-mail management system are described in detail, including interface preview, operating principle, and the relationship between each module , key technology introduction, and explain each module separately; after the system design is completed, the software is tested. At the end of the article, according to the current development of communication and network technology, the broad prospect of CRM system application is looked forward to, and the areas that still need to be improved in the research of the paper are discussed, and the design experience and feelings are expressed.
Chapter 1 Introduction
With the popularization and development of computer and network technology, schools, enterprises and institutions are advocating informatization to improve work efficiency. As far as enterprises are concerned, many large units have implemented or are implementing enterprise informatization, and have achieved good results, which is also due to the full support of some large IT companies (such as IBM, etc.). In recent years, some small and medium-sized enterprises are also embarking on informatization construction, one of which is to purchase formed informatization software, but most of them end in failure or failure.