Table of contents
01 The first influencing factor is the type of content
02 The second element is the length of the content
03 The third element is to evoke the right emotion
04 The fourth is to use trends, that is, hot issues or events
05 The fifth is visual effects
06 The sixth is to increase the author's department
07 The seventh is to publish content at the right time
08 The eighth is the power of influencers
Virality is important and has long been ingrained in Internet culture.
In recent years, you may hear about hot products and hot content.
This is actually the value expression brought about by viral transmission, but everyone has changed the word to express it.
Of course, the premise of virality is that your product and your content can meet the "pain point".
For content creation, it means that you may be related to some hot events in society, which have aroused extensive discussions and so on.
Viral content can come in many forms, and different people will judge it by different criteria.
For example, by some standards, you may have written several viral articles with millions of views.
However, when you compare your article to other viral content, you may find that it has very little impact.
The basic hallmark of viral content is that it spreads quickly on the Internet and reaches a wide audience in a short period of time.
In general, you can design content that goes viral to some degree.
What dimensions need attention?
You can give yourself the greatest possible chance by following the formula below:
- Create a "checklist article", ideally with 10 item categories;
- Make sure it's a fairly long post, at least 2,000 words, 3,000-10,000 words get the most shares on average;
- Try to stick to positive themes that evoke awe, laughter, entertainment and joy;
- Write your articles based on current hot trends sweeping the world, such as AI ChatGPT, which has exploded in recent months;
- Include visuals: an image is a must;
- Insert your byline at the end of the article to increase your credibility;
- Post on a weekday, with Tuesdays being ideal;
- Reach out to relevant influencers and try to get them to share your articles with their followers. If you can manage to get five influencers to share, chances are your exposure will quadruple.
Each dimension is described in detail below.
First, you need to understand some of the elements that hold viral content together.
01 The first influencing factor is the type of content
Which types of content get the most traffic?
For example, it is easier to watch a 5-minute video than to read a 2,000-word article.
Plus, checklist-style articles perform better overall.
Like 10 ways to do something.
Mainly such content is relatively clear and easy to read.
02 The second element is the length of the content
There’s a common misconception about long content: If it’s long, not many people will read it.
In fact, longer content gets more shares and spreads.
While people may not read full length articles, they're still likely to scan them.
In fact, it can also be seen from the requirements of major self-media platforms that they will have more traffic support for medium and long-length content.
If you want your content to be shared with a broad audience, aim for at least 2,000 words per piece of content.
In addition, there are some suggestions for the frequency of posting.
I personally have also done experiments on the frequency of posting, in the case of consistent content quality.
Publishing an article in 3 days is obviously much better than the background data of only updating one article a week.
The specific operation strategy requires everyone to do a quick test according to the actual situation.
This is actually the same as making products, fast iteration, fast failure, and fast improvement.
03 The third element is to evoke the right emotion
In general, there are seven triggers that engage readers.
They are:
Passion, mystery, alarm, prestige, authority, unconventional.
In the actual application process, you can choose the appropriate trigger according to your personality and content positioning.
Passion here refers to the "sense of participation" proposed by Lei Jun.
What is a sense of participation?
The sense of participation is the most basic feeling of being an organic living body, and it is the feeling that a person keeps in touch with the world.
in other words.
It means having a sense of identity, being able to understand, and being able to understand the reader's affairs.
Whether good or bad, the feeling of resonance is always there.
To connect with your readers, you have to be passionate and moving.
If your readers sense your enthusiasm, connect with them, and you'll discover the value of social sharing.
Mystery can spark our imagination, suggesting more possibilities.
If you can generate curiosity in the title of the article, it will increase the reader's willingness to read.
Headlines aren't the only way to use mystery triggers, story thinking can keep readers interested.
Using suspense is one of the most powerful tools in storytelling.
Suspense makes your reader anxious to know what will happen next.
Make readers eager to hear about your next post or next status update.
The premise is that you tell readers what beneficial content you will provide them.
Or just build anticipation by announcing that you're working on some brand new brand.
Mystery makes your readers curious and makes them eager to learn more.
Alerting means you can use deadlines to prompt people to take action:
If you don't download it now, the eBook will no longer be available for free;
If you don't buy now, the price will go up, or the course will end.
Here's one way to use an alert trigger.
The other is motivating action by focusing on people's fears, meaning what worries them most.
Example: Fear of being forgotten after death.
Reputation can increase your readers' perceived value to you.
How can you be admired and respected and recognized for what you have achieved?
You have to acquire your own identity, which is a personal brand.
What is a personal brand?
A personal brand should be a three-dimensional image established in people's minds by a collection of unique, distinct, definite, and easily perceivable information conveyed by an individual's external image and internal self-cultivation.
In other words, a brand is a reliable license.
Whether it's a parent or a dictator, authority figures use authority to control us.
Authority on the Internet is not dictatorial, and you cannot force others to listen to you.
However, if you become an authority, people will want to know what you have to say.
They're going to seek your advice, they want to link to you.
First identify your niche market and mission, you have to find a way to be different in order to stand out.
Unconventional is about creativity and innovation.
It's a problem that everyone sees one way and interprets it another.
Example:
- use foul language;
- deliberately misspelling words;
Homophonic stalks are a good example.
Wuling Hongguang, who understands female users best, has played homophonic stalks that Chinese people understand and are full of fun, and incorporated elements that are extremely popular and popular in the market today into the content.
Originally black, gray, silver, pink, brown, and blue.
It was packaged by Wuling as "Wuqimahei", "Slag Ash", "Northeast Silver", "Snail Powder", "Big Coffee", "Shenzang BLUE" and other names with local accents, which are eye-catching. Bright.
04 The fourth is to use trends, that is, hot issues or events
If you can create content based on something that is very popular right now, your potential for virality will be multiplied.
Although the shelf life of this method may be short, you can still generate a lot of exposure for a period of time, which is also the basic strategy of many traffickers.
05 The fifth is visual effects
People love visuals that make even the most mundane content come to life.
Including images in content increases the odds of being shared, and articles with at least one image greatly outperform articles without any images.
Regarding this aspect, generally when you publish content on different platforms, they will prompt you to add pictures.
06 The sixth is to increase the author's department
The byline can briefly tell readers who the author of the article is, thus increasing the credibility of the article.
More Trust = More Traffic
Make sure to include your subtitle with each post, ideally with a professional-looking headshot.
Trust can also be called the loyalty of readers.
You can dabble in prestige, or you can try authority.
But you can't get stuck and lose trust, it has to be built consistently.
The internet world is full of pretense, you can drop other triggers, but not without trust.
07 The seventh is to publish content at the right time
One factor that is often overlooked is the date the article was published: the day of the week.
Studies have found that when an article is posted on a weekday, the odds of it going viral increase significantly.
More specifically, Monday, Tuesday, and Thursday are your best bets.
08 The eighth is the power of influencers
If you can get influencers to share your content with their readers, the potential for virality can come into play.
Even if you can only get one influencer to share your content, the results can matter.
Everyone is a product manager. The public platform has reposted my articles many times, and the average conversion rate of reading is more than 1%, which is 10 times higher than that of directly submitting articles on the platform.
But if you can somehow get five influencers to do it, it can potentially have massive, mind-boggling impact.
One strategy for engaging influencers is to first look at the types of content they have shared in the past. Then, you can write articles around similar topics and contact or contribute to the influencer when you are done.
Through virality, you can build instant exposure for your brand, increase your social media following, generate tons of leads, and increase your brand equity.
In addition to this, it is reasonable to expect that your sales will also increase significantly.