Architecture and the built environment are an unavoidable part of our everyday lives, directly affecting us and our well-being. It could be our home, our office, a nearby church or a commercial complex in a city; the design and planning of all of this is architecture. Ironically, however, architectural communication is often not inclusive. For example, the primary tools used to communicate design, such as technical plans, sections, and elevations, are not readable or relatively easy to understand for people from non-technical or non-architectural backgrounds.
3D rendering and visualization brings inclusivity by making architecture and design accessible to all stakeholders of a project. During the 3D rendering process, thanks to continuous advancements in technology, isometric and perspective sketches are converted into images that resemble actual photographs. In addition, 3D rendering creates a realistic representation of the proposed built environment with proper lighting in the relevant environment – long before construction.
Here are five reasons why photorealistic visual communication is the way forward:
1. Improve production efficiency
New-age 3D rendering technology eliminates layers of complex drawings and simplifies 3D design with precise measurements. As a result, the technology has become a one-stop solution for visualization, site drawings and post-construction marketing, allowing architects to focus on design. Furthermore, 3D visualization can experiment with form and quality, increasing the possibility of changing the face of the built environment, as Zaha Hadid and Frank Gehry have done.
2. Improve collaboration
3D rendering and visualization has created a niche in the design world by displacing similar approaches to spatial design, enabling better built environments and collaboration with peers. Today, 3D rendering studios collaborate with respected architectural practices to render their projects, improving the quality of the work they deliver cohesively and building a stronger sense of community.
3. Customer-centric approach
Exploring spaces through 3D renderings and visualizations helps to tailor designs to client requirements and make it part of the design process. The technology allows stakeholders to see and experience the actual space before it is built, allowing you, the designer, to propose solutions and compare different options. This process saves a lot of time, energy and money and provides the best results. Additionally, these 3D renderings serve as a visual reference for all agencies involved in the construction process.
4. Skill development
3D rendering helps develop the skills of designers and sets high standards for their practice. The quality of your work gets better when you are constantly exploring and developing by experimenting with dynamic forms and updating materials and collaborating with people from different specialties.
5. Design communication
3D rendering enables impactful visual communication, which helps convert inquiries into sales. The beauty of 3D rendering technology is that it allows you to explore color schemes and design elements, helping to build a cohesive portfolio of work in the long run. The use of high-quality 3D visuals also simplifies the visual identity of the studio, thereby increasing the brand value of the architectural firm.
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